Posts Tagged ‘Branding’

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Did you miss the Wednesday Buzz yesterday? Every Wednesday Dan Gershenson and Erik Hultman talk about the Buzz of the week with regard to branding, social media strategy & solutions and the latest technology in the ever changing digital world.

During our Hangout yesterday Dan and I talk about the new Amazon Prime Drone, Kindle Fire “Mayday” Button and other topics about branding, social media and technology. We look forward to your questions and comments. Please let us know about topics you would like to hear more about and subscribe to our channel.

Time to watch the Hangout.

Please let us know about topics you would like to hear more about and subscribe to our channel. If you would likebe a guest on our channel or know someone who would like to be a guest please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com. Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.