Posts Tagged ‘Digital Media’

uberbluerYou know the feeling. The feeling you get when something is working well. The feeling you get when people are actually singing your praises. Feeling like a celebrity.  Yes, being recognized by a fan while walking down the street or while you order your coffee in a cafe. They look up and say, “Hey man, I saw you on. . .” Now they may have seen you on television, a billboard, magazine, Google Hangout or somewhere else. But they saw you. And they let you know it.

For me it’s a result of “The Weekly Buzz”. Keep in mind this doesn’t happen to me every day. But it is happening more and more.  The Weekly Buzz is our way of offering free advice, information and some humor. Yes, the humor is free too. Don’t judge.

We  do our best to create episodes that speak to our audience. It is nice to have fans on the street give you an “attaboy” but the true payoff is when we know our advice is helping our viewers learn something new and then they use it for their businesses. If the episode or topic resonates with them enough to share it with their friends or they call us that is certainly an added bonus.

Before you give us a call watch our most recent episode.  Dan Gershenson and I talk about native advertising, truth in advertising, deceptive advertising, LinkedIn for Education, negative vs. positive posts and more.

 

What is your Weekly Buzz? Do you have one? Do you need one?

Thanks for watching and please subscribe, share and call us. We would love to talk to you.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

UB blog Help wantedA blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.

The alternative choices. . .

Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.

But who?

A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.

Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.  

Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field.  I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.  

Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject.  I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.

One more benefit. . .

When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.

Help wanted!

If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.  

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

I consistently remind people to personalize invites they send to others when they invite them to connect on LinkedIn and to not rely on the default invite.  A personalized note reminds the individual you’re connecting with, where they may have met you and how you may know each other.

But times have changed. . .

The mobile LinkedIn app has me rethinking how I will advise people to connect. Why? There is now a distinct difference when sending an invite from the mobile app vs. the computer. You are not given the option to personalize your request when sending an invite to connect using the mobile app.  As a result the person on the other end simply receives the one liner default invite.

A missed opportunity. . .

I know several people who will not connect with someone without receiving a personalized invite. If you are the person on the receiving end of the standard/default one-liner invites, you will now need to think twice before dismissing them.  I recommend first, taking a few minutes to look at the profile of the people trying to connect to see how you might know them before trashing the invite. If you simply dismiss the invite you are potentially dismissing a valuable opportunity.

How to avoid being dismissed. . .

You yourself of course run the risk of being dismissed if the person you are sending an invite to subscribes to the “I don’t connect with anyone who sends me a default invite” mentality.   If you place a high value on a prospective connection, wait until you can send the invite from your pc or laptop. This way you can include the personalized details and chances are in your favor that you won’t be dismissed.

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

LOGO_onWhite_noTagMany of us might make the mistake and assume that our friends, family and connections know exactly what we do for a living. But how often have you heard someone say, “I didn’t know you do that!” You think to yourself, “How didn’t they know? I’ve told them more than once.” Without sounding like an annoying sales person, a friendly reminder will put you front of mind when they hear of a potential opportunity for you/your business. So here is my “friendly reminder” about what we do at ÜberBlue. Thank you for keeping us front of mind.

  • Brand Audit
  • Social Media Audit
  • Brand Strategy
  • Social Media Strategy/Plan
  • Social Media Personal Assistant
  • Blogging/Content
  • Website Content
  • Website Creation and Development
  • Landing Pages Programming & Development
  • Press Releases
  • eNewsletters
  • eMail Marketing
  • Video scripts
  • Video Production
  • Music Production/Original Music
  • PPC, Adwords, Remarketing Campaign Consulting
  • Email HTML
  • Speaking Engagements
  • Social Media/Digital Media Training and Development Sessions
  • Recruitment Audits
  • Graphic Design/Logos
  • Animation

Be sure to let people know what you do. With so many ways to spread the word you have no excuse. Choose now to remind people people so they will remember you.

When is the last time you heard, “I didn’t know you do that”?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

North Shore Entrepreneurial Network Mega Bash December 11 2012 006I am taking a quick survey to see how you are connecting with your clients this holiday season. In the past, holiday cards and gifts were sent (gifts for your better clients). Some companies had elaborate holiday parties that clients were invited to attend. The economy, traditions, and dare I say return on investment are all determining factors in what companies are deciding to do this year.  Many companies have decided to put a hold on the traditions for both employees and clients alike.

So how are you and/or your company addressing the holiday dilemma? Are you going with the same tradition, new tradition or no tradition of giving, in this digital age?

Remember, sometimes the decision to stick with tradition is a good idea. Let’s not forgetClark Griswold how Clark Griswold felt that one special Christmas expecting the holiday bonus and getting the “Jelly of the Month Club” instead.

A Happy and Healthy Holiday Season to ALL! And yes, you can consider this your very special holiday greeting from me.

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

“Social Media” has been around for a number of years. Over the last few years most people are becoming more comfortable with the actual words “Social Media” and using them in conversations. It wasn’t that long ago when I was asked, “what do you do for a living?” After giving an explanation and including “Social Media” in the conversation there was a pause and then the comment, “So you’re a dating service?”

I hadn’t actually thought of my work as a dating service. But in a manner of speaking she actually had a point. After all, Social Media does have the “social” aspect similar to that which is the primary goal of a dating service. The emphasis is on the intention of finding and impressing someone in hopes that they will want to see you again. And if all goes well it can mean a whole new life together; a relationship is forged. The analogy of communication in a person-to-person relationship vs. that of a brand/customer Social Media relationship is as follows. In both cases, a variety of “media” is being used that keeps a couple in touch with their feelings for one another. When things go wrong, they can either be resolved quickly or they can get dragged into the channels of “media” or “friends.” The responses will either be supportive of one side or the other and they will either rally in a positive manner or they will lambast with unkind words. How to win the person (or customer) back becomes the goal. Such is the similarity between a personal relationship and a Brand/Customer Social Media relationship.

If you followed the relationship cycle above, I commend you. This is just one way to look at social media.

With that in mind I ask you, “What is your definition of Social Media?”

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.


Last week I posed the question to a social media colleague of mine, “Do you ever have posting anxiety?” Keep in mind that this is a question from one social media person to another, but could be asked of anyone participating in the perpetual posting pandemonium. He paused for a moment and then answered, “Yes…I do have posting anxiety.” A social media professional that suffers from posting anxiety? So what creates this anxiety for social media professionals, business owners and brands alike?

I believe it’s the constant feeling that you must deliver something “over the top”. A feeling that each individual post must be earth shattering and life changing for the fan, follower and newcomer. And to add a little additional stress you feel you must post because everyone else says you should always be posting. There may be truth to this statement but posting for postings sake is never a good strategy.

Whether you are an individual or a business owner, you may be feeling this way. Before you get completely stressed out, you should first work through the exercise of answering the “why” questions. In other words ask “why” at the end of every statement that starts with “I (We) need to post [fill in the blank] because…”. If the answer to why doesn’t make sense then don’t post it. If it does makes sense post it. Simple enough exercise, don’t you think? You would be surprised how many people forget this simple exercise.

Remember this represents a simple process not a strategy. Always ask “why” in posting and in life. Feeling better? Now how are you feeling about the Posting Anxiety stress of not maintaining your social media presence? Lie down on the couch, close your eyes and tell us here. You are among friends.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

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