Posts Tagged ‘content’

Uber HandIt’s your turn! It’s your turn to stand up and share your story, at a networking event. The moderator of the group says, “Don’t just do a feature dump about all of the solutions, products or services your company provides. Tell us how you and your company delivered a life changing, mind altering solution that helped your client become the huge success he is today. Tell us an amazing story.” Your mind freezes. You can’t even think of one compelling story that will leave your audience with something that will be truly memorable, helpful and valuable.

There are countless situations when you meet with someone and it seems that many of them can’t seem to shut up about themselves. ME, ME, ME, ME, ME and then announce we only have five minutes left. . .tell Me about you.

If you only have 5 minutes or less

If you are in a competitive situation it is often best to be the last to present. We often hear that being in the coveted last presentation spot ensures you will be the most memorable.  The same might be said for networking lunches and one-on-one meetings, but only if you are good. You have to be concise and keep it moving. Yes, you have to tell a memorable story, quickly.

Whether we are talking about you specifically or your brand everything is about content these days. Have amazing content or be among the forgotten. I have been to a few presentations this week for social media week in Chicago. Several times the “content marketing arms race” and “authentically engaging with them (your audience)” were mentioned in a variety of ways. We have been educating our clients for many years about this. . .kind of amazing that this seems to be the big buzz this year.  Remember that this is true for both you and your brand when telling your story.

A few tips from an actor’s point of view.

As an actor and voiceover artist I believe in being entertaining when presenting to a group. But how many times have you listened to someone who drones on and on? Someone who talks but doesn’t ever get to the point; he doesn’t know when to stop. Here are just a few tips many public speakers forget that will help you tell a better story. . .

  • Say it quickly; make your point and then stop.
  • Write it down if you can’t remember the important points; writing important tips on your hand is completely acceptable. Make it conversational. Talk to them – don’t talk at them.
  • Have a few different stories and topics prepared for different audiences.
  • Practice, practice, practice in front of a mirror, friends, colleagues or on camera. Stop those irritating tics. . .unnatural facial habits, hand movements and pacing.
  • Don’t make excuses. Not everyone is a public speaker but if you choose to speak in public be the best you can be.
  • And never start you story with, “I’m not a very good public speaker”. You’ve lost your audience before you continue.
  • Planking. . .You are not a board. Don’t be too stiff. Loosen up.
  • Be professional but be different. Find the emotional connection with your audience.

Planking. . .Don’t do it unless you are a professional

Time for you to tell us your story.

It’s your turn. Tell us an amazing story about you, your brand, solution or product. I will then help share your story with our followers (as long is rated for all audiences. 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

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Boo! Yes Halloween is near and lots of creepy crawlies will be appearing in the shadows. Fear is everywhere. Never knowing what to expect is the mantra! But what else is out there that can be equally as scary for some people? I’m not talking about all the costumes and haunted houses. The fact is that many people are definitely fearful of the unknown when it comes to social media.

Remember the 1979 thriller, “When a Stranger Calls”

The babysitter says, “Please can’t you help me, I’m all alone here!” Unfortunately a lot of people feel that way when they start thinking about social media. Social and alone? Something is definitely wrong here. Case in point: I’ve had people show me their Twitter pages and they are completely locked down so no one can see their tweets. Why are their pages locked down? Most often, they tell me they are afraid to say anything to their audience, for FEAR of doing it wrong. I can also apply the same mentality/types of statements to other forms of social media they are using.

The common theme is…THE FEAR OF THE UNKNOWN!!!

Good News! The fear of social media can be completely eliminated or diminished significantly, with a solid education. While you can find social media tips on the web and you can ask others who use social media for advice, you and your company will benefit in the long run by using social media experts.

I will speak as to how we work with our clients. Each one or our client’s is unique and so are the people that work there. Everyone’s knowledge is at a different level. We get to know everyone and their business and then we spend time determining the best fit for their individual social media program. The plan they need is not a “one-size fits all” extracted from internet tips. We know each one of them cares about their business and want to show it off proudly to the world. Make education a priority and your first goal. It will save you time, money and lead to a strong and successful social media presence.

Keep in mind that not all social media solutions make sense for your business. So don’t be tricked into something that won’t work or doesn’t make sense. Treat yourself to learning more about social media. A word to the wise to be leary of any “social media expert” that doesn’t ask you a lot of questions in order to get to know you and your business. Be advised that setting up your Facebook Fan page or Twitter account does not make someone an expert.

