Posts Tagged ‘Brand Awareness’

uberbluerYou know the feeling. The feeling you get when something is working well. The feeling you get when people are actually singing your praises. Feeling like a celebrity.  Yes, being recognized by a fan while walking down the street or while you order your coffee in a cafe. They look up and say, “Hey man, I saw you on. . .” Now they may have seen you on television, a billboard, magazine, Google Hangout or somewhere else. But they saw you. And they let you know it.

For me it’s a result of “The Weekly Buzz”. Keep in mind this doesn’t happen to me every day. But it is happening more and more.  The Weekly Buzz is our way of offering free advice, information and some humor. Yes, the humor is free too. Don’t judge.

We  do our best to create episodes that speak to our audience. It is nice to have fans on the street give you an “attaboy” but the true payoff is when we know our advice is helping our viewers learn something new and then they use it for their businesses. If the episode or topic resonates with them enough to share it with their friends or they call us that is certainly an added bonus.

Before you give us a call watch our most recent episode.  Dan Gershenson and I talk about native advertising, truth in advertising, deceptive advertising, LinkedIn for Education, negative vs. positive posts and more.

 

What is your Weekly Buzz? Do you have one? Do you need one?

Thanks for watching and please subscribe, share and call us. We would love to talk to you.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

UB blog Help wantedA blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.

The alternative choices. . .

Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.

But who?

A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.

Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.  

Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field.  I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.  

Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject.  I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.

One more benefit. . .

When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.

Help wanted!

If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.  

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

LOGO_onWhite_noTagMany of us might make the mistake and assume that our friends, family and connections know exactly what we do for a living. But how often have you heard someone say, “I didn’t know you do that!” You think to yourself, “How didn’t they know? I’ve told them more than once.” Without sounding like an annoying sales person, a friendly reminder will put you front of mind when they hear of a potential opportunity for you/your business. So here is my “friendly reminder” about what we do at ÜberBlue. Thank you for keeping us front of mind.

  • Brand Audit
  • Social Media Audit
  • Brand Strategy
  • Social Media Strategy/Plan
  • Social Media Personal Assistant
  • Blogging/Content
  • Website Content
  • Website Creation and Development
  • Landing Pages Programming & Development
  • Press Releases
  • eNewsletters
  • eMail Marketing
  • Video scripts
  • Video Production
  • Music Production/Original Music
  • PPC, Adwords, Remarketing Campaign Consulting
  • Email HTML
  • Speaking Engagements
  • Social Media/Digital Media Training and Development Sessions
  • Recruitment Audits
  • Graphic Design/Logos
  • Animation

Be sure to let people know what you do. With so many ways to spread the word you have no excuse. Choose now to remind people people so they will remember you.

When is the last time you heard, “I didn’t know you do that”?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Dan Gershenson, Brand Strategist, ÜberBlue Digital Media talks about meeting with your client after they ask for you to, “tell us what you don’t like about our brand”, “what are we doing wrong” and also discuss their “weaknesses”. Dan says, “it’s like telling them that their baby is ugly”.

If you don’t tell them the truth you are doing them a disservice. Hopefully they will listen. But if they don’t even after you share what their vendors, clients, distributors and others are saying that is up to them. At that point the baby also has ugly parents.

Watch and listen as Dan describes it best. . . 

 

Remember this Seinfeld episode? 

 

Have you ever told a client they have an ugly baby?

 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

 

 

Dan Gershenson and I were asked recently to teach a college class virtually, using Google Hangout. The class, “Communication for the Web” class is led by our colleague and Creative Director, Mark Peterson at Grand View University.  The topic for our class was “Getting Started with LinkedIn”. The group of students included freshmen, sophomores, juniors and seniors. We spent approximately one hour working with the students.  Some were new to LinkedIn and just getting started while others had already established their profiles. We touched on the key points, important truths and the rules that apply when using the “professional” platform.

The dramatic difference in the way that today’s social platform tools are being used for ultimately getting a job for students vs. the tools which were in use merely ten years ago are like day vs. night. True, social media was just beginning then & was met with a great deal of skepticism but these students have everything they need at their fingertips to demonstrate their abilities online.  The question is will they use the tools which are available to them today? Are they being encouraged by their professors and counselors to use the tools? The most important point we communicated to the class is that they need to start using the tools immediately.

We consistently ask our clients the same question. The opportunity and platforms are ready and waiting to be harnessed, utilized and exploited. The question is, will they use today’s tools to advance them or their company’s into the present day social climate? It’s not too late to start.  

Many students have the same feeling we had when we were in school. They have feelings of invincibility and want to take on the world to make it a better place, achieving greatness. They can do it and hopefully they will achieve their goals. We all have that ability no matter where we are in our lives. The question still remains. . .will we take advantage of the opportunity?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.