What does Social Media have in Common with the Polar Bear Club’s plunge on New Year’s Day?

Posted: January 9, 2013 in Entrepreneur / Small Business Owner, Social Media
Tags: , , , , , , ,

Some people think that members of a Polar Bear Club are among the bravest people in the world on a frigid, sub-zero January 1st morning. Yet others think this group of people is absolutely crazy to submit their bodies to such extremely cold temperatures!  Metaphorically speaking, countless people were ready to jump into the social media waters with both feet first, just a few years ago. And they did.  At the same time of course, others had severe reservations, one might say “cold feet” about braving the waters, never quite comfortable enough to take the plunge.

Where are you today with your social media strategy? Are you swimming in the frigid waters on January 1st, sitting this one out or getting ready to take the plunge?

In keeping with the theme of this post whether you are swimming in the shallow or the deep end you may want to consider a social media “swimming lesson”. I see a lot of frustrated people out there wondering why they originally took the plunge into the social media waters in the first place.  You might even be thinking that social media doesn’t need to be part of your overall brand strategy.  If this is your strategic position you may want to reconsider and ask yourself why you have arrived at this conclusion.

How would you complete the following sentence? Our social media strategy is working because. . .

  • we have ALWAYS done it this way.
  • that’s what our competitors are doing.
  • we are spending a lot of money.
  • I don’t really understand it so it must be working.

If you feel like you are drowning in a sea of social media despair now is the time to take a hard look at your strategy, tactics, resources and goals. The starting gun has already fired and others are in the pool ahead of you. You don’t have to be left standing on the starting block. Before you know it, 2013 will be down the lane and the race will be over.  You can sink or swim or simply sit this one out. The choice is yours. If you make the right choices you may become the greatest social media swimmer in the world.

And now an inspirational video. . .


If you are looking for another great post (Yes, I am biased but you will enjoy this one) as you think about your resolutions this year,   I encourage you to look at “Resolve That Nobody Steals Your Time” by our Brand Strategist, Dan Gershenson.  In addition to some amazingly relevant tips about your professional time Dan notes, “This year, I’m going to protect my professional time like nobody’s business.” Read on to see why we all need to do this if we intend to be successful this year!

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.


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