Posts Tagged ‘Customer Service’

The School of ContentRaise your hand if you have attended a class or presentation on Branding or Social Media in the last four plus years. Okay, put your hands down. Put your hands up if you have attended more than one of these. Okay, put your hands down. Do you ever have that feeling of Déjà vu? I have and I was tired of going to what seemed like the same presentations over and over. I truly feel some of these presentations are giving the social media community a bad name which is the reason Dan Gershenson and I created The School of Content. If you prefer to keep going to the same classes and presentations that I mention above you are welcome to stop reading. If you want to learn more about how we create a unique experience for individuals and groups read on. . .[disclaimer: yes we would love for you to consider engaging our services]

How many create a unique teaching program literally made for your team?

Meet a more efficient way to learn.

Most speeches on content marketing and social media are canned into the same recycled PowerPoint over and over again. That approach treats your company like every one before it. It assumes you have the same questions about new media concepts. It doesn’t give you a great opportunity to interact. That doesn’t sound too fresh, does it?

So at The School of Content, we don’t deliver non-stop PowerPoint slides. Using the subject matter as a foundation, we launch the kind of engaging, 2-way, interactive workshop that gets your people literally talking. We shift gears in the moment. We address questions on the fly. We challenge but with a purpose around what your people need to know right now. And that kind of approach creates better opportunities for learning about content marketing and building a brand.

That’s time and money better well spent. Let us show you how fresh of an experience The School of Content can be.

Who It Works For

Our workshops are best experienced by individuals and small groups of no more than 20 people at a time. Why? We want as much interaction within the room in a 2-hour or 4-hour span as possible.

Some of these individuals and small groups include:

  • C-level executives and partners.
  • Entrepreneurs.
  • Sales teams.
  • Human Resources people.
  • Customer Service people.
  • Industries from Manufacturing to Professional Services to Restaurants.

They’ve said things like:

“I’ve been in the business world for 20+ years but this new stuff related to blogging and online media I’m having trouble with.”

“How do you come up with new things to talk about for a blog?”

 “I’m trying to figure out how someone like me in an industry like ours can use social media to build greater awareness.”

“How do I know this is working if I do it?”

 “I think we have a story to tell to a specific target audience. But I don’t always know where that audience is online and what they’re saying about us.”

 “How do you get more leads from social media and content generation?”

 “Our team is on some social media channels. But I don’t think they’re doing as much as they could in certain places like LinkedIn – and that’s from a lack of understanding.”


Customized, interactive workshops built for challenges you’re facing now.

Whether you want to choose a class ala carte that fits your needs or want our help to select a series of classes that are just right for your business’ goals, The School of Content is built to create a customized, highly interactive workshop around the real challenges of the online world you’re facing right now.

Any of these sound familiar? Then one session around questions like these can be profoundly useful. We are ready and eager to work with you individually or as a small group.


Dan Gershenson pic

Erik HultmanWhether conducting workshops for The School of Content individually or often as a team, Dan Gershenson and Erik Hultman are dynamic instructors who complement each other well to keep the subject matter entertaining but also keep you or your team engaged. Their deep experience enables them to comfortably speak to a wide range of subjects and field questions “on the fly” to encourage audience participation – which certainly helps learning as well.

We look forward to speaking with you. To learn more give me a call at 847.971.8884.

About “E”

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

As founder of a company which helps individuals, businesses and brands to be aware of their customer’s opinions and feelings, I want to share with you a recent and very pleasant customer service experience of my own, with Samsung. Let me provide a clear picture for you…so to speak.

Three years ago I bought a 40” Samsung LCD HDTV. Two weeks ago, after a few weeks of serious technical issues the TV became ill and died. No longer covered under the original or extended warranties, I called the business that sold me the TV to see what might be required to fix it. I was told the parts and labor would cost more than a new TV. So on Tuesday I was going to take it to the “first Tuesday of the month” electronics recycling drop-off station (now Illinois law) and say my goodbyes. But my wife said, “Why aren’t you calling Samsung to see what they will do? T.V.’s used to last 20 years. Today’s T.V’s are totally technologically advanced and should last a lot longer than 3 years.” She was right.

Now I must clarify, I am not one to abuse the system of targeting brands and complaining until I get something for free. Quite the contrary, I am very careful in this area given what we do for our clients. But this time I decided that I would take the most effective route. I tweeted the following, this morning:

“Making products to last not just make money @SamsungSupport? I now have a 3yr old 40″ Flatpanel Paperweight. Please DM me. We need to talk.”

I believe there is a right way and wrong way to get results. Yelling is not one of them when contacting a company. I was purposely not over the top on my tweet with negativity. I also believe humor is funny. I also immediately gave them the ability to respond to me directly and offline. Within 10 minutes I heard from Sabrina at Samsung Support. She quickly assessed the scenario and sent me a seriously sweet tweet. Samsung recognized the problem and would help fix my ailing TV. Well done Sabrina and Samsung!

A Picture of the TV Without a Picture

As of the writing of this post I have already received instructions on how the repairs will take place.

I am a huge fan of awesome customer service and I have written about this topic before. I am of the opinion that a brand without great customer service might as well pack it in today. A brand that doesn’t know how to respond, how to assess customer’s needs, how to keep customers happy and how to be on top of what’s happening will quickly find out the hard way that some other brand is willing to take the lead.

So once again well done Samsung! I must admit that I had very low expectations for success in fixing this TV. I have a different view now…or at least I will have a different view, after the picture comes back in a few days.

What Brands do you know that offer the best customer service?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.