Posts Tagged ‘Google’

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.


Feedly PictureIf you are an avid user of Google Reader you have already seen the note that appears saying “Not available after July 1, 2013. Google notes “There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience”.

For some, this is bad news. For others, this is an opportunity. Enter Feedly. . .

Although Feedly has been around for a number of years they have had a rebirth. Since the announcement from Google about the demise (retirement) of Reader the Feedly site boasts that more than 3,000,000 have switched to Feedly. Read more on the Feedly blog HERE. So if you are looking for a new solution to “organize your favorite blogs, news sites, podcasts and YouTube channels and access them all in one place” Feedly is an option for you.

Google Reader? What will you be switching to for bundling your information?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Dan Gershenson and I were asked recently to teach a college class virtually, using Google Hangout. The class, “Communication for the Web” class is led by our colleague and Creative Director, Mark Peterson at Grand View University.  The topic for our class was “Getting Started with LinkedIn”. The group of students included freshmen, sophomores, juniors and seniors. We spent approximately one hour working with the students.  Some were new to LinkedIn and just getting started while others had already established their profiles. We touched on the key points, important truths and the rules that apply when using the “professional” platform.

The dramatic difference in the way that today’s social platform tools are being used for ultimately getting a job for students vs. the tools which were in use merely ten years ago are like day vs. night. True, social media was just beginning then & was met with a great deal of skepticism but these students have everything they need at their fingertips to demonstrate their abilities online.  The question is will they use the tools which are available to them today? Are they being encouraged by their professors and counselors to use the tools? The most important point we communicated to the class is that they need to start using the tools immediately.

We consistently ask our clients the same question. The opportunity and platforms are ready and waiting to be harnessed, utilized and exploited. The question is, will they use today’s tools to advance them or their company’s into the present day social climate? It’s not too late to start.  

Many students have the same feeling we had when we were in school. They have feelings of invincibility and want to take on the world to make it a better place, achieving greatness. They can do it and hopefully they will achieve their goals. We all have that ability no matter where we are in our lives. The question still remains. . .will we take advantage of the opportunity?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

How often do you check to see what FREE tools or applications Google is offering to make your business more successful? What tools and apps do they offer for FREE that you might be able to use instead of others you are paying for from another vendor? If you aren’t checking regularly for these tools, you should begin doing so now. A few examples. . .

I was in a meeting the other day and we were talking about the new Google Maps app. We both commented that the turn by turn narration is fantastic and much better than having to look at the apple map app. True, this isn’t something new. “TomTom” and Garmin have been providing GPS for years. But the question you must ask yourself is, “Why pay for a separate device, when you have a free version from Google?” Are these vendors concerned that Google just took a big chunk of their business?


Let’s look at a few of the social media tools Google has available. 

Google + Hangouts. Better than Skype? Allowing you to add multiple people and its free. Skype makes you pay for a party of more than two. Sure it’s only $4.99 per month but why pay? Should Microsoft (Skype’s parent) be concerned? The track record for Skype’s ability to earn money hasn’t been all that great. Many people will still use Skype because they don’t have a G+ account and do not want one. Most people do have a Gmail account and getting the G+ account simply to use Hangouts is very easy.

Google: Social Analytics

If you have a website and you aren’t using analytics yet, you should be. You will learn quickly that you can see what, why and how people are finding you on the web.. There are other tools out there to use, but we are talking about Google’s FREE tools here. If you are already using Google Analytics, you may not be familiar yet with all of the functionality and reporting it offers beyond “how many visitors” you have.  Social Analytics for example, has the capability to provide you with the tools necessary to “measure the impact of social and tie it all back to your bottom line revenue through goals and conversions”.


Now anyone can argue pros and cons of free vs. paid tools. But Google is making it pretty easy to take a hard look at why you would want to pay for other tools. The more tools they make available for FREE, the more money you have, to spend elsewhere on getting your brand noticed. And let’s be honest here, Google controls two of the biggest search engines out there, Google and YouTube.  A pretty solid argument for figuring that a percentage of your expenditure is going to be with Google. You just need to determine how to get the most for your money.

Some scoff that Google has spent a lot of money on a variety of tools, products and apps only to dump them later.


Tennyson“I hold it true, whate’er befall;

I feel it, when I sorrow most;

‘Tis better to have loved and lost

Than never to have loved at all.”

[Alfred, Lord Tennyson’s poem “In Memoriam A.H.H. Section 27 (1850)]

Many of Google’s trial tools and apps have been successful and in return have driven millions of dollars in business their way.  Whether you love them or not the entrepreneurial spirit continues to be alive and well at Google.

If there is a tool we can recommend to our clients that’s FREE vs. paid you can be sure we will tell them about it. If the tool is optimal and FREE, the money the client saves can be spent on something else they may need for the campaign or they can simply bank it.

So what are your favorite Google tools, apps, and platforms that you use for business?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

So Google Plus is out there now to a select few. For those that haven’t heard about Google Plus you can check it out here: GOOGLE PLUS. You can also get in the queue to “Join the Project” (click it in the upper right hand side of your screen).

Some are suggesting that Google could give Facebook a run for their money. Time will tell but initially, dare I say that is a pretty big wall to climb? There are some cool features that could conceivably give other potential “competitors” in specific spaces some challenges. Skype for example may be challenged with the Hangout feature which allows up to ten people to join in “face-to-face-to-face-etc.” video chat. Should Microsoft be concerned with their new purchase?

I’m interested in the small business applications for connecting with clients, team members, vendors and others. At the time of this post I am unsure whether or not a user will be able to screen share. If so then companies like WebEx might be a potential target for Google Plus. If you have information about this type of functionality let me know.

So are you currently one of the chosen few that has been given access to Google Plus?

If so, will you use it?

Or are you waiting for the chance to use it?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Have you ever seen the Seinfeld episode about George Costanza’s morbidly obese wallet? Watch this brief clip from the show so you see where I am going with this.

I must admit that I carry a mildly morbidly obese wallet. It is what it is. But I don’t walk around carrying a satchel or a “murse” (man purse) as some men I’ve seen. Although I could definitely use the extra space. Similarly, there are women who bring it all and walk around carrying what I like to call “suitcase purses” more like luggage, less like a purse. But seriously, I ask you all: do we really need all that stuff? George Carlin had a great bit on Stuff. Look it up if you have a few minutes.

So with wallets and stuff in mind what are your thoughts on the introduction of Google Wallet? Google ( describes their new APP (Android)this way, “Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.”

Could this be the death of the “George Costanza’s Morbidly Obese Wallet? What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at or call me at (847) 498-5494. Thank you for referring us to a friend.