Posts Tagged ‘educating’


Last week I posed the question to a social media colleague of mine, “Do you ever have posting anxiety?” Keep in mind that this is a question from one social media person to another, but could be asked of anyone participating in the perpetual posting pandemonium. He paused for a moment and then answered, “Yes…I do have posting anxiety.” A social media professional that suffers from posting anxiety? So what creates this anxiety for social media professionals, business owners and brands alike?

I believe it’s the constant feeling that you must deliver something “over the top”. A feeling that each individual post must be earth shattering and life changing for the fan, follower and newcomer. And to add a little additional stress you feel you must post because everyone else says you should always be posting. There may be truth to this statement but posting for postings sake is never a good strategy.

Whether you are an individual or a business owner, you may be feeling this way. Before you get completely stressed out, you should first work through the exercise of answering the “why” questions. In other words ask “why” at the end of every statement that starts with “I (We) need to post [fill in the blank] because…”. If the answer to why doesn’t make sense then don’t post it. If it does makes sense post it. Simple enough exercise, don’t you think? You would be surprised how many people forget this simple exercise.

Remember this represents a simple process not a strategy. Always ask “why” in posting and in life. Feeling better? Now how are you feeling about the Posting Anxiety stress of not maintaining your social media presence? Lie down on the couch, close your eyes and tell us here. You are among friends.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

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Last week was a big week for Facebook at the F8 Developers Conference. For those who don’t know what the conference is all about, “F8 is for developers, entrepreneurs and innovators who are creating a more social web.” Lots of changes are on the way for Facebook. You may have already noticed a few of them already. Although I heard many mumblings and grumblings expressed last week about the initial changes to Facebook, I can honestly say that I am extremely impressed with what they are planning.

Mark Zuckerberg has made no secret that he wants Facebook to be “THE” destination on the web. A destination that has something for everyone, where each user has the freedom to express his/her own personalityin a variety of ways. Whether you are the type of person who only uses Facebook to only view friend’s photos or you’re the type who wants to fully immerse yourself in the apps, games, music and the complete user experience, Facebook wants you.

If you missed the Keynote address at F8 and want to learn more click here: F8 Keynote . Although it does require 1 hr and 42 minutes you can see the new features in action and learn more about what’s being planned for the future of Facebook.

A quick note to those of you who have expressed displeasure with the new changes. If you are hoping Facebook will return to the old format, that’s probably not happening. Facebook has invested a lot of time, money and resources in developing the new look, feel and functionality of the platform. They also have many partners that have a lot riding on the success of the new Facebook. You can also count on Facebook continuing to evolve in the days, weeks, months and years to come.

How will you take advantage of the new changes on Facebook?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

You are very popular. You have 500 plus LinkedIn connections, 1,000 plus Facebook friends, 10,000 followers on Twitter. These are very impressive numbers to your friends, colleagues, followers and clients. But who cares how impressive they are to others if they don’t bring value to you.

Much like we clean our houses and sort through all of the worldly possessions, we must regularly review, sort and clean up our LinkedIn, Facebook and Twitter connections. How often do you go through your connections and actually connect with contacts that make sense for your business? When was the last time you went through all of your connections to see if any of them recently changed jobs or added any other major updates?

In a recent call with my friend, Bob Lambert, SAMURAI BUSINESS GROUP LLC®, Turning sales mastery into a competitive advantage™, we talked about the importance of monitoring and keeping your LinkedIn connections up to date. We talked about how this should be a regular practice for everyone. By doing this you will keep in touch with your most important business connections. You will also be able to make sure you have a realistic number of connections that you can stay in touch with over the next twelve months.


A key factor for your success & the success of your business is the ability to connect with people. Even a great communicator can’t realistically stay in touch with thousands of people. Let me address that I am not talking about your many followers that find you funny, intriguing, witty, good looking and someone they follow for great advice. I am talking about the ultimate goal of connecting in person or on the phone in a conversation; connections that have a solid chance in creating business for you. If you are NOT making that connection with your connections, that is a potential problem for your business.

My challenge to you is for you to start the process of reconnecting, cleaning house (your contacts) and getting together with those the people that can help make you successful.

Important note: Make sure you are returning the favor. While you review your connections make sure you are thinking about how those connections can help other people you know.

What is your favorite social media tool for staying connected with your business contacts? What percentage of those contacts have resulted in sales from that tool?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Rerun from Good Times


We all watch reruns whether it’s a classic T.V. show, a movie or some other favorite. But what about a social media rerun? Whether you spend several hours creating your content or you spend just a few minutes, more than likely you’d like to make sure everyone has the chance to see it.

When it comes to your blog I suggest taking time to share it more than once with your friends, fans and followers. Revisit your blog posts and see which ones you feel are worth sharing again. Once you pick them, you can share them again via your blog, Facebook, LinkedIn, Twitter and so on. Remember to re-post the blog where it makes sense. You can also share your posts again via email marketing.

Encourage your readers to subscribe to your blog. Ask them to please share your blog with others. Suggest they look back at older blogs they may find valuable. Thank them for their ongoing support. By the way, thank you for doing all the things listed above for this blog! I truly appreciate your support!

Below I have listed a few of our blogs that you may have missed . . .
Social Media Beyond The Screen . . . How to really be social!

How Many Social Media Faces Do You Have?

Consider Your Hand. . .Can you grow an extra finger for social media?

Do you have any other favorites on our blog or other blogs that you would like to recommend? Share them here.

