Posts Tagged ‘Friends’

I have seen a lot of Fall cleaning going on. You may have seen the following post from one of your friends. “I just cleaned up my friends on Facebook”.  If you are seeing the post, congratulations you made the cut. I wonder what the criteria were for you to still be on the friends list?  I have talked before about the numbers game on social platforms. The person with the most friends wins,  right?

What’s the point of having “x” number of friends on Facebook? There is that moment when you receive a friend request and you are thinking,  “Why does this person really want to connect with me?  I haven’t seen them or talked to them since???” Maybe it’s self-esteem related as in, “the more friends I have, the more I feel loved” factor. The reality is that no amount of friends can really make you feel good about yourself, unless they are truly friends. The definition of a friend is different for everyone.

The same holds true for the amount of “Likes” your brand has on Facebook. For every brand there may be a different definition of what a “Like” is really worth. As a brand you need to decide if that “Like” is someone who is buying something, spreading the word, sharing their knowledge and so on. If there isn’t something connecting that “Like” to your brand and ultimately resulting in revenue. . .then you really need to consider what type of “Likes” you are looking for.

Don’t wait until Spring cleaning time… Fall cleaning time is now.

How are you looking to clean up your brand strategy?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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If your parents were like mine I learned many of my manners from them. We were taught to say “Thank You”. There are a variety of situations where this phrase applies. Often these days, it’s something that many people overlook in business.

Our lesson for today is something to carry with you into the future. Say “Thank You” as often as possible.

In many situations saying the words “thank you” are certainly enough. The words themselves carry a lot of weight when you say them with sincerity. I’ve listed a few examples below and suggestions you can use both personally and in your business to “go that extra mile” when saying thank you.

• When someone mentions you through their use of social media (LinkedIn, Twitter, Facebook, YouTube, etc) thank them in a response publicly.
• When someone sends you a great connection make sure you use your social media platforms to show your gratitude.

How about sending someone a nice memento or gift? It doesn’t have to be extravagant, it’s a small gift or nice gesture. A Starbucks gift card, iTunes gift card or something else they can enjoy. I’m truly surprised when this happens to me. As a recent example of this I mention my friend and fellow networker, Ken Kurtz, Sunbelt Business Advisors, who recently sent along a thank you to me in the form of a gift certificate. I must say that I was not expecting to receive a gift from Ken. But I will always remember the kind gesture.

Which brings me to my next point. Do something for someone when they least expect it. I will call this the unsolicited, unexpected, gesture of kindness. Think of the contacts you have that do business with you, say kind things about you, are always there for you and are some of your best allies. They don’t expect anything in return and all of a sudden, out of the blue they get this super cool gift from you. A little something that says…”Hey! I’m thankful to have you as a great person in my life”.

My last example doesn’t really cost anything but can pay big dividends for you. I credit this example to my friend JD Gershbein, Owlish Communications, that I recently saw present at the Business Event. One of JD’s suggestions was simple but brilliant. Go into your contacts, select one who you think is deserving and write them a recommendation. Especially write a recommendation that they haven’t asked for in advance. You can already feel how powerful this is can’t you? People will talk about you. You are the giver. You are someone that they can feel comfortable recommending because you are helping others and doing things for others.

The final point I want to make here is actually one of the best recommendations/best advice I have for you. Do for others without expecting anything in return from them. The previous examples should be done in the spirit in which they are truly created. If you only give with the expectation that you want something in return then I would ask you to reconsider your motivation. The truth of the matter is that you may do something for someone and never get anything in return. You might not even get a “thank you”. But I promise you this…If you give without expectation of getting anything in return…you will receive more than you can possibly imagine.

You see…Even celebrities like Taylor Swift get excited when they get something they weren’t expecting…

What ways have you found to be effective ways to say thank you to your business connections and clients?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Today and on future Wednesday’s I will be asking you, as business owners, questions that are designed to encourage conversation. The idea is to share with each other helpful suggestions and possibly answers to the things we all face with our businesses. First, the question, and then I will provide details about why I am asking.

