Posts Tagged ‘Entrepreneurial’

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

You are a successful entrepreneur and leader, one who has made the right choices and made equally as many mistakes along the way. You now know all the right things to do when starting a business. If this sounds like you then I have a request. As entrepreneurs we need to take an active interest in making sure all entrepreneurs and small business owners are successful. Simply put, entrepreneurs are the future of this country and are the key to our survival in the future. YOU can ensure this success not only for yourself but for someone else who is getting ready to launch down the path that you have already traveled.

The United States of America needs as many successful small businesses as possible. And we all need to make sure that happens-soon!

Ah the excitement of a vision when it becomes a reality: starting your own business. You know exactly what you want to do to make your dream a reality, starting on a shoestring budget and a dream. Yes a dream and then one thing becomes a glaring reality. A moment when most entrepreneurs realize, Hey, wait a minute! You mean I have to do all of those other things that come with running a business like accounting, management, hiring, IT, and so much more. All of a sudden the dream gets a bit cloudy and panic sets in.

Yes you were there once or maybe you are just getting started as an entrepreneur after a long career at one of those BIG companies that promised to take care of you for the rest of your life.

For those of you who are in a position to help the new entrepreneurs I ask that you seek them out. Hopefully someone did the same for you. And if you are the new entrepreneur then actively seek out those people who you know have already been there. Ask them nicely if they can help you. One thing that keeps a lot of entrepreneurs from being successful is PRIDE. It’s okay to not have all the answers. It’s okay to be the dumb one in the room. But when you ask for help be sure you listen and take great notes. It will save you a lot of time, money and frustration.

What great advice did someone give you when you were starting out?

A few good books I like to recommend for the entrepreneur are listed below. Most of them are quick reads but have great tips and examples.




There are plenty more that I’m sure are as good. Let me know what they are and I will put them on my list.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If your parents were like mine I learned many of my manners from them. We were taught to say “Thank You”. There are a variety of situations where this phrase applies. Often these days, it’s something that many people overlook in business.

Our lesson for today is something to carry with you into the future. Say “Thank You” as often as possible.

In many situations saying the words “thank you” are certainly enough. The words themselves carry a lot of weight when you say them with sincerity. I’ve listed a few examples below and suggestions you can use both personally and in your business to “go that extra mile” when saying thank you.

• When someone mentions you through their use of social media (LinkedIn, Twitter, Facebook, YouTube, etc) thank them in a response publicly.
• When someone sends you a great connection make sure you use your social media platforms to show your gratitude.

How about sending someone a nice memento or gift? It doesn’t have to be extravagant, it’s a small gift or nice gesture. A Starbucks gift card, iTunes gift card or something else they can enjoy. I’m truly surprised when this happens to me. As a recent example of this I mention my friend and fellow networker, Ken Kurtz, Sunbelt Business Advisors, who recently sent along a thank you to me in the form of a gift certificate. I must say that I was not expecting to receive a gift from Ken. But I will always remember the kind gesture.

Which brings me to my next point. Do something for someone when they least expect it. I will call this the unsolicited, unexpected, gesture of kindness. Think of the contacts you have that do business with you, say kind things about you, are always there for you and are some of your best allies. They don’t expect anything in return and all of a sudden, out of the blue they get this super cool gift from you. A little something that says…”Hey! I’m thankful to have you as a great person in my life”.

My last example doesn’t really cost anything but can pay big dividends for you. I credit this example to my friend JD Gershbein, Owlish Communications, that I recently saw present at the Business Event. One of JD’s suggestions was simple but brilliant. Go into your contacts, select one who you think is deserving and write them a recommendation. Especially write a recommendation that they haven’t asked for in advance. You can already feel how powerful this is can’t you? People will talk about you. You are the giver. You are someone that they can feel comfortable recommending because you are helping others and doing things for others.

The final point I want to make here is actually one of the best recommendations/best advice I have for you. Do for others without expecting anything in return from them. The previous examples should be done in the spirit in which they are truly created. If you only give with the expectation that you want something in return then I would ask you to reconsider your motivation. The truth of the matter is that you may do something for someone and never get anything in return. You might not even get a “thank you”. But I promise you this…If you give without expectation of getting anything in return…you will receive more than you can possibly imagine.

You see…Even celebrities like Taylor Swift get excited when they get something they weren’t expecting…

What ways have you found to be effective ways to say thank you to your business connections and clients?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

With so many people unemployed, so many people underemployed, so many people unhappy at their current job and so much advice on how to get hired…what are you doing about it?

I used to use the word “So” a lot. The word “so” is often used in conjunction with wanting to know more, hoping to dig deeper and also in the sense of “who cares”. In this blog I am using “so” to dig deeper and learn more from you about how you or people you know are using social media to find a job. If you are the one looking for a job you know all too well that it can be tough out there to even get a rejection letter much less an interview. So your answers here, will help others out there. In turn feel free to post what you are looking for and we will do our best to share your information.

If you are just starting to use social media you may not be aware that many corporations are using it to find the very best candidates. A friend of mine, Allison Kruse, @WAGSRECRUITER is a Talent Sourcer at Walgreens. Twitter is one of the ways she is getting the word out to find potential job candidates. Walgreens and many corporations are turning to Twitter, LinkedIn, Facebook and other avenues to find talented people.