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When learning about or using social media would you consider yourself to be a leader? Or would you say you’re a follower? Perhaps you’re both. As it turns out it’s fine to be both in social media. Finding, following and being followed by the experts, has never been easier.

I will speak specifically about how the social media community works. We share information. We promote others. We learn from each other. Being a contributor to making social media better is key. Everyone wants to learn how to do it. After all, learning from others is what we were taught in school, wasn’t it? It’s known that in many industries the sharing of information is frowned upon. It’s different in Social Media. To clarify, you definitely want to be sure you are following the right people. And beware of the snake-oil salesman that will say all the right words and put spin on everything.

Professionals in social media know that our business isn’t going to suffer because we recommend who to follow. The social media industry is about being honest, bringing value, spreading the word, educating and helping others. The social media community is just that…a community. A sharing community. Don’t be afraid to share about someone else in the social media community.

If you have time and want to learn more you can follow a few of my favorites. The reason I like to follow these people (sites) is that they bring together a larger community of social media experts. Here are a few to get started. Click on the logos below. Once there you will find a find a lot more quality people to follow.

Who do you like to follow in Social Media?


As always thank you for spreading the word and subscribing to the blog.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.


So Google Plus is out there now to a select few. For those that haven’t heard about Google Plus you can check it out here: GOOGLE PLUS. You can also get in the queue to “Join the Project” (click it in the upper right hand side of your screen).

Some are suggesting that Google could give Facebook a run for their money. Time will tell but initially, dare I say that is a pretty big wall to climb? There are some cool features that could conceivably give other potential “competitors” in specific spaces some challenges. Skype for example may be challenged with the Hangout feature which allows up to ten people to join in “face-to-face-to-face-etc.” video chat. Should Microsoft be concerned with their new purchase?

I’m interested in the small business applications for connecting with clients, team members, vendors and others. At the time of this post I am unsure whether or not a user will be able to screen share. If so then companies like WebEx might be a potential target for Google Plus. If you have information about this type of functionality let me know.

So are you currently one of the chosen few that has been given access to Google Plus?

If so, will you use it?

Or are you waiting for the chance to use it?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Have you ever seen the Seinfeld episode about George Costanza’s morbidly obese wallet? Watch this brief clip from the show so you see where I am going with this.

I must admit that I carry a mildly morbidly obese wallet. It is what it is. But I don’t walk around carrying a satchel or a “murse” (man purse) as some men I’ve seen. Although I could definitely use the extra space. Similarly, there are women who bring it all and walk around carrying what I like to call “suitcase purses” more like luggage, less like a purse. But seriously, I ask you all: do we really need all that stuff? George Carlin had a great bit on Stuff. Look it up if you have a few minutes.

So with wallets and stuff in mind what are your thoughts on the introduction of Google Wallet? Google (www.Google.com/wallet) describes their new APP (Android)this way, “Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.”


Could this be the death of the “George Costanza’s Morbidly Obese Wallet? What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

With so many people unemployed, so many people underemployed, so many people unhappy at their current job and so much advice on how to get hired…what are you doing about it?

I used to use the word “So” a lot. The word “so” is often used in conjunction with wanting to know more, hoping to dig deeper and also in the sense of “who cares”. In this blog I am using “so” to dig deeper and learn more from you about how you or people you know are using social media to find a job. If you are the one looking for a job you know all too well that it can be tough out there to even get a rejection letter much less an interview. So your answers here, will help others out there. In turn feel free to post what you are looking for and we will do our best to share your information.

If you are just starting to use social media you may not be aware that many corporations are using it to find the very best candidates. A friend of mine, Allison Kruse, @WAGSRECRUITER is a Talent Sourcer at Walgreens. Twitter is one of the ways she is getting the word out to find potential job candidates. Walgreens and many corporations are turning to Twitter, LinkedIn, Facebook and other avenues to find talented people.

Even before social media, you had to do everything possible to set yourself apart from the competition. You are very much a brand just like the company to which you may be applying. In this economy, the use of social media tools can certainly work in your favor to get you in the door. It can often get you “in the know” about who the key contact or hiring manager might be. “Walls” are sometimes put up if a company uses a service like Monster or CareerBuilder, allowing the hiring managers and departments to remain anonymous. But knowing how to use the tools available in social media can often break down those barriers.

A few quick tips. Make sure your LinkedIn profile is up to date, without spelling or grammatical errors and make sure it is complete. If you don’t know what this tip means check out www.LinkedIn.com . Sign up for an account. And know that it is one of the first places a potential employer looks. LinkedIn is also a great place to look for jobs. I have many friends that have been successful at finding jobs via LinkedIn. Remember if you are using social media in any capacity, future employers could possibly be scrutinizing over your behavior. Your pictures, posts and overall demeanor on these sites could mean the difference between getting hired or fired even before you get the job. Use the security and privacy features available and if you are serious about finding a job remove any controversial pictures first…among other things.

SO…back to the original question. . .Are you using social media to find a new job? What have you found to be the best ways to search and get noticed? What companies have you found are best at using social media when it comes to finding the most qualified people? Did you recently find a job using social media? Share your successes with us here!

Have a suggestion or suggestion for future blogs? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! And visit Do it NOW! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

When was the last time you had to say, “I’m Sorry”? Remember that a sincere apology can speak volumes about you, your business, product and solutions. If you need to apologize don’t delay and do what’s right!

What examples do you have of apologies that received great responses for the individual or brand?

Maybe Brenda Lee said it best…Yes, this was a long time ago…but the words still ring true today.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.