Posts Tagged ‘entrepreneurs’

The School of ContentRaise your hand if you have attended a class or presentation on Branding or Social Media in the last four plus years. Okay, put your hands down. Put your hands up if you have attended more than one of these. Okay, put your hands down. Do you ever have that feeling of Déjà vu? I have and I was tired of going to what seemed like the same presentations over and over. I truly feel some of these presentations are giving the social media community a bad name which is the reason Dan Gershenson and I created The School of Content. If you prefer to keep going to the same classes and presentations that I mention above you are welcome to stop reading. If you want to learn more about how we create a unique experience for individuals and groups read on. . .[disclaimer: yes we would love for you to consider engaging our services]

How many create a unique teaching program literally made for your team?

Meet a more efficient way to learn.

Most speeches on content marketing and social media are canned into the same recycled PowerPoint over and over again. That approach treats your company like every one before it. It assumes you have the same questions about new media concepts. It doesn’t give you a great opportunity to interact. That doesn’t sound too fresh, does it?

So at The School of Content, we don’t deliver non-stop PowerPoint slides. Using the subject matter as a foundation, we launch the kind of engaging, 2-way, interactive workshop that gets your people literally talking. We shift gears in the moment. We address questions on the fly. We challenge but with a purpose around what your people need to know right now. And that kind of approach creates better opportunities for learning about content marketing and building a brand.

That’s time and money better well spent. Let us show you how fresh of an experience The School of Content can be.

Who It Works For

Our workshops are best experienced by individuals and small groups of no more than 20 people at a time. Why? We want as much interaction within the room in a 2-hour or 4-hour span as possible.

Some of these individuals and small groups include:

  • C-level executives and partners.
  • Entrepreneurs.
  • Sales teams.
  • Human Resources people.
  • Customer Service people.
  • Industries from Manufacturing to Professional Services to Restaurants.

They’ve said things like:

“I’ve been in the business world for 20+ years but this new stuff related to blogging and online media I’m having trouble with.”

“How do you come up with new things to talk about for a blog?”

 “I’m trying to figure out how someone like me in an industry like ours can use social media to build greater awareness.”

“How do I know this is working if I do it?”

 “I think we have a story to tell to a specific target audience. But I don’t always know where that audience is online and what they’re saying about us.”

 “How do you get more leads from social media and content generation?”

 “Our team is on some social media channels. But I don’t think they’re doing as much as they could in certain places like LinkedIn – and that’s from a lack of understanding.”


Customized, interactive workshops built for challenges you’re facing now.

Whether you want to choose a class ala carte that fits your needs or want our help to select a series of classes that are just right for your business’ goals, The School of Content is built to create a customized, highly interactive workshop around the real challenges of the online world you’re facing right now.

Any of these sound familiar? Then one session around questions like these can be profoundly useful. We are ready and eager to work with you individually or as a small group.


Dan Gershenson pic

Erik HultmanWhether conducting workshops for The School of Content individually or often as a team, Dan Gershenson and Erik Hultman are dynamic instructors who complement each other well to keep the subject matter entertaining but also keep you or your team engaged. Their deep experience enables them to comfortably speak to a wide range of subjects and field questions “on the fly” to encourage audience participation – which certainly helps learning as well.

We look forward to speaking with you. To learn more give me a call at 847.971.8884.

About “E”

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

In the past, networking used to be “let’s do lunch” or “let’s play golf” or simply getting together for drinks after work. Oh how times have changed. There are so many networking groups. . .so many choices. . .so little time!

Last week I looked at the “cost” of networking for my own company. When I say cost I mean the actual dollars that I spend on networking. Next I looked at time: the amount of time that I spend networking. For a small business owner that equates to a pretty hefty investment as it relates to all of the things we have on our “to-do” lists. Finally I looked at how much of my networking dollars and time spent I can attribute to this year’s sales.

Ask some people and they might advise that you eliminate all of your advertising, marketing and public relations and have you simply network. Effective networking can create great referrals, right? Introductions to others pay dividends because the hope is for a reciprocal introduction, right? You introduce someone, they’ll introduce you, right? Business starts rolling in the very minute after you finish giving your 30 second intro, right?

In my next post I will discuss my own conclusions on whether or not networking has paid off for me and for my company.

For now I pose this question to you: what are your networking findings for you and your business? Has networking and the investment of time and money been financially rewarding?

As always I thank you for spending time reading the blog. If you enjoy these posts thank you for subscribing and sharing.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area celebrating it’s 3 year anniversary this December.