Posts Tagged ‘geolocation’

Have you ever seen the Seinfeld episode about George Costanza’s morbidly obese wallet? Watch this brief clip from the show so you see where I am going with this.

I must admit that I carry a mildly morbidly obese wallet. It is what it is. But I don’t walk around carrying a satchel or a “murse” (man purse) as some men I’ve seen. Although I could definitely use the extra space. Similarly, there are women who bring it all and walk around carrying what I like to call “suitcase purses” more like luggage, less like a purse. But seriously, I ask you all: do we really need all that stuff? George Carlin had a great bit on Stuff. Look it up if you have a few minutes.

So with wallets and stuff in mind what are your thoughts on the introduction of Google Wallet? Google (www.Google.com/wallet) describes their new APP (Android)this way, “Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.”


Could this be the death of the “George Costanza’s Morbidly Obese Wallet? What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

So by now you might have figured out that clearly, I am a huge fan of social media and all of the tools, technology and buzz that go along with it. Connecting with people you find interesting, bringing value to others, learning new things, being entertained and creatively expressing yourself are all reasons to utilize social media. Social Media also affords you a golden opportunity to generate revenue for your business!

However, what many people are missing about social media is that it should go well beyond the screens of your computer, television and mobile devices. Consider the technology as a starting point for being social. You, your business, friends, relatives and colleagues are connecting online. It is now time to move outside of the electronic boxes. How do I do this, you ask? How am I going to be more social Erik?

Here are three ways to be more social in person while using technology to enhance the experience.


Networking

So let’s take LinkedIn and Facebook to the next social level. Great to have a lot of contacts but why did you connect? Don’t just connect to show the numbers. I know plenty of people that only strive for the number of connections they have. This is not a good reason to connect. I will use a LinkedIn example for how to be more social. Join a group or start a group. Once you are part of that group (if they have a local chapter) plan an event. I have a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). We meet twice a month. The morning meeting allows people to network, connect, share leads and listen to great speakers. The evening event meets at different, fun or interesting location. Do your best to be creative, promote it and get out to really connect with your connections.

TweetUps

If you are using Twitter, then you have the ability to participate in or organize a Tweetup. Simply stated, a Tweetup is when people who tweet, meet up at a location. The location can be anywhere. The tweets usually start long before the event, but not always. While there may be a spur of the moment Tweetup, a well-planned Tweetup can lead to a much more successful event. Make it interesting, informative and add compelling speakers, along with (of course) a hip place to meet.

The event usually has a theme or topic. While everyone attends the event they tweet about it to their followers. Connecting a real person to his/her picture and tweets is fantastic. I also like the Tweets that go with the event as you never know what you might learn or who you might meet. Another favorite of mine are the Tweetups that may benefit a charity or fundraiser-what a great way to build awareness for a cause!

GeoLocation

Perhaps you are using Foursquare, Gowalla or Facebook mobile http://www.facebook.com/places/. While you are out and about town you can let people know where to meet up with you by checking in. You can also get some sweet deals at the same time. If you are a business let your fans and customers know about what tools you are using for geolocation. Invite people to plan events at your location. When they attend let them know they can also get a deal.

Keep geolocation in mind when planning an event. Let people who are attending the event know that checking-in while attending will not only let others know where they can meet up but that they might get a deal for being there. Maybe your business would benefit from a few hundred people showing up at your location for an event?

I ask. . .

So how are you taking your social out of the box, to the streets, being creative and getting face time with your friends, relatives colleagues and connections?

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this blog. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

I recently connected with Mark Ferdman, Co-Founder and President of Pushkart. “Pushkart is a free marketing and advertising service that enables you to get exclusive Deals, share them with your social networks, and hook up friends!” The company started on the East coast (Primarily the New York/New Jersey area). But they are spreading to the Midwest (Chicago Area).

Pushkart has a daunting task and is up against fierce competition from those companies that are searching for the magic bullet for success in this increasingly crowded space. I will say that my first impression of Pushkart was positive and I quickly noticed that they are harnessing several tools and services together in their offering.

Ferdman said Pushkart utilizes geolocation, group buying, social media and couponing. When a merchant uses the service, the customers that visit their location can take advantage of the deal that is being offered. The deal may be in the form of a product or service, discount or other offer from the merchant. If a purchase is involved the customer buys what is being offered from the merchant. There is a flat fee based on the size of your business.

Pushkart for Business

I must tell you that the day I interviewed Ferdman was the day that Facebook announced “Deals for Facebook Places” where users can find special offers from businesses. In a follow-up comment Mark stated that Facebook’s announcement, “certainly validates what we’re doing!” Whether we are talking about this type of tool or other tools, the competition fuels the need for everyone to strive to be the best. Needless to say we would still only have one brand of automobile if everyone back in the day said, “Well, Ford already has one”.

Another way Pushkart is differentiating itself from the competition is what they call, “Social Networth”.

“Social Networth, is an index we invented for Pushkart members and businesses. Our proprietary algorithm determines the interest levels in consumer categories amongst your connections, the size of your social networks, and how often you use Pushkart. Keep in mind, Social Networth is relative to the business that’s offering you a Deal. Your Social Networth might look great to one business but not so great to another.” They go on to explain, “With the advent of social media, you have literally become a broadcast channel. You have an audience with a specific reach and demographic. Businesses can use your Social Networth index to determine your value to them.”

Pushkart for Consumers

We will see how Pushkart continues to move forward with their new service. Yes we have seen big companies do their best to dominate the markets and push small businesses aside. What we have also seen is that it doesn’t always resonate with everyone. People love to see “David slaying Goliath”. Ferdman is clearly passionate about the company and has great expectations for success.

A note from ÜberBlueDM

We are looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.