The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

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