You LIKE ME!!! Now what?

Posted: February 24, 2012 in Social Media
Tags: , , , , ,


Given that the Academy Awards are on Sunday, I was thinking about some of the most memorable acceptance speeches. One of which was given by Sally Field as she accepted her Oscar for Best Actress in “Places in the Heart” and said, “You Like Me!” People have used this phrase in a variety of ways as she made those words as memorable as her performance in the movie. They voted. They “LIKED” her. They really “LIKED” her!

You yourself might not be receiving an Oscar this weekend but everyone still likes to receive a “Like” on their status updates, for their business pages or maybe for the video they just posted. For Sally Field a “Like” meant that she could command a salary millions of dollars more for her next role. What does a “Like” mean to you and your business? To convert that “Like” into millions may be a little more difficult for you.

One way to look at how you can win the accolades and admiration of your fans is much the same as the great actors of our time. That actor on the silver screen gave the audience exactly what they paid to see, a great performance. People walked out of the theater knowing they had just received the very best from that actor. The next time they see that same actor in a movie, they expect the same caliber performance or even a better one.

Your company doesn’t have the luxury of pulling in your audience for a 2 hour viewing. Your company’s “silver screen” –where you can shine- is on a computer or a mobile device. Your audience will only catch a brief glimpse of you. You’d better give them a reason to come back to your page. What will you show them that will have them wanting to see more of your work? Create that reason for them to come back and see you again. Once they “Like” you, you want them to think, “I can’t wait to go back and see what they have to offer next time I visit.

What brand pages, blogs orYouTube channels have you going back and saying, I want to see more or what will they have posted next? Why?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

Comments
  1. Ami Koenig says:

    That’s a real challenge…. People are basically interested in solving their own “problems,” much less in your company. If your company happens to offer the service I need NOW, and if it does communicate it with me efficiently and in a smart way — you have me interested.

    Beyond that, keeping others interested in your business? That’s tough, especially when we are exposed to SO much on-line, SO many (junk) emails, technology changes, develops and evolves SO quickly… You need to remind others of your existence, and make it interesting, even keep them realize they NEED you, your product, your service.

    • erikhultman says:

      Hi Ami,

      Yes that is the challenge. To make sure you stand out from all of the noise and distractions that are out there. I also find that answering that challenge is also what makes Social Media so interesting. Being creative is the key to the winning the challenge. It also comes down to being interesting enough that people want to spend their most valuable commodity…their time.

      Thanks,

      Erik

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