Change? In Social Media it’s a way of life. . .

Posted: December 16, 2010 in Social Media
Tags: , , , , , , , , , , , , ,

Change isn’t always easy. Change can be good. Change can be difficult. Change for the sake of change is not always a great strategy. The number one reason people resist change is FEAR (or it’s just a good excuse to not do something/anything).

All of the statements above may apply to you or to someone you know or to your business. Peter Brady in the Brady Bunch found out change was very difficult but necessary.

After watching Peter belt it out I was wondering how many songs are actually out there which include the word “change”. I found many songs. The one worth mentioning is a Taylor Swift tune which tops the iTunes chart of songs with the word “Change” in it. Ironically her song is entitled “Change” and is on her album “Fearless.” Considering my observation above, Swift is offering up solid advice. We must do our best to be fearless, when it comes to change.

But how does “Change” apply to social media? I advise my clients to remember that change with social media is a daily occurrence. We talk about the fact that with the constantly changing tools, the ever evolving ideas and the fact that businesses are still doing their best to understand what works and what doesn’t work, change is good.

Remember this: when you and your business/solutions provider are working together on a strategy, change is a natural part of the plan. It isn’t necessary to dig your heals into a concept that isn’t working. Be prepared to change if something isn’t working. I won’t get into all the things that work or don’t work here. But know that experimenting with new concepts is a good thing. When you find the right formula that doesn’t mean it will last forever. You have to be thinking constantly and consistently about the next big thing for you and your business. The nice thing about social media is that in large part, it doesn’t have to cost a fortune. You can accomplish a lot on a small budget. Don’t get sucked in to conversations that demand a fortune. Affordability is something that can be a part of your social media plan.

In keeping with the music theme, remember what REO Speedwagon says in Roll with the Changes, “So if you’re tired of the same old story, turn some pages. I will be here when you are ready to roll with the changes”

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., that specializes Social Media Solutions and provides Social Media Staffing and Temps for businesses to build their social media success.

Wanted. . .
ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at or call us at (847) 498-5494. Please share this. . .Thanks!

  1. Mark says:

    Great post! Change is the only constant.

  2. Mark says:

    Great comment! Change is the only constant

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s