A blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.
The alternative choices. . .
Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.
A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.
Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.
Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field. I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.
Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject. I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.
One more benefit. . .
When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.
If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.
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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.