Posts Tagged ‘blogging’

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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The School of ContentRaise your hand if you have attended a class or presentation on Branding or Social Media in the last four plus years. Okay, put your hands down. Put your hands up if you have attended more than one of these. Okay, put your hands down. Do you ever have that feeling of Déjà vu? I have and I was tired of going to what seemed like the same presentations over and over. I truly feel some of these presentations are giving the social media community a bad name which is the reason Dan Gershenson and I created The School of Content. If you prefer to keep going to the same classes and presentations that I mention above you are welcome to stop reading. If you want to learn more about how we create a unique experience for individuals and groups read on. . .[disclaimer: yes we would love for you to consider engaging our services]

How many create a unique teaching program literally made for your team?

Meet a more efficient way to learn.

Most speeches on content marketing and social media are canned into the same recycled PowerPoint over and over again. That approach treats your company like every one before it. It assumes you have the same questions about new media concepts. It doesn’t give you a great opportunity to interact. That doesn’t sound too fresh, does it?

So at The School of Content, we don’t deliver non-stop PowerPoint slides. Using the subject matter as a foundation, we launch the kind of engaging, 2-way, interactive workshop that gets your people literally talking. We shift gears in the moment. We address questions on the fly. We challenge but with a purpose around what your people need to know right now. And that kind of approach creates better opportunities for learning about content marketing and building a brand.

That’s time and money better well spent. Let us show you how fresh of an experience The School of Content can be.

Who It Works For

Our workshops are best experienced by individuals and small groups of no more than 20 people at a time. Why? We want as much interaction within the room in a 2-hour or 4-hour span as possible.

Some of these individuals and small groups include:

  • C-level executives and partners.
  • Entrepreneurs.
  • Sales teams.
  • Human Resources people.
  • Customer Service people.
  • Industries from Manufacturing to Professional Services to Restaurants.

They’ve said things like:

“I’ve been in the business world for 20+ years but this new stuff related to blogging and online media I’m having trouble with.”

“How do you come up with new things to talk about for a blog?”

 “I’m trying to figure out how someone like me in an industry like ours can use social media to build greater awareness.”

“How do I know this is working if I do it?”

 “I think we have a story to tell to a specific target audience. But I don’t always know where that audience is online and what they’re saying about us.”

 “How do you get more leads from social media and content generation?”

 “Our team is on some social media channels. But I don’t think they’re doing as much as they could in certain places like LinkedIn – and that’s from a lack of understanding.”

Curriculum

Customized, interactive workshops built for challenges you’re facing now.

Whether you want to choose a class ala carte that fits your needs or want our help to select a series of classes that are just right for your business’ goals, The School of Content is built to create a customized, highly interactive workshop around the real challenges of the online world you’re facing right now.

Any of these sound familiar? Then one session around questions like these can be profoundly useful. We are ready and eager to work with you individually or as a small group.

Instructors

Dan Gershenson pic

Erik HultmanWhether conducting workshops for The School of Content individually or often as a team, Dan Gershenson and Erik Hultman are dynamic instructors who complement each other well to keep the subject matter entertaining but also keep you or your team engaged. Their deep experience enables them to comfortably speak to a wide range of subjects and field questions “on the fly” to encourage audience participation – which certainly helps learning as well.

We look forward to speaking with you. To learn more give me a call at 847.971.8884.

About “E”

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

UB blog Help wantedA blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.

The alternative choices. . .

Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.

But who?

A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.

Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.  

Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field.  I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.  

Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject.  I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.

One more benefit. . .

When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.

Help wanted!

If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.  

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Rerun from Good Times


We all watch reruns whether it’s a classic T.V. show, a movie or some other favorite. But what about a social media rerun? Whether you spend several hours creating your content or you spend just a few minutes, more than likely you’d like to make sure everyone has the chance to see it.

When it comes to your blog I suggest taking time to share it more than once with your friends, fans and followers. Revisit your blog posts and see which ones you feel are worth sharing again. Once you pick them, you can share them again via your blog, Facebook, LinkedIn, Twitter and so on. Remember to re-post the blog where it makes sense. You can also share your posts again via email marketing.

Encourage your readers to subscribe to your blog. Ask them to please share your blog with others. Suggest they look back at older blogs they may find valuable. Thank them for their ongoing support. By the way, thank you for doing all the things listed above for this blog! I truly appreciate your support!

Below I have listed a few of our blogs that you may have missed . . .
Social Media Beyond The Screen . . . How to really be social!

How Many Social Media Faces Do You Have?

Consider Your Hand. . .Can you grow an extra finger for social media?

Do you have any other favorites on our blog or other blogs that you would like to recommend? Share them here.

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

How many times have you heard this comment? “You’re listening to me, but you’re not hearing what I’m saying”. It’s one thing if you hear this line from your spouse, significant other, friend or colleague. Typically this is not a positive statement. The real question I have for you is this: how are you listening to your clients? What are your current and future clients talking about and asking about? What are they looking for on the web as it relates to your business? How and where can you actually “hear” what they are saying?

Listening when it comes to social media is something that is often overlooked. When is the right time to start listening in the chronological timeline of social media? The answer is…Right from the very beginning! Most business owners are so eager to get the Facebook fan page and Tweets going that they miss the point.

Start by listening first, to your current clients and potential clients. What are they talking about, interested in or having problems with? How can you help them? Given your expertise and your products, how can you be part of their solution? When you understand your target audience and where they hang out on the web you will be able to effectively implement the best tools. Ultimately these tools will make the most sense for everyone, giving everyone their sought-after results.

Hear is cutting edge information on one of the greatest inventions ever made.

In the beginning as part of your social media process “listening to the web” means researching and finding individuals, groups, communities, bloggers, fans and other related people and products who can dramatically impact your business. We often hear, “I don’t have time for that.” But finding time can mean the difference between success and failure of your social media strategy. When working with our clients we always recommend and ongoing commitment to taking time for research and listening. Part of this process also falls into the reputation management aspect of the solutions. The fact is that whether you do it or we do it…don’t wait, do it now.

Even if you have already implemented the aforementioned tools (Facebook and Twitter) it’s never too late to start listening. There are plenty of tools that you can harness and find your clients so that you can listen to them. If you are unsure what these tools are (many of the tools are free) give us a call. We can help suggest ways to listen that are relevant for you and for your business.

Perhaps you are already practicing good listening habits. If so, keep it up! The web is constantly changing and is never static.

How are you listening to your customers on the web? How are you finding success by listening? Share here. . .We all want to Listen and Hear what you are saying.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.