Even before social media, you had to do everything possible to set yourself apart from the competition. You are very much a brand just like the company to which you may be applying. In this economy, the use of social media tools can certainly work in your favor to get you in the door. It can often get you “in the know” about who the key contact or hiring manager might be. “Walls” are sometimes put up if a company uses a service like Monster or CareerBuilder, allowing the hiring managers and departments to remain anonymous. But knowing how to use the tools available in social media can often break down those barriers.

A few quick tips. Make sure your LinkedIn profile is up to date, without spelling or grammatical errors and make sure it is complete. If you don’t know what this tip means check out www.LinkedIn.com . Sign up for an account. And know that it is one of the first places a potential employer looks. LinkedIn is also a great place to look for jobs. I have many friends that have been successful at finding jobs via LinkedIn. Remember if you are using social media in any capacity, future employers could possibly be scrutinizing over your behavior. Your pictures, posts and overall demeanor on these sites could mean the difference between getting hired or fired even before you get the job. Use the security and privacy features available and if you are serious about finding a job remove any controversial pictures first…among other things.

SO…back to the original question. . .Are you using social media to find a new job? What have you found to be the best ways to search and get noticed? What companies have you found are best at using social media when it comes to finding the most qualified people? Did you recently find a job using social media? Share your successes with us here!

Have a suggestion or suggestion for future blogs? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! And visit Do it NOW! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

We all love a great success story! So our question this week encourages you to brag. What worked for you? What was your campaign? Why did it work so well? What was your inspiration? Did the money you spent on the campaign translate to revenue? Or was it successful because you gained tremendous exposure? Did you handle the project on your own or did you use an outside agency? How did you get the message out. . .direct mail, email, social media, broadcast, outdoor?

Whether you answer one or all of the questions we are excited to hear what worked for you. Time to start bragging!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Why?

The Wednesday Question: “Is finding and providing healthcare for you and your employees killing your business? Or have you found a healthy solution to answer this ever increasing challenge? In a variety of recent conversations the healthcare question keeps rising to the top as it relates to the small business owner and entrepreneur. What is the best way to find a healthy cost effective option for you, your family and employees? The rising costs of health insurance and sweeping changes in reform are challenging to decipher to say the least. After all healthy employees are critical to making sure your business operates at optimal level.

More details. . .

I started thinking more about this when I recently asked Elliot Richardson of the Small Business Advocacy Council (SBAC) to speak at my networking group’s, North Shore Entrepreneurial Network (NSEN), meeting this coming May. A recent SBAC Newsletter discusses how “The SBAC has been working with Arthur J. Gallagher on a health insurance initiative that would stabilize the costs of health insurance for our members. Through the power of critical mass, the SBAC will attempt to form a health insurance pool to further this goal.”

For the typical business owner healthcare is only one of the challenges we all face. Perhaps you have already found the answer for this one. So the question restated is, “how are you addressing the increasing challenges of providing healthcare benefits to you and your employees?”

Looking forward to hearing your comments. . .

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals and businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Our Wednesday Question of the Week comes from Don Jaynes, President, Ednovia Learning Solutions .

Q: “How do you, as the small business owner, balance the need to be hyper focused on your core products with the need to also always be exploring new product directions and opportunities?”

Time for your answers. . .

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Which services make the most sense for your business to outsource? Or are you uncomfortable releasing control to experts outside of the company? Many small business owners go into business because of a passion they have for what they do. Being good at something doesn’t always translate to being a great entrepreneur or business owner. I recommend reading, “The E Myth Revisited” by Michael Gerber, @emyth. Michael does a fantastic job speaking to the entrepreneurs (present and future) as he helps to dispel the myths of the reality vs. fantasy of owning your own your own business.

More Details. . .

Many of us go into business as specialists in our fields. But let’s face it we aren’t all experts at everything nor are we gifted with all of the skills required for owning a business. Some of us have decent math skills but we don’t know everything about the accounting as it relates our business. Some of us have computer skills but that doesn’t mean we can diagnose and solve the technical problems when they arise. Yet these are skills required to run many of our businesses. Some small business owners have to stop being penny wise and pound foolish. So I ask the question once again in a slightly different way, “Would it make sense for you to outsource tasks if it saves you time and money? Would outsourcing free you up so you can handle the important work?” Clearly the answer will be different for all of us.

Time for your answers. . .

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Today and on future Wednesday’s I will be asking you, as business owners, questions that are designed to encourage conversation. The idea is to share with each other helpful suggestions and possibly answers to the things we all face with our businesses. First, the question, and then I will provide details about why I am asking.

As a small business owner what happens to your business if something happens to you?

More details. . .

A little over two years ago I started a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). The original purpose of the group was to get a small group of my friends out to network, drink coffee and help each other with our respective businesses. Today we have 479 members. We meet once a month on the second Tuesday, network and have three speakers that present in a speed format.

A reoccurring discussion amongst our members is “what happens to my business if something happens to me?” Many of us are small business owners with very few employees (or we operate independently). If something would happen that takes us away from the office for an extended period of time (vacation, health problems, etc.) who would be the person able to assume the responsibility of running the company? Would one of our employees be able to handle the business in our absence? Could a friend or business colleague take over? Would my spouse know what my business does, how it operates, how to contact clients, how to handle everything related to my business?

We often avoid the question because we don’t want to consider the fact that we actually might not be immortal or superhuman. So I will ask the question again, this time in a slightly different way. . .What have you done to safeguard your business if you can’t be the person running it?

Time for your answers. . .Share your wisdom here and we will all be better prepared for our future!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.