As a small business owner what happens to your business if something happens to you?

More details. . .

A little over two years ago I started a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). The original purpose of the group was to get a small group of my friends out to network, drink coffee and help each other with our respective businesses. Today we have 479 members. We meet once a month on the second Tuesday, network and have three speakers that present in a speed format.

A reoccurring discussion amongst our members is “what happens to my business if something happens to me?” Many of us are small business owners with very few employees (or we operate independently). If something would happen that takes us away from the office for an extended period of time (vacation, health problems, etc.) who would be the person able to assume the responsibility of running the company? Would one of our employees be able to handle the business in our absence? Could a friend or business colleague take over? Would my spouse know what my business does, how it operates, how to contact clients, how to handle everything related to my business?

We often avoid the question because we don’t want to consider the fact that we actually might not be immortal or superhuman. So I will ask the question again, this time in a slightly different way. . .What have you done to safeguard your business if you can’t be the person running it?

Time for your answers. . .Share your wisdom here and we will all be better prepared for our future!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

So it’s the holiday season and you are challenged with finding the right gift for that special someone. Do you really want to give them a gift they don’t need? Certainly not! Why not give the gift that keeps on giving? Although this may be hard to believe, there are still many people that don’t know how to use Facebook, LinkedIn or Twitter. You may be one of them.

How often have you heard these statements, “I don’t know how to use Facebook, LinkedIn or any of those things” or “I am afraid to use Facebook and LinkedIn.” Typically there is fear associated with not knowing how to use these tools thus creating the fear of the unknown. I will say that I know many people who would love to be on Facebook but they aren’t, because they just don’t know how to get started.


For many of our fears we all might want to consider a good therapist. But for the fear of social media here are a few quick suggestions that will solve the problem and also serve as a great holiday gift.

For the people you never know what to get, who also don’t understand social media, you could spend time teaching them about one or several of the social media tools. I know for a fact that there are many grandparents who want to connect with their grandchildren more often. Learning Facebook would be one of those priceless gifts you could give them This would definitely be considered a gift that keeps on giving.

But you say, “Erik, I don’t have the time to do that with all of the holiday hustle and bustle.” Agreed. And I will say that if you don’t have the time to do it, we DO have the time to do it for you! [Warning: Here comes the shameless holiday promotion].

ÜberBlueDM offers hourly sessions during which we help our clients understand tools like Facebook, LinkedIn, Twitter, Blogs and other elements of social media. If you would like to give the gift of social media to someone you know or if you wish to treat yourself to a better understanding of social media please call (847) 498-5494 or go to our website www.uberbluedm.com. You can also visit our Do it NOW! Page, hit submit and we will be in touch.

As a final thought I am reminded of a great example of how fear controls people and how some people react to technology. Years ago I saw Jay Leno doing standup. He was talking about how he bought his parents a new TV with a remote. But when he went home for a visit they were still walking up to the TV to change the channel. He asked his Dad why they weren’t using the remote? And his Dad said, “You Mother was afraid we might start a fire if we didn’t aim it correctly”. Jay’s joke demonstrates how people are reluctant to use technology.

Have a Happy, Healthy and Safe Holiday Season!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., that specializes Social Media Solutions and provides Social Media Staffing and Temps for businesses to build their social media success.

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

So by now you might have figured out that clearly, I am a huge fan of social media and all of the tools, technology and buzz that go along with it. Connecting with people you find interesting, bringing value to others, learning new things, being entertained and creatively expressing yourself are all reasons to utilize social media. Social Media also affords you a golden opportunity to generate revenue for your business!

However, what many people are missing about social media is that it should go well beyond the screens of your computer, television and mobile devices. Consider the technology as a starting point for being social. You, your business, friends, relatives and colleagues are connecting online. It is now time to move outside of the electronic boxes. How do I do this, you ask? How am I going to be more social Erik?

Here are three ways to be more social in person while using technology to enhance the experience.


