Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

During our Wednesday Buzz [Last Monday this week due to the holiday] Dan Gershenson and  I talked about few apps, websites and places to find the best deals. I am always a fan of saving as much money as possible. True, the money I save is often quickly spent elsewhere. But why pay full price if you don’t have to spend the money.

If you have any favorites that you like to use to save money share them here or comment on our channel.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com . Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Did you miss the Wednesday Buzz yesterday? Every Wednesday Dan Gershenson and Erik Hultman talk about the Buzz of the week with regard to branding, social media strategy & solutions and the latest technology in the ever changing digital world.

During our Hangout yesterday Dan and I talk about the new Amazon Prime Drone, Kindle Fire “Mayday” Button and other topics about branding, social media and technology. We look forward to your questions and comments. Please let us know about topics you would like to hear more about and subscribe to our channel.

Time to watch the Hangout.

Please let us know about topics you would like to hear more about and subscribe to our channel. If you would likebe a guest on our channel or know someone who would like to be a guest please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com. Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Man on the MoonAWESOME!

I am a BIG BELIEVER in AWESOME! I love to find, touch, taste, hear, see and experience AWESOME.  I am always looking to create AWESOME. We don’t always know when AWESOME will hit us square in the noggin’. . . But we should always be looking for AWESOME. Thinking about AWESOME. Creating AWESOME. Helping others to become. . .AWESOME! For without AWESOMEness the world would be a very different place.

Not feeling AWESOME yet? That’s okay. . .You will. . .but never give up on AWESOME. AWESOME may have already hit you, or it’s just around the corner. AWESOME is that way.

Surround yourself with AWESOME. But make sure it’s AWESOME AWESOME. Not someone or something that has to tell you or constantly remind you of how AWESOME they are or it is. That is the opposite of AWESOME. AWESOME AWESOME will help you realize just how AWESOME you are, you can be and you will be. That kind of AWESOME is well. .  . AWESOME.

I believe that EVERYONE is AWESOME! Each one of us has something AWESOME to show the world.

YOU are AWESOME!

Thank you for being AWESOME!

AWESOME!

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The School of ContentRaise your hand if you have attended a class or presentation on Branding or Social Media in the last four plus years. Okay, put your hands down. Put your hands up if you have attended more than one of these. Okay, put your hands down. Do you ever have that feeling of Déjà vu? I have and I was tired of going to what seemed like the same presentations over and over. I truly feel some of these presentations are giving the social media community a bad name which is the reason Dan Gershenson and I created The School of Content. If you prefer to keep going to the same classes and presentations that I mention above you are welcome to stop reading. If you want to learn more about how we create a unique experience for individuals and groups read on. . .[disclaimer: yes we would love for you to consider engaging our services]

How many create a unique teaching program literally made for your team?

Meet a more efficient way to learn.

Most speeches on content marketing and social media are canned into the same recycled PowerPoint over and over again. That approach treats your company like every one before it. It assumes you have the same questions about new media concepts. It doesn’t give you a great opportunity to interact. That doesn’t sound too fresh, does it?

So at The School of Content, we don’t deliver non-stop PowerPoint slides. Using the subject matter as a foundation, we launch the kind of engaging, 2-way, interactive workshop that gets your people literally talking. We shift gears in the moment. We address questions on the fly. We challenge but with a purpose around what your people need to know right now. And that kind of approach creates better opportunities for learning about content marketing and building a brand.

That’s time and money better well spent. Let us show you how fresh of an experience The School of Content can be.

Who It Works For

Our workshops are best experienced by individuals and small groups of no more than 20 people at a time. Why? We want as much interaction within the room in a 2-hour or 4-hour span as possible.

Some of these individuals and small groups include:

  • C-level executives and partners.
  • Entrepreneurs.
  • Sales teams.
  • Human Resources people.
  • Customer Service people.
  • Industries from Manufacturing to Professional Services to Restaurants.

They’ve said things like:

“I’ve been in the business world for 20+ years but this new stuff related to blogging and online media I’m having trouble with.”

“How do you come up with new things to talk about for a blog?”

 “I’m trying to figure out how someone like me in an industry like ours can use social media to build greater awareness.”

“How do I know this is working if I do it?”

 “I think we have a story to tell to a specific target audience. But I don’t always know where that audience is online and what they’re saying about us.”

 “How do you get more leads from social media and content generation?”

 “Our team is on some social media channels. But I don’t think they’re doing as much as they could in certain places like LinkedIn – and that’s from a lack of understanding.”

Curriculum

Customized, interactive workshops built for challenges you’re facing now.

