Posts Tagged ‘Dan Gershenson’

uberbluerYou know the feeling. The feeling you get when something is working well. The feeling you get when people are actually singing your praises. Feeling like a celebrity.  Yes, being recognized by a fan while walking down the street or while you order your coffee in a cafe. They look up and say, “Hey man, I saw you on. . .” Now they may have seen you on television, a billboard, magazine, Google Hangout or somewhere else. But they saw you. And they let you know it.

For me it’s a result of “The Weekly Buzz”. Keep in mind this doesn’t happen to me every day. But it is happening more and more.  The Weekly Buzz is our way of offering free advice, information and some humor. Yes, the humor is free too. Don’t judge.

We  do our best to create episodes that speak to our audience. It is nice to have fans on the street give you an “attaboy” but the true payoff is when we know our advice is helping our viewers learn something new and then they use it for their businesses. If the episode or topic resonates with them enough to share it with their friends or they call us that is certainly an added bonus.

Before you give us a call watch our most recent episode.  Dan Gershenson and I talk about native advertising, truth in advertising, deceptive advertising, LinkedIn for Education, negative vs. positive posts and more.

 

What is your Weekly Buzz? Do you have one? Do you need one?

Thanks for watching and please subscribe, share and call us. We would love to talk to you.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

During our Wednesday Buzz [Last Monday this week due to the holiday] Dan Gershenson and  I talked about few apps, websites and places to find the best deals. I am always a fan of saving as much money as possible. True, the money I save is often quickly spent elsewhere. But why pay full price if you don’t have to spend the money.

If you have any favorites that you like to use to save money share them here or comment on our channel.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com . Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Dan Gershenson, Brand Strategist, ÜberBlue Digital Media talks about meeting with your client after they ask for you to, “tell us what you don’t like about our brand”, “what are we doing wrong” and also discuss their “weaknesses”. Dan says, “it’s like telling them that their baby is ugly”.

If you don’t tell them the truth you are doing them a disservice. Hopefully they will listen. But if they don’t even after you share what their vendors, clients, distributors and others are saying that is up to them. At that point the baby also has ugly parents.

Watch and listen as Dan describes it best. . . 

 

Remember this Seinfeld episode? 

 

Have you ever told a client they have an ugly baby?

 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

 

 

Dan Gershenson and I were asked recently to teach a college class virtually, using Google Hangout. The class, “Communication for the Web” class is led by our colleague and Creative Director, Mark Peterson at Grand View University.  The topic for our class was “Getting Started with LinkedIn”. The group of students included freshmen, sophomores, juniors and seniors. We spent approximately one hour working with the students.  Some were new to LinkedIn and just getting started while others had already established their profiles. We touched on the key points, important truths and the rules that apply when using the “professional” platform.

The dramatic difference in the way that today’s social platform tools are being used for ultimately getting a job for students vs. the tools which were in use merely ten years ago are like day vs. night. True, social media was just beginning then & was met with a great deal of skepticism but these students have everything they need at their fingertips to demonstrate their abilities online.  The question is will they use the tools which are available to them today? Are they being encouraged by their professors and counselors to use the tools? The most important point we communicated to the class is that they need to start using the tools immediately.

We consistently ask our clients the same question. The opportunity and platforms are ready and waiting to be harnessed, utilized and exploited. The question is, will they use today’s tools to advance them or their company’s into the present day social climate? It’s not too late to start.  

Many students have the same feeling we had when we were in school. They have feelings of invincibility and want to take on the world to make it a better place, achieving greatness. They can do it and hopefully they will achieve their goals. We all have that ability no matter where we are in our lives. The question still remains. . .will we take advantage of the opportunity?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Some people think that members of a Polar Bear Club are among the bravest people in the world on a frigid, sub-zero January 1st morning. Yet others think this group of people is absolutely crazy to submit their bodies to such extremely cold temperatures!  Metaphorically speaking, countless people were ready to jump into the social media waters with both feet first, just a few years ago. And they did.  At the same time of course, others had severe reservations, one might say “cold feet” about braving the waters, never quite comfortable enough to take the plunge.

Where are you today with your social media strategy? Are you swimming in the frigid waters on January 1st, sitting this one out or getting ready to take the plunge?

In keeping with the theme of this post whether you are swimming in the shallow or the deep end you may want to consider a social media “swimming lesson”. I see a lot of frustrated people out there wondering why they originally took the plunge into the social media waters in the first place.  You might even be thinking that social media doesn’t need to be part of your overall brand strategy.  If this is your strategic position you may want to reconsider and ask yourself why you have arrived at this conclusion.

How would you complete the following sentence? Our social media strategy is working because. . .

  • we have ALWAYS done it this way.
  • that’s what our competitors are doing.
  • we are spending a lot of money.
  • I don’t really understand it so it must be working.

If you feel like you are drowning in a sea of social media despair now is the time to take a hard look at your strategy, tactics, resources and goals. The starting gun has already fired and others are in the pool ahead of you. You don’t have to be left standing on the starting block. Before you know it, 2013 will be down the lane and the race will be over.  You can sink or swim or simply sit this one out. The choice is yours. If you make the right choices you may become the greatest social media swimmer in the world.

And now an inspirational video. . .

 

If you are looking for another great post (Yes, I am biased but you will enjoy this one) as you think about your resolutions this year,   I encourage you to look at “Resolve That Nobody Steals Your Time” by our Brand Strategist, Dan Gershenson.  In addition to some amazingly relevant tips about your professional time Dan notes, “This year, I’m going to protect my professional time like nobody’s business.” Read on to see why we all need to do this if we intend to be successful this year!

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.