I have seen a lot of Fall cleaning going on. You may have seen the following post from one of your friends. “I just cleaned up my friends on Facebook”. If you are seeing the post, congratulations you made the cut. I wonder what the criteria were for you to still be on the friends list? I have talked before about the numbers game on social platforms. The person with the most friends wins, right?
What’s the point of having “x” number of friends on Facebook? There is that moment when you receive a friend request and you are thinking, “Why does this person really want to connect with me? I haven’t seen them or talked to them since???” Maybe it’s self-esteem related as in, “the more friends I have, the more I feel loved” factor. The reality is that no amount of friends can really make you feel good about yourself, unless they are truly friends. The definition of a friend is different for everyone.
The same holds true for the amount of “Likes” your brand has on Facebook. For every brand there may be a different definition of what a “Like” is really worth. As a brand you need to decide if that “Like” is someone who is buying something, spreading the word, sharing their knowledge and so on. If there isn’t something connecting that “Like” to your brand and ultimately resulting in revenue. . .then you really need to consider what type of “Likes” you are looking for.
Don’t wait until Spring cleaning time… Fall cleaning time is now.
How are you looking to clean up your brand strategy?
Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.