Networking

So let’s take LinkedIn and Facebook to the next social level. Great to have a lot of contacts but why did you connect? Don’t just connect to show the numbers. I know plenty of people that only strive for the number of connections they have. This is not a good reason to connect. I will use a LinkedIn example for how to be more social. Join a group or start a group. Once you are part of that group (if they have a local chapter) plan an event. I have a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). We meet twice a month. The morning meeting allows people to network, connect, share leads and listen to great speakers. The evening event meets at different, fun or interesting location. Do your best to be creative, promote it and get out to really connect with your connections.

TweetUps

If you are using Twitter, then you have the ability to participate in or organize a Tweetup. Simply stated, a Tweetup is when people who tweet, meet up at a location. The location can be anywhere. The tweets usually start long before the event, but not always. While there may be a spur of the moment Tweetup, a well-planned Tweetup can lead to a much more successful event. Make it interesting, informative and add compelling speakers, along with (of course) a hip place to meet.

The event usually has a theme or topic. While everyone attends the event they tweet about it to their followers. Connecting a real person to his/her picture and tweets is fantastic. I also like the Tweets that go with the event as you never know what you might learn or who you might meet. Another favorite of mine are the Tweetups that may benefit a charity or fundraiser-what a great way to build awareness for a cause!

GeoLocation

Perhaps you are using Foursquare, Gowalla or Facebook mobile http://www.facebook.com/places/. While you are out and about town you can let people know where to meet up with you by checking in. You can also get some sweet deals at the same time. If you are a business let your fans and customers know about what tools you are using for geolocation. Invite people to plan events at your location. When they attend let them know they can also get a deal.

Keep geolocation in mind when planning an event. Let people who are attending the event know that checking-in while attending will not only let others know where they can meet up but that they might get a deal for being there. Maybe your business would benefit from a few hundred people showing up at your location for an event?

I ask. . .

So how are you taking your social out of the box, to the streets, being creative and getting face time with your friends, relatives colleagues and connections?

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this blog. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

I recently connected with Mark Ferdman, Co-Founder and President of Pushkart. “Pushkart is a free marketing and advertising service that enables you to get exclusive Deals, share them with your social networks, and hook up friends!” The company started on the East coast (Primarily the New York/New Jersey area). But they are spreading to the Midwest (Chicago Area).

Pushkart has a daunting task and is up against fierce competition from those companies that are searching for the magic bullet for success in this increasingly crowded space. I will say that my first impression of Pushkart was positive and I quickly noticed that they are harnessing several tools and services together in their offering.

Ferdman said Pushkart utilizes geolocation, group buying, social media and couponing. When a merchant uses the service, the customers that visit their location can take advantage of the deal that is being offered. The deal may be in the form of a product or service, discount or other offer from the merchant. If a purchase is involved the customer buys what is being offered from the merchant. There is a flat fee based on the size of your business.

Pushkart for Business

I must tell you that the day I interviewed Ferdman was the day that Facebook announced “Deals for Facebook Places” where users can find special offers from businesses. In a follow-up comment Mark stated that Facebook’s announcement, “certainly validates what we’re doing!” Whether we are talking about this type of tool or other tools, the competition fuels the need for everyone to strive to be the best. Needless to say we would still only have one brand of automobile if everyone back in the day said, “Well, Ford already has one”.

Another way Pushkart is differentiating itself from the competition is what they call, “Social Networth”.

“Social Networth, is an index we invented for Pushkart members and businesses. Our proprietary algorithm determines the interest levels in consumer categories amongst your connections, the size of your social networks, and how often you use Pushkart. Keep in mind, Social Networth is relative to the business that’s offering you a Deal. Your Social Networth might look great to one business but not so great to another.” They go on to explain, “With the advent of social media, you have literally become a broadcast channel. You have an audience with a specific reach and demographic. Businesses can use your Social Networth index to determine your value to them.”

