I recently connected with Mark Ferdman, Co-Founder and President of Pushkart. “Pushkart is a free marketing and advertising service that enables you to get exclusive Deals, share them with your social networks, and hook up friends!” The company started on the East coast (Primarily the New York/New Jersey area). But they are spreading to the Midwest (Chicago Area).

Pushkart has a daunting task and is up against fierce competition from those companies that are searching for the magic bullet for success in this increasingly crowded space. I will say that my first impression of Pushkart was positive and I quickly noticed that they are harnessing several tools and services together in their offering.

Ferdman said Pushkart utilizes geolocation, group buying, social media and couponing. When a merchant uses the service, the customers that visit their location can take advantage of the deal that is being offered. The deal may be in the form of a product or service, discount or other offer from the merchant. If a purchase is involved the customer buys what is being offered from the merchant. There is a flat fee based on the size of your business.

Pushkart for Business

I must tell you that the day I interviewed Ferdman was the day that Facebook announced “Deals for Facebook Places” where users can find special offers from businesses. In a follow-up comment Mark stated that Facebook’s announcement, “certainly validates what we’re doing!” Whether we are talking about this type of tool or other tools, the competition fuels the need for everyone to strive to be the best. Needless to say we would still only have one brand of automobile if everyone back in the day said, “Well, Ford already has one”.

Another way Pushkart is differentiating itself from the competition is what they call, “Social Networth”.

“Social Networth, is an index we invented for Pushkart members and businesses. Our proprietary algorithm determines the interest levels in consumer categories amongst your connections, the size of your social networks, and how often you use Pushkart. Keep in mind, Social Networth is relative to the business that’s offering you a Deal. Your Social Networth might look great to one business but not so great to another.” They go on to explain, “With the advent of social media, you have literally become a broadcast channel. You have an audience with a specific reach and demographic. Businesses can use your Social Networth index to determine your value to them.”

Pushkart for Consumers

We will see how Pushkart continues to move forward with their new service. Yes we have seen big companies do their best to dominate the markets and push small businesses aside. What we have also seen is that it doesn’t always resonate with everyone. People love to see “David slaying Goliath”. Ferdman is clearly passionate about the company and has great expectations for success.

A note from ÜberBlueDM

We are looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

  1. The video was very helpful in showing how Pushkart works–cool! Does this work for Blackberry as well?

  2. erikhultman says:

    Thanks Jodi,

    No Blackberry app yet.


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