Posts Tagged ‘Facebook’

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

VineHave you used Vine yet?  Right now the app is available for Apple devices (Click HERE) and will be coming soon to Android.  Vine reminds me of the 8mm animation days. When using the app as “stop motion” animation you are definitely challenged to think fast. And we had all thought 140 characters on Twitter challenged us to be concise.

Vine offers brands the chance to reach a “brand” new audience in six seconds. Some brands have been early adopters but so far I have been more impressed with individuals that are using vine. Still relatively new, the door is wide open for brands to get creative. The time constraint eliminates the chance for the hard sell and increases the chance for someone to want to share a video that is well done.

Right now you can share a vine on Twitter or Facebook and embed the code directly from the app. You can share your videos on other platforms using a variety of methods.

If you need help with this give me a call. More options are likely to emerge for sharing directly from the app in the future; at lease we hope so.

There have been a few notable entries from brands that are taking advantage of the six seconds.

You may remember Calvin Klein’s amazingly quick response to the power outage at the Super Bowl this year. . .

Malibu Rum’s mixology definitely makes me thirsty. Very well done!

More about Vine. . .

“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.

Unlimited uploads and free.

  • Instantly post videos on Vine, then share to Twitter and Facebook (more coming soon!)
  • Find, follow, and interact with people close to you
  • Explore trending posts, featured hashtags and editor’s picks
  • And so much more”

ÜberBlue Digital Media Rockin’ the Web. . .

Who are some of your favorite brands or people to follow on Vine? Do you think brands will be able to build awareness, loyalty and more importantly sales with Vine?

Erik Hultman at ÜberBlueDM, Inc.Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.

 

Did you ever notice that people seem to complain more when they get something for free? Have you also noticed that people seem surprised when they find out that a business is actually in the business to make money? Not long ago I read an exclusive post from Reuters: Facebook to charge merchants to run offers. The Post said, “The service has been free, but in coming weeks Facebook will require merchants to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans. The cost will vary based on the size of a company’s Facebook pages.” Facebook is also expanding Offers to online-only businesses. Before, the service was available only to merchants with physical locations.”

Yes, Facebook offers have been in existence for a while but recently I have seen a number of comments being made about Facebook’s move to generate revenue in this way as unacceptable to their users. One comment on Facebook urged fans to be sure to adjust their settings because Facebook is limiting the amount of posts you will see from a group’s page if they don’t pay. See a remedy for this below.

There seems to be a trend developing. Some people seem to have a sense of entitlement. While there are “Free” social platforms, services, information, music, discounts, etc. clearly it has become problematic for some businesses who now actually want to make money.  Why it is that successful entrepreneurs and businesses are labeled “too successful” or that they “dominate the market”? Why are they scorned when they want to charge a fee for what they offer? If you personally started a business, chances are very good that you’ll want to not only make money but also want to be hugely successful. If that were the case would you feel that the public or even the government were justified in knocking you down for being successful?

The truth of the matter is that it’s your choice to use any social platform on the web that’s free.  I also think that if you are paying for a service, you definitely deserve a level of service that should be spelled out by that platform in terms of what you will receive for your money. If changes are made to a platform and you don’t agree with them, then it’s certainly your option to stop using that platform.

With that said. . .with the new changes coming be sure to monitor your business page “Insights” to see if traffic to your page has dropped off in new visitors or engagement from current visitors. If so you will need to determine how important that is for the success of your business. If paying a nominal fee continues to grow your revenue, is it worth it?

So, do you think that Facebook or others should be able to charge businesses a nominal fee for using their platforms to generate revenue?

And now the Remedy for getting information from things you “Like”

If you are a fan of a page and want to be sure you are seeing all the updates from a page do the following.

  • Go to the page that you have “Liked”
  • Next to the “Liked” and “Message” box below the cover pictures select the dropdown
  • Select, “Add to Interest Lists. . .”
  • Create and name a new interest list
  • Now on your main page you will see updates for these pages/topics in Interests on the left hand side

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

I was speaking to a group at a networking event about the recent security breach at LinkedIn, where millions of passwords were compromised when a hacker was able to break into their system. Since that time, LinkedIn and a number of other social platforms have been reminding users about security and updating their platforms to include extra measures designed to prevent the same thing from happening to them.

As I continued to talk with the group I was suggesting additional things they could do to protect their online presence. It was at this point when one of the members suggested that ÜberBlue educate our clients on social security. Not being one to pass up this opportunity I responded that we DO provide education on security to our clients. In fact in the beginning when we were naming the company we were actually going to call it “Social Security”. We could’ve given each of our client’s special VIP numbers and a membership card. In turn, they’d pay us thousands of dollars to belong. Obviously the name & the idea were already taken by the government. LOL! But seriously, our clients tell us that we do a much better job than that other entity. Even better, our clients are actually seeing a return on their investment!

We consistently see and hear that many people are not taking the simple precautions to protect themselves online. So here is the question? Are you surfing securely on Facebook, Twitter, LinkedIn and other social platforms?

A good start when possible is to make sure you are using a secure connection (https) to browse on the platform. Secure settings can be found in your account information on most of these platforms. Select HTTPS only when available. Also make sure you use multiple passwords and change them regularly for ALL online accounts.

Do you feel that the social platforms are providing you with enough information in order to protect you, as a user? Which social platforms could improve on their security features?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.


