“It’s not working! Everything we put out there is falling flat and I don’t know what else to do! We post interesting stuff all the time on Facebook, Twitter and on our blog but no one cares. No one is reading it. No one is responding!?!?!?!?!?” These are typical comments we hear from our potential clients on a regular basis.

Sound familiar? Have you ever voiced any of the above questions? You think you are doing the right things for your business but no one else does. Your trusted advisors are even telling you that you are “doing it wrong” but you insist you are doing it right. The fact is that nothing you are doing is creating revenue for your business but you can’t see it through your blurred vision . . .

Here is my advice, STOP. Stop and figure out what it is you think you are doing and why you are doing it. Think about whether or not it is time to consider a new strategy. It is often obvious to outsiders to see when someone doesn’t have a strategy and their activity seems disjointed, disconnected and irrelevant to their overall objective.

One of my favorite Seinfeld episodes is the one where George decides that he is going to do everything opposite of how he has done it in the past and everything begins working for him, from that point forward.

Sometimes doing the opposite of what you have been doing is the right decision. I recently had a conversation with a gentleman who insisted everything he was doing was the best way, the only way. The reality was that his “best way” was yielding NO results in revenue for his entire first quarter. When approached with suggestions on how he might consider doing things differently he immediately shut down and wouldn’t consider any other way from his own way of doing things. The logic there still baffles me to this day.

I’m not saying for you to say YES to everything. Clearly that can be the wrong approach if there isn’t a solid strategy behind it. Remember what happened to Carl in the movie YES Man.

Making a decision that goes against your gut isn’t always the right decision. But making good decisions based on the advice of experts and professionals should be strongly considered before summarily dismissing them.

Do you have any examples of when changing your strategy and going in the other direction paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

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