Dan Gershenson, Brand Strategist, ÜberBlue Digital Media talks about meeting with your client after they ask for you to, “tell us what you don’t like about our brand”, “what are we doing wrong” and also discuss their “weaknesses”. Dan says, “it’s like telling them that their baby is ugly”.

If you don’t tell them the truth you are doing them a disservice. Hopefully they will listen. But if they don’t even after you share what their vendors, clients, distributors and others are saying that is up to them. At that point the baby also has ugly parents.

Watch and listen as Dan describes it best. . . 


Remember this Seinfeld episode? 


Have you ever told a client they have an ugly baby?


 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 




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