Given that the Academy Awards are on Sunday, I was thinking about some of the most memorable acceptance speeches. One of which was given by Sally Field as she accepted her Oscar for Best Actress in “Places in the Heart” and said, “You Like Me!” People have used this phrase in a variety of ways as she made those words as memorable as her performance in the movie. They voted. They “LIKED” her. They really “LIKED” her!

You yourself might not be receiving an Oscar this weekend but everyone still likes to receive a “Like” on their status updates, for their business pages or maybe for the video they just posted. For Sally Field a “Like” meant that she could command a salary millions of dollars more for her next role. What does a “Like” mean to you and your business? To convert that “Like” into millions may be a little more difficult for you.

One way to look at how you can win the accolades and admiration of your fans is much the same as the great actors of our time. That actor on the silver screen gave the audience exactly what they paid to see, a great performance. People walked out of the theater knowing they had just received the very best from that actor. The next time they see that same actor in a movie, they expect the same caliber performance or even a better one.

Your company doesn’t have the luxury of pulling in your audience for a 2 hour viewing. Your company’s “silver screen” –where you can shine- is on a computer or a mobile device. Your audience will only catch a brief glimpse of you. You’d better give them a reason to come back to your page. What will you show them that will have them wanting to see more of your work? Create that reason for them to come back and see you again. Once they “Like” you, you want them to think, “I can’t wait to go back and see what they have to offer next time I visit.

What brand pages, blogs orYouTube channels have you going back and saying, I want to see more or what will they have posted next? Why?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

Last week was a big week for Facebook at the F8 Developers Conference. For those who don’t know what the conference is all about, “F8 is for developers, entrepreneurs and innovators who are creating a more social web.” Lots of changes are on the way for Facebook. You may have already noticed a few of them already. Although I heard many mumblings and grumblings expressed last week about the initial changes to Facebook, I can honestly say that I am extremely impressed with what they are planning.

Mark Zuckerberg has made no secret that he wants Facebook to be “THE” destination on the web. A destination that has something for everyone, where each user has the freedom to express his/her own personalityin a variety of ways. Whether you are the type of person who only uses Facebook to only view friend’s photos or you’re the type who wants to fully immerse yourself in the apps, games, music and the complete user experience, Facebook wants you.

If you missed the Keynote address at F8 and want to learn more click here: F8 Keynote . Although it does require 1 hr and 42 minutes you can see the new features in action and learn more about what’s being planned for the future of Facebook.

A quick note to those of you who have expressed displeasure with the new changes. If you are hoping Facebook will return to the old format, that’s probably not happening. Facebook has invested a lot of time, money and resources in developing the new look, feel and functionality of the platform. They also have many partners that have a lot riding on the success of the new Facebook. You can also count on Facebook continuing to evolve in the days, weeks, months and years to come.

How will you take advantage of the new changes on Facebook?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If your parents were like mine I learned many of my manners from them. We were taught to say “Thank You”. There are a variety of situations where this phrase applies. Often these days, it’s something that many people overlook in business.

Our lesson for today is something to carry with you into the future. Say “Thank You” as often as possible.

In many situations saying the words “thank you” are certainly enough. The words themselves carry a lot of weight when you say them with sincerity. I’ve listed a few examples below and suggestions you can use both personally and in your business to “go that extra mile” when saying thank you.

• When someone mentions you through their use of social media (LinkedIn, Twitter, Facebook, YouTube, etc) thank them in a response publicly.
• When someone sends you a great connection make sure you use your social media platforms to show your gratitude.

How about sending someone a nice memento or gift? It doesn’t have to be extravagant, it’s a small gift or nice gesture. A Starbucks gift card, iTunes gift card or something else they can enjoy. I’m truly surprised when this happens to me. As a recent example of this I mention my friend and fellow networker, Ken Kurtz, Sunbelt Business Advisors, who recently sent along a thank you to me in the form of a gift certificate. I must say that I was not expecting to receive a gift from Ken. But I will always remember the kind gesture.

Which brings me to my next point. Do something for someone when they least expect it. I will call this the unsolicited, unexpected, gesture of kindness. Think of the contacts you have that do business with you, say kind things about you, are always there for you and are some of your best allies. They don’t expect anything in return and all of a sudden, out of the blue they get this super cool gift from you. A little something that says…”Hey! I’m thankful to have you as a great person in my life”.

My last example doesn’t really cost anything but can pay big dividends for you. I credit this example to my friend JD Gershbein, Owlish Communications, that I recently saw present at the Business Event. One of JD’s suggestions was simple but brilliant. Go into your contacts, select one who you think is deserving and write them a recommendation. Especially write a recommendation that they haven’t asked for in advance. You can already feel how powerful this is can’t you? People will talk about you. You are the giver. You are someone that they can feel comfortable recommending because you are helping others and doing things for others.

The final point I want to make here is actually one of the best recommendations/best advice I have for you. Do for others without expecting anything in return from them. The previous examples should be done in the spirit in which they are truly created. If you only give with the expectation that you want something in return then I would ask you to reconsider your motivation. The truth of the matter is that you may do something for someone and never get anything in return. You might not even get a “thank you”. But I promise you this…If you give without expectation of getting anything in return…you will receive more than you can possibly imagine.

You see…Even celebrities like Taylor Swift get excited when they get something they weren’t expecting…

What ways have you found to be effective ways to say thank you to your business connections and clients?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.