Posts Tagged ‘Fear’

Today and on future Wednesday’s I will be asking you, as business owners, questions that are designed to encourage conversation. The idea is to share with each other helpful suggestions and possibly answers to the things we all face with our businesses. First, the question, and then I will provide details about why I am asking.

As a small business owner what happens to your business if something happens to you?

More details. . .

A little over two years ago I started a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). The original purpose of the group was to get a small group of my friends out to network, drink coffee and help each other with our respective businesses. Today we have 479 members. We meet once a month on the second Tuesday, network and have three speakers that present in a speed format.

A reoccurring discussion amongst our members is “what happens to my business if something happens to me?” Many of us are small business owners with very few employees (or we operate independently). If something would happen that takes us away from the office for an extended period of time (vacation, health problems, etc.) who would be the person able to assume the responsibility of running the company? Would one of our employees be able to handle the business in our absence? Could a friend or business colleague take over? Would my spouse know what my business does, how it operates, how to contact clients, how to handle everything related to my business?

We often avoid the question because we don’t want to consider the fact that we actually might not be immortal or superhuman. So I will ask the question again, this time in a slightly different way. . .What have you done to safeguard your business if you can’t be the person running it?

Time for your answers. . .Share your wisdom here and we will all be better prepared for our future!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

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Change isn’t always easy. Change can be good. Change can be difficult. Change for the sake of change is not always a great strategy. The number one reason people resist change is FEAR (or it’s just a good excuse to not do something/anything).

All of the statements above may apply to you or to someone you know or to your business. Peter Brady in the Brady Bunch found out change was very difficult but necessary.

After watching Peter belt it out I was wondering how many songs are actually out there which include the word “change”. I found many songs. The one worth mentioning is a Taylor Swift tune which tops the iTunes chart of songs with the word “Change” in it. Ironically her song is entitled “Change” and is on her album “Fearless.” Considering my observation above, Swift is offering up solid advice. We must do our best to be fearless, when it comes to change.

But how does “Change” apply to social media? I advise my clients to remember that change with social media is a daily occurrence. We talk about the fact that with the constantly changing tools, the ever evolving ideas and the fact that businesses are still doing their best to understand what works and what doesn’t work, change is good.

Remember this: when you and your business/solutions provider are working together on a strategy, change is a natural part of the plan. It isn’t necessary to dig your heals into a concept that isn’t working. Be prepared to change if something isn’t working. I won’t get into all the things that work or don’t work here. But know that experimenting with new concepts is a good thing. When you find the right formula that doesn’t mean it will last forever. You have to be thinking constantly and consistently about the next big thing for you and your business. The nice thing about social media is that in large part, it doesn’t have to cost a fortune. You can accomplish a lot on a small budget. Don’t get sucked in to conversations that demand a fortune. Affordability is something that can be a part of your social media plan.

In keeping with the music theme, remember what REO Speedwagon says in Roll with the Changes, “So if you’re tired of the same old story, turn some pages. I will be here when you are ready to roll with the changes”

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., that specializes Social Media Solutions and provides Social Media Staffing and Temps for businesses to build their social media success.

Wanted. . .
ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

So it’s the holiday season and you are challenged with finding the right gift for that special someone. Do you really want to give them a gift they don’t need? Certainly not! Why not give the gift that keeps on giving? Although this may be hard to believe, there are still many people that don’t know how to use Facebook, LinkedIn or Twitter. You may be one of them.

How often have you heard these statements, “I don’t know how to use Facebook, LinkedIn or any of those things” or “I am afraid to use Facebook and LinkedIn.” Typically there is fear associated with not knowing how to use these tools thus creating the fear of the unknown. I will say that I know many people who would love to be on Facebook but they aren’t, because they just don’t know how to get started.


For many of our fears we all might want to consider a good therapist. But for the fear of social media here are a few quick suggestions that will solve the problem and also serve as a great holiday gift.

For the people you never know what to get, who also don’t understand social media, you could spend time teaching them about one or several of the social media tools. I know for a fact that there are many grandparents who want to connect with their grandchildren more often. Learning Facebook would be one of those priceless gifts you could give them This would definitely be considered a gift that keeps on giving.

But you say, “Erik, I don’t have the time to do that with all of the holiday hustle and bustle.” Agreed. And I will say that if you don’t have the time to do it, we DO have the time to do it for you! [Warning: Here comes the shameless holiday promotion].

ÜberBlueDM offers hourly sessions during which we help our clients understand tools like Facebook, LinkedIn, Twitter, Blogs and other elements of social media. If you would like to give the gift of social media to someone you know or if you wish to treat yourself to a better understanding of social media please call (847) 498-5494 or go to our website www.uberbluedm.com. You can also visit our Do it NOW! Page, hit submit and we will be in touch.

As a final thought I am reminded of a great example of how fear controls people and how some people react to technology. Years ago I saw Jay Leno doing standup. He was talking about how he bought his parents a new TV with a remote. But when he went home for a visit they were still walking up to the TV to change the channel. He asked his Dad why they weren’t using the remote? And his Dad said, “You Mother was afraid we might start a fire if we didn’t aim it correctly”. Jay’s joke demonstrates how people are reluctant to use technology.

Have a Happy, Healthy and Safe Holiday Season!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., that specializes Social Media Solutions and provides Social Media Staffing and Temps for businesses to build their social media success.

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

Boo! Yes Halloween is near and lots of creepy crawlies will be appearing in the shadows. Fear is everywhere. Never knowing what to expect is the mantra! But what else is out there that can be equally as scary for some people? I’m not talking about all the costumes and haunted houses. The fact is that many people are definitely fearful of the unknown when it comes to social media.

Remember the 1979 thriller, “When a Stranger Calls”

The babysitter says, “Please can’t you help me, I’m all alone here!” Unfortunately a lot of people feel that way when they start thinking about social media. Social and alone? Something is definitely wrong here. Case in point: I’ve had people show me their Twitter pages and they are completely locked down so no one can see their tweets. Why are their pages locked down? Most often, they tell me they are afraid to say anything to their audience, for FEAR of doing it wrong. I can also apply the same mentality/types of statements to other forms of social media they are using.

The common theme is…THE FEAR OF THE UNKNOWN!!!

Good News! The fear of social media can be completely eliminated or diminished significantly, with a solid education. While you can find social media tips on the web and you can ask others who use social media for advice, you and your company will benefit in the long run by using social media experts.

I will speak as to how we work with our clients. Each one or our client’s is unique and so are the people that work there. Everyone’s knowledge is at a different level. We get to know everyone and their business and then we spend time determining the best fit for their individual social media program. The plan they need is not a “one-size fits all” extracted from internet tips. We know each one of them cares about their business and want to show it off proudly to the world. Make education a priority and your first goal. It will save you time, money and lead to a strong and successful social media presence.

Keep in mind that not all social media solutions make sense for your business. So don’t be tricked into something that won’t work or doesn’t make sense. Treat yourself to learning more about social media. A word to the wise to be leary of any “social media expert” that doesn’t ask you a lot of questions in order to get to know you and your business. Be advised that setting up your Facebook Fan page or Twitter account does not make someone an expert.

Remember the lesson at the very end of the movie “The Good The Bad and The Ugly”? Patience is something that will pay dividends. So be patient. Don’t feel like you have to jump in with both feet or learn everything in a day. Start slow, don’t rush things and keep learning.

Spoiler alert…this is the finale for the movie

What are some of the Good the Bad and the Ugly lessons you have learned about social media so far?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.