Posts Tagged ‘Bob Lambert’

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

You are very popular. You have 500 plus LinkedIn connections, 1,000 plus Facebook friends, 10,000 followers on Twitter. These are very impressive numbers to your friends, colleagues, followers and clients. But who cares how impressive they are to others if they don’t bring value to you.

Much like we clean our houses and sort through all of the worldly possessions, we must regularly review, sort and clean up our LinkedIn, Facebook and Twitter connections. How often do you go through your connections and actually connect with contacts that make sense for your business? When was the last time you went through all of your connections to see if any of them recently changed jobs or added any other major updates?

In a recent call with my friend, Bob Lambert, SAMURAI BUSINESS GROUP LLC®, Turning sales mastery into a competitive advantage™, we talked about the importance of monitoring and keeping your LinkedIn connections up to date. We talked about how this should be a regular practice for everyone. By doing this you will keep in touch with your most important business connections. You will also be able to make sure you have a realistic number of connections that you can stay in touch with over the next twelve months.

A key factor for your success & the success of your business is the ability to connect with people. Even a great communicator can’t realistically stay in touch with thousands of people. Let me address that I am not talking about your many followers that find you funny, intriguing, witty, good looking and someone they follow for great advice. I am talking about the ultimate goal of connecting in person or on the phone in a conversation; connections that have a solid chance in creating business for you. If you are NOT making that connection with your connections, that is a potential problem for your business.

My challenge to you is for you to start the process of reconnecting, cleaning house (your contacts) and getting together with those the people that can help make you successful.

Important note: Make sure you are returning the favor. While you review your connections make sure you are thinking about how those connections can help other people you know.

What is your favorite social media tool for staying connected with your business contacts? What percentage of those contacts have resulted in sales from that tool?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.