Consider your hand…Can you grow an extra finger for social media?

Posted: October 6, 2010 in Social Media
Tags: , , , , , , , , , , , , , ,

When I talk to our clients I ask them to look at their hands. As we know each finger serves a purpose and yes…so does the very important big thumb. This reminds me of the movie Stripes when Bill Murray offers to be the BIG Toe (kind of like a big Thumb)(Platoon Leader) if anything happens to Sgt. Hulka.

Hold up your hand and consider each finger one of the reasons for your business to be successful.

1. Advertising
2. Marketing
3. Sales
4. Public Relations
5. You (The BIG Thumb…The Sgt. Hulka…or Bill Murray…you choose).

Each one of these “fingers” of your business cannot operate independently of the others. Each “finger” of your business needs to work in harmony with the others or the handshake (the deal maker) will be limp, weak and more like a deal breaker. We will not get in to the “how to have a handshake” conversation here. Actually, yes we will. . . This very interesting “how to” video on a proper handshake sums it all up. If you are model that is. . .

I will have to pay attention next time I shake the hand of a model. I think I will know whether or not they have seen this video. And most importantly…”Don’t pump it”, no one likes that? Seriously this nice lady was way ahead of the Shake Weight.

Now that we are back on track and know how to shake hands, what is the one thing you may be missing? What is the extra finger you would grow if it were possible? The #1 new thing you need that you can use to tie them all together? You already know the answer. YOU NEED SOCIAL MEDIA.

But you’ll have to keep them all on the same hand because “one hand doesn’t always know what the other hand is doing”!

So if I may point this out one more time. It isn’t possible to grow an extra finger. But it is possible to include SOCIAL MEDIA in your business mix

What questions do you have about growing that 6th finger of SOCIAL MEDIA?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses to build their social media success.

Comments
  1. Just remember, the six-fingered man in “The Princess Bride” was a villain… That aside, it seems more and more businesses are catching on to social media (which is good!). I like your analogy!

  2. […] Consider Your Hand. . .Can you grow an extra finger for social media? […]

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