Archive for the ‘Entrepreneur / Small Business Owner’ Category

The Peeple app was recently pulled from the market before it ever had a start. The creators felt like they had created a very “positive” app. But there was a very unexpected response and perspective from the online community that did not view the app as positive at all. We all know there are both positive and negative things on the internet every day. A digital landscape where anyone can comment, review, rate and regret things that they post.

One would argue that apparently the internet developed a conscience and scruples? After Peeple cofounders Julie Cordray and Nicole McCullough hit the internet with the announcement of what has been called, “YELP for People” by The Washington Post the backlash was almost immediately negative. The irony of the negativity is that the creators claim that the app was only ever intended to be a place for people to uplift others and post positive comments.

In her YouTube video Condray is very excited about the possibilities for the Peeple App

What do you think about an app or social platform that allows other people to post about you without your permission? Some may call that Facebook. . .or Twitter. . .or ??? Not that long ago the Yik Yak app learned a valuable lesson. The app became a place where school children and others had the anonymous freedom to bully others. Most schools have banned the app on campus.  There are others similar apps and platforms out there but you get the picture.

Condray also published the following posts via LinkedIn Pulse if you would like to read more.

Dear Twitter, Shame on You

I Became a Trending Topic for the Wrong Reasons. Here’s Why We need Peeple, the Positivity App I’m Building

John Oliver had his own take on the app. . .

 

I ask the question again. Do you think the Peeple app that allows others to make, “positive” comments about you is a good idea? Does the internet actually have a conscience? Or is the internet being hypocritical and selective about the apps and social platforms it chooses to have scruples about?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

UB blog Help wantedA blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.

The alternative choices. . .

Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.

But who?

A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.

Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.  

Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field.  I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.  

Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject.  I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.

One more benefit. . .

When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.

Help wanted!

If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.  

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

VineHave you used Vine yet?  Right now the app is available for Apple devices (Click HERE) and will be coming soon to Android.  Vine reminds me of the 8mm animation days. When using the app as “stop motion” animation you are definitely challenged to think fast. And we had all thought 140 characters on Twitter challenged us to be concise.

Vine offers brands the chance to reach a “brand” new audience in six seconds. Some brands have been early adopters but so far I have been more impressed with individuals that are using vine. Still relatively new, the door is wide open for brands to get creative. The time constraint eliminates the chance for the hard sell and increases the chance for someone to want to share a video that is well done.

Right now you can share a vine on Twitter or Facebook and embed the code directly from the app. You can share your videos on other platforms using a variety of methods.

If you need help with this give me a call. More options are likely to emerge for sharing directly from the app in the future; at lease we hope so.

There have been a few notable entries from brands that are taking advantage of the six seconds.

You may remember Calvin Klein’s amazingly quick response to the power outage at the Super Bowl this year. . .

Malibu Rum’s mixology definitely makes me thirsty. Very well done!

More about Vine. . .

“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.

Unlimited uploads and free.

  • Instantly post videos on Vine, then share to Twitter and Facebook (more coming soon!)
  • Find, follow, and interact with people close to you
  • Explore trending posts, featured hashtags and editor’s picks
  • And so much more”

ÜberBlue Digital Media Rockin’ the Web. . .

Who are some of your favorite brands or people to follow on Vine? Do you think brands will be able to build awareness, loyalty and more importantly sales with Vine?

Erik Hultman at ÜberBlueDM, Inc.Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.

 

Dan Gershenson, Brand Strategist, ÜberBlue Digital Media talks about meeting with your client after they ask for you to, “tell us what you don’t like about our brand”, “what are we doing wrong” and also discuss their “weaknesses”. Dan says, “it’s like telling them that their baby is ugly”.

If you don’t tell them the truth you are doing them a disservice. Hopefully they will listen. But if they don’t even after you share what their vendors, clients, distributors and others are saying that is up to them. At that point the baby also has ugly parents.

Watch and listen as Dan describes it best. . . 

 

Remember this Seinfeld episode? 

 

Have you ever told a client they have an ugly baby?

 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

 

 

Feedly PictureIf you are an avid user of Google Reader you have already seen the note that appears saying “Not available after July 1, 2013. Google notes “There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience”.

For some, this is bad news. For others, this is an opportunity. Enter Feedly. . .

Although Feedly has been around for a number of years they have had a rebirth. Since the announcement from Google about the demise (retirement) of Reader the Feedly site boasts that more than 3,000,000 have switched to Feedly. Read more on the Feedly blog HERE. So if you are looking for a new solution to “organize your favorite blogs, news sites, podcasts and YouTube channels and access them all in one place” Feedly is an option for you.

Google Reader? What will you be switching to for bundling your information?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Dan Gershenson and I were asked recently to teach a college class virtually, using Google Hangout. The class, “Communication for the Web” class is led by our colleague and Creative Director, Mark Peterson at Grand View University.  The topic for our class was “Getting Started with LinkedIn”. The group of students included freshmen, sophomores, juniors and seniors. We spent approximately one hour working with the students.  Some were new to LinkedIn and just getting started while others had already established their profiles. We touched on the key points, important truths and the rules that apply when using the “professional” platform.

The dramatic difference in the way that today’s social platform tools are being used for ultimately getting a job for students vs. the tools which were in use merely ten years ago are like day vs. night. True, social media was just beginning then & was met with a great deal of skepticism but these students have everything they need at their fingertips to demonstrate their abilities online.  The question is will they use the tools which are available to them today? Are they being encouraged by their professors and counselors to use the tools? The most important point we communicated to the class is that they need to start using the tools immediately.

We consistently ask our clients the same question. The opportunity and platforms are ready and waiting to be harnessed, utilized and exploited. The question is, will they use today’s tools to advance them or their company’s into the present day social climate? It’s not too late to start.  

Many students have the same feeling we had when we were in school. They have feelings of invincibility and want to take on the world to make it a better place, achieving greatness. They can do it and hopefully they will achieve their goals. We all have that ability no matter where we are in our lives. The question still remains. . .will we take advantage of the opportunity?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.