Remember the lesson at the very end of the movie “The Good The Bad and The Ugly”? Patience is something that will pay dividends. So be patient. Don’t feel like you have to jump in with both feet or learn everything in a day. Start slow, don’t rush things and keep learning.

Spoiler alert…this is the finale for the movie

What are some of the Good the Bad and the Ugly lessons you have learned about social media so far?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When we want to learn more about anything these days the first place most of us go is to the web. We quickly go to Google, Bing, Yahoo or other search engines and…BAM! You have the answer. I am often asked by our clients, “what is the best way to learn more about social media, especially how it relates to my business?” That’s easy, I say. “Go to your local library, open up the Card Catalog, use the Dewey Decimal System and…” No…not really. Although the local library may be a nice place to visit, very few people today would suggest that action for learning about social media! I definitely do not make my first recommendation to check out books at the library to get you started with your social media education.

Meet Melvil Dewey, inventor of the Dewey Decimal System. Would he be using social media if he were alive today?

What I do recommend is for you to seek out the experts in the field of social media. Do not seek out the people that immediately try to sell you something the first time you talk (or even the second time you talk). I have often seen and heard about consultants that are quick to jump in and make immediate recommendations without first getting to know you, your business, or your customers. Are they asking you questions about your current strategies for advertising/marketing/sales/social media? Are they asking what “success” really means for you? If they’re not, you may need to re-evaluate who that “expert” really is.

Like most topics these days you can find a tremendous amount of information on the web. Like most people you probably only have limited time to learn all there is to know about every topic. In meeting with my clients I hear a mix of comments like, “I don’t have time to learn this. Or Once I do learn then this, I don’t understand how this all works! Or I am afraid to make a mistake”…and the list goes on. Educating and removing the taboo is certainly what I preach as a logical and a great starting point. This allows you to make sure that you at least understand the basics and are able to make better decisions when future recommendations from consultants come your way.

I will also let you know that because of the constantly changing world of technology, improvements and ideas, one can spend many hours doing research just to stay current. Like many industries the experts follow the experts. One of the overall themes of social media is contributing something of value, helping and sharing this information with others in the hope that the world will be a better place. My term for this is, “ÜberBluerÜbercool”!

I always appreciate my followers on twitter. I do my best to bring value and increase their knowledge to those following me personally @ejhultman and those following me professionally @UberBluer (Twitter page for WWW.UberBlueDM.com). In addition to the time I spend educating our clients I provide them with many suggestions about how to continue learning. One example for a suggested resource is Mashable. The company was started by Pete Cashmore, and represents an excellent resource. There are additional categories to choose from that are on the site.

Once you get started learning, your hunger for knowledge will grow rapidly and will seem to be unquenchable. Be careful who you ask and if they say, “Hey, I know of this tree that provides all the knowledge you need, really! Eat the fruit…it will change your life forever!” Well…you know how that story turned out.

Are Ü overwhelmed with the feeling that you need to increase your knowledge about social media but don’t know how to get started?

About the Author: Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC , specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Almost daily I search groups on LinkedIn. I have also joined many based on how they relate to my business interests and personal interests. I must admit that there are only a few of the many that I pay attention to in any capacity. So why do we all join these groups? Truly what is the point of the group if you aren’t going to contribute to the discussion, participate in events, and actively let others know of the value of the group and so on.  Is this a popularity contest just like how many contacts you can show others in the 500+ category or how many friends you have on Facebook?

I would suggest an alternative to quantity….how about quality? Sure you look good if you have a bunch of groups, contacts and friends…but at the end of the day if you aren’t making a contribution to society (community) what is the point?

I digress, if you have started a group on LinkedIn I’m sure that you would like to have as many real people (I say real people and not those that are simply spamming the group) as possible. It is exciting to see the numbers grow, not to mention the value the group has for members with more contributors.  So join and contribute. Be one of those people that everyone knows is contributing for the benefit others. As I tell the members of the groups I have started (at our monthly events), “if you have joined this group to see what others can do for you I suggest you reverse your thinking”. What can you do for others? Sort of like what that guy John F. Kennedy said, “Ask not what your country can do for you – ask what you can do for your country”. Now I am paraphrasing here but what if he had said, “Ask not what your LinkedIn Group can do for you – ask what you can do for your LinkedIn Group”.  Would he still be alive today? I’m not saying it was a conspiracy or anything….hmmm…never mind

What positive outcomes can you share based on your experience as someone who contributes vs. observes?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.