Pushkart for Consumers

We will see how Pushkart continues to move forward with their new service. Yes we have seen big companies do their best to dominate the markets and push small businesses aside. What we have also seen is that it doesn’t always resonate with everyone. People love to see “David slaying Goliath”. Ferdman is clearly passionate about the company and has great expectations for success.

A note from ÜberBlueDM

We are looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

So, there is an ongoing debate in my house about the rules of engagement on Facebook. Rules for parents, that is…when friends of your children request to be your friend.

To friend or not to friend…that is the question?

According to our kids there is a “rule” that applies to us parents that we are “stalking” if we comment on our kids friend’s walls or we message any of their friends. Having trouble following all the rules? It seems like our children are giving us more rules than we give them these days.

Here’s how I see it. If one of your kids friends decides you are cool enough to be on their inner Facebook friends circle, I say, friend them back. Now some may say that is “weird” or “hey man, you aren’t a teenager anymore, stop living your teen life vicariously through your kids”. My response to them is this, “Listen man, just because you aren’t cool enough to have your kids friends friend you then you should work on being cooler.”

But seriously, the whole “friending” thing isn’t because we (parents) are creepy or stalking. At least I hope that isn’t why you’re on Facebook! Under no circumstances is that acceptable.

Here’s the deal, the rules changed when Facebook opened the community up from the college setting to everyone, everywhere! The fact that parents can stay engaged with their kids, in a community, is a good thing. Of course there are privacy settings and some kids are purposely limiting what they want their parents to see even if they are both friends. Respect goes both ways and you can definitely use this as an opportunity to connect with your kids and their friends.

The Onion News Network has a great take on the whole Parents on Facebook debate! (PG Rating)

So what do you think…To Friend or not Friend- your kids Friends? Let me know.

May be Will Smith said it best “Parents Just Don’t Understand”?

Here is another BIG opportunity for you as a parent…definitely talk with your kids about the rules of social media. Do NOT assume that they know the rules. If you don’t know the rules, feel free to give me a call and I will tell you. In general, the whole world is potentially watching what is being said, by anyone. Know the limits of the uses for the Facebook community.…and know that there are consequences for your actions. This lesson applies to everyone.

“What consequences could there be,” you ask? Just to share a few: You might not get that job you applied for based on something conflicting on your FB page. Or you may not get into your college of choice based on something seen on your FB page. Or you some kids have been suspended based on pictures seen on their FB pages…and the list goes on.

Here ends my lesson on Parenting.

Erik Hultman (a.k.a. E) is founder of ÜberBluerDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and social media staffing and temps for businesses to build their social media success.

I was thinking about Starbucks today. It being National Coffee day and all. . . I have a few theories about why Starbucks makes us feel so important and cool. Needless to say there are a lot of things Starbucks has done incredibly well. I will get to the social media aspect in a quick minute. When you walk in to Starbucks you know that..

• You don’t have to order a thing and can hang out there as long as you want
• When you order you are the boss, the head honcho, the big cheese…you get to place a wild order that only you can think up, create and command as only a boss can
• You may even feel superior to others that do not carry the Starbuck logo laiden cup with the hand insulation protector as they walk the streets on the way to their chosen cubicles
• Free wifi…which once again reinforces the need to linger longer

But you know all that….

Starbucks has done a fantastic job in extending the theme of community that they started in their stores to their Facebook Fan page. With 13,987,029 (as of this writing) people that Like what they are doing…I say they have the right formula here. Fans, say what they want and do what they want. For the most part what I see are compliments not complaints. Although today I see a lot of people that don’t like the pending price increase due to rising coffee bean prices. Or the fact that Starbucks didn’t seem to acknowledge National Coffee Day (Perhaps they feel every day should be national coffee day).

I thought this was very funny too. Charles Rocks!

A lot of businesses these days put up their Fan pages and then lock them down tightly. I would be interested to know what you think about the lock it down thought process. Is it good for business to LOCK it down tighter than a maximum security cell block? Or let the good times roll and see what community creates?

Let me know what Ü think?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.