Whether you want to choose a class ala carte that fits your needs or want our help to select a series of classes that are just right for your business’ goals, The School of Content is built to create a customized, highly interactive workshop around the real challenges of the online world you’re facing right now.

Any of these sound familiar? Then one session around questions like these can be profoundly useful. We are ready and eager to work with you individually or as a small group.

Instructors

Dan Gershenson pic

Erik HultmanWhether conducting workshops for The School of Content individually or often as a team, Dan Gershenson and Erik Hultman are dynamic instructors who complement each other well to keep the subject matter entertaining but also keep you or your team engaged. Their deep experience enables them to comfortably speak to a wide range of subjects and field questions “on the fly” to encourage audience participation – which certainly helps learning as well.

We look forward to speaking with you. To learn more give me a call at 847.971.8884.

About “E”

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Uber HandIt’s your turn! It’s your turn to stand up and share your story, at a networking event. The moderator of the group says, “Don’t just do a feature dump about all of the solutions, products or services your company provides. Tell us how you and your company delivered a life changing, mind altering solution that helped your client become the huge success he is today. Tell us an amazing story.” Your mind freezes. You can’t even think of one compelling story that will leave your audience with something that will be truly memorable, helpful and valuable.

There are countless situations when you meet with someone and it seems that many of them can’t seem to shut up about themselves. ME, ME, ME, ME, ME and then announce we only have five minutes left. . .tell Me about you.

If you only have 5 minutes or less

If you are in a competitive situation it is often best to be the last to present. We often hear that being in the coveted last presentation spot ensures you will be the most memorable.  The same might be said for networking lunches and one-on-one meetings, but only if you are good. You have to be concise and keep it moving. Yes, you have to tell a memorable story, quickly.

Whether we are talking about you specifically or your brand everything is about content these days. Have amazing content or be among the forgotten. I have been to a few presentations this week for social media week in Chicago. Several times the “content marketing arms race” and “authentically engaging with them (your audience)” were mentioned in a variety of ways. We have been educating our clients for many years about this. . .kind of amazing that this seems to be the big buzz this year.  Remember that this is true for both you and your brand when telling your story.

A few tips from an actor’s point of view.

As an actor and voiceover artist I believe in being entertaining when presenting to a group. But how many times have you listened to someone who drones on and on? Someone who talks but doesn’t ever get to the point; he doesn’t know when to stop. Here are just a few tips many public speakers forget that will help you tell a better story. . .

  • Say it quickly; make your point and then stop.
  • Write it down if you can’t remember the important points; writing important tips on your hand is completely acceptable. Make it conversational. Talk to them – don’t talk at them.
  • Have a few different stories and topics prepared for different audiences.
  • Practice, practice, practice in front of a mirror, friends, colleagues or on camera. Stop those irritating tics. . .unnatural facial habits, hand movements and pacing.
  • Don’t make excuses. Not everyone is a public speaker but if you choose to speak in public be the best you can be.
  • And never start you story with, “I’m not a very good public speaker”. You’ve lost your audience before you continue.
  • Planking. . .You are not a board. Don’t be too stiff. Loosen up.
  • Be professional but be different. Find the emotional connection with your audience.

Planking. . .Don’t do it unless you are a professional

Time for you to tell us your story.

It’s your turn. Tell us an amazing story about you, your brand, solution or product. I will then help share your story with our followers (as long is rated for all audiences. 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

youtube-logo(2)Report first. . .check the facts later? Growing up with a dad in the news radio business I learned very quickly that, back in the day it was all about getting it right. Sure, it was always about being the first person to break the story but it wasn’t at the expense of one’s reputation. A journalist won’t be considered as a trustworthy news source if he/she doesn’t have all the facts straight.

The growing trend these days among most if not all of the major networks is to “report first and check the facts later”. The source they seem to rely on most for their stories is social media. It seems that anyone on Twitter, Facebook and other social platforms is immediately considered a creditable source. So, there’s no need to check the facts, right?

Most “credible” news organizations come back and apologize for their errors after first reporting untruths and all is forgiven. One very recent and brilliant example of this was the Jimmy Kimmel prank that harnessed the power of twerking and flames. Just so you know Miley Cyrus was not responsible for this.

The original prank. . .

One more prank for the prank. . .

Well done Jimmy for calling them out. I also like that you promised that, “I will never prank anyone again”.  With that said I can’t wait to see the next one. Chances are, no matter what you put out there most news organizations will consider it factual and go right to broadcast.  Did some of these anchors actually say that they won’t trust any You Tube videos anymore? Ummmm. . .

What do you think? Do you care that fact checking is a distant memory? And that the “report first and apologize later” policy should be the new standard? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.