In the world of social media all roads social, lead back to people. One of the roads I travel on often is hanging out with the best people in social media. I am not going to refer to them with the cliché “Guru” moniker (too many titles these days related to social media experts). It’s no surprise that when we get together we talk about social topics and how they relate to business, clients, trends tools, challenges and the future of social media.
The best part about getting together with my friends and “Experts” is the sharing of our collective knowledge. Put a few social media people in a room together and I can’t count the number of “ah-ha” moments when someone says, “I hadn’t heard about that” or “Wow! That is a very cool new tool. I’ll have to check it out.”
The beauty and challenge of social media is the amount of information and tools being generated at a staggering rate. A rate that is humanly impossible to keep up with these days. The ability to know about everything is just not going to happen. That is why the social media community is so amazing. We share information with each other. We help each other. We aren’t afraid to say, “I didn’t know about that yet.”
I often use the example of wanting to get better as a tennis player. Do you always want to go out and play against someone you can wipe the court with or would you rather play someone better than you? Always play someone better than you and you will learn something. The social media community is there to help educate you on what is happening in the fast paced social media world. Our collective knowledge of new trends, tools and technology is something you need to take advantage of to see how it might help you personally or how it relates to your business.
I truly believe we are only scratching the surface on what’s in store for Social Media. Necessity is the mother of invention and will point us in all kinds of new directions. Whether you’re interested in learning more about social media or finding out current information as it relates to your business, get into a community that will support you and your efforts. Don’t just follow them. Get together with them to learn from them, share knowledge and help each other move this planet and human race forward.
Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.