Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at or call me at (847) 498-5494. Thank you for referring us to a friend.

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