Patience: I’m supposed to be patient with Social Media?

Posted: March 6, 2012 in Entrepreneur / Small Business Owner, Social Media
Tags: , , , , , ,

“How poor are they that have not patience! What wound did ever heal but by degrees?” William Shakespeare. Now who could argue with “The Bard”? Patience is a virtue! Understandably, many clients do not believe that patience is a virtue, in business. Businesses want results, immediately. They expect and often need immediate and impressive results from any marketing program they utilize. Patience while waiting for sales to increase is often non-existent. Yet immediate, dramatic results are not always a possibility with social media, advertising, marketing and public relations.

A few years ago social media for businesses was brand new. There wasn’t much competition on Facebook, Twitter and other platforms when it came to getting noticed. Back in the day our initial conversations with clients talked about what they could expect from their first social media experiences and how long they might wait before seeing results. We talked about the fact that every client is different and results will vary. We still have that conversation.

The vast majority of social media experts I know do their best to set realistic expectations for their clients. It is the other stories I have heard about a small percentage of some “social media experts” that are overpromising clients spectacular results in a very short amount of time. I don’t particularly care for people who give an industry a bad name and leave clients feeling that that they have been hoodwinked. My point here is to caution you: be leery of someone who promises you unrealistic results in a very short period of time. If you have been promised that you will get stellar results in one month…run away. I also warn you about any hair care products that promise the very same kind of results while you are attempting to grow new hair. This video helps explain. . .

Have you ever noticed that whenever something new comes along it’s supposed to be “The Greatest, The Best, super-new, super-cool, super-fast!” Social media is great and it’s cool and it takes time. Maybe Orson Welles in this commercial quoting Paul Masson said it best, “We will sell no wine, before it’s time.”

I have taken an informal survey with my social media colleagues and many of us are seeing that six + months is an accurate timeframe for expecting results. That isn’t to say that you and your business won’t see some victories and successes before that time. Keeping the six month timeframe in focus will afford everyone to set realistic expectations.

Be sure you are doing the day to day things that are going to continue to build your presence. At the same time be very intentional about everything in your strategic plan. In addition to patience, Persistence and Consistency are also key components. And you will sell the wine…when it is time.

How has patience paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

  1. Mark says:

    Great advice and it applies to traditional marketing as well.

  2. erikhultman says:

    Thanks Mark. You are correct!

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