Archive for the ‘Brand Strategy’ Category

FAAYesterday we talked about drones in Droning On. As expected the FAA did have a few things to say about the new rules and regulations for owners of drones. Transportation Secretary, Anthony Foxx, led the conversation and hit on the high level (so to speak) points of the new rules. They include. . .

  • Drone Owners will be required to register their drones
  • Registration of your drone also requires you (the owner /operator) to learn the rules
  • Once you know the rules, if you break them, you will be in trouble and may face fines or other legal action
  • The FAA is developing an app to let you know if there are any restrictions in the airspace where you intend to fly your drone
  • A task force of government and industry stake holders has been formed to continue to help clarify the new rules, future rules and safety rules that apply to drones

A host of individuals from various agencies and organizations were on hand to also participate in the announcement. You can watch the entire press conference below.

[actual conference starts at the 9:44 mark in the video]

In September the FAA also posted a video featuring the San Francisco 49ers that talks about drone safety. I would expect that the FAA will have a number of new videos about the subject. Not a bad plan to use celebrities and sports figures if the videos reach the right audience.

Owners will not be required to get a license but they will be asked to register their drones. One would argue that new owners may be required to register but many drones exist that were previously purchased that may or may not be registered. As these things typically go the law abiding citizens will register. The individuals that wish to use drones for illegal activities may be a little less cooperative. What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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Amazon Prime Air DroneAre you using drones for your business? The FAA is expected to announce new rules for them today. Both good and bad, drones have become a concern for a number of reasons. They’re fine when they aren’t interfering with air traffic, landing on the White House lawn or being used for illegal activities. It seems the uses for drones are limitless.

Many months ago, we talked about them on The Weekly Buzz during Amazon’s early testing of drones to deliver packages. Amazon, no doubt, eagerly awaits the new rules today.

If you missed CBS Sunday Morning yesterday they had a story about drones you may enjoy.

One item mentioned in their story showed a video snippet of the winner of a recent drone video competition. Here is the entire video

Using drones provides exceptionally interesting ways to incorporate video content with your messaging. Have you used drones for this purpose? How and what way did you use the drone? Share your link here so we can see the video.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

uberbluerYou know the feeling. The feeling you get when something is working well. The feeling you get when people are actually singing your praises. Feeling like a celebrity.  Yes, being recognized by a fan while walking down the street or while you order your coffee in a cafe. They look up and say, “Hey man, I saw you on. . .” Now they may have seen you on television, a billboard, magazine, Google Hangout or somewhere else. But they saw you. And they let you know it.

For me it’s a result of “The Weekly Buzz”. Keep in mind this doesn’t happen to me every day. But it is happening more and more.  The Weekly Buzz is our way of offering free advice, information and some humor. Yes, the humor is free too. Don’t judge.

We  do our best to create episodes that speak to our audience. It is nice to have fans on the street give you an “attaboy” but the true payoff is when we know our advice is helping our viewers learn something new and then they use it for their businesses. If the episode or topic resonates with them enough to share it with their friends or they call us that is certainly an added bonus.

Before you give us a call watch our most recent episode.  Dan Gershenson and I talk about native advertising, truth in advertising, deceptive advertising, LinkedIn for Education, negative vs. positive posts and more.

 

What is your Weekly Buzz? Do you have one? Do you need one?

Thanks for watching and please subscribe, share and call us. We would love to talk to you.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

During our Wednesday Buzz [Last Monday this week due to the holiday] Dan Gershenson and  I talked about few apps, websites and places to find the best deals. I am always a fan of saving as much money as possible. True, the money I save is often quickly spent elsewhere. But why pay full price if you don’t have to spend the money.

If you have any favorites that you like to use to save money share them here or comment on our channel.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com . Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Did you miss the Wednesday Buzz yesterday? Every Wednesday Dan Gershenson and Erik Hultman talk about the Buzz of the week with regard to branding, social media strategy & solutions and the latest technology in the ever changing digital world.

During our Hangout yesterday Dan and I talk about the new Amazon Prime Drone, Kindle Fire “Mayday” Button and other topics about branding, social media and technology. We look forward to your questions and comments. Please let us know about topics you would like to hear more about and subscribe to our channel.

Time to watch the Hangout.

Please let us know about topics you would like to hear more about and subscribe to our channel. If you would likebe a guest on our channel or know someone who would like to be a guest please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com. Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Man on the MoonAWESOME!

I am a BIG BELIEVER in AWESOME! I love to find, touch, taste, hear, see and experience AWESOME.  I am always looking to create AWESOME. We don’t always know when AWESOME will hit us square in the noggin’. . . But we should always be looking for AWESOME. Thinking about AWESOME. Creating AWESOME. Helping others to become. . .AWESOME! For without AWESOMEness the world would be a very different place.

Not feeling AWESOME yet? That’s okay. . .You will. . .but never give up on AWESOME. AWESOME may have already hit you, or it’s just around the corner. AWESOME is that way.

Surround yourself with AWESOME. But make sure it’s AWESOME AWESOME. Not someone or something that has to tell you or constantly remind you of how AWESOME they are or it is. That is the opposite of AWESOME. AWESOME AWESOME will help you realize just how AWESOME you are, you can be and you will be. That kind of AWESOME is well. .  . AWESOME.

I believe that EVERYONE is AWESOME! Each one of us has something AWESOME to show the world.

YOU are AWESOME!

Thank you for being AWESOME!

AWESOME!

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.