Posts Tagged ‘implementing’

How many times have you heard this comment? “You’re listening to me, but you’re not hearing what I’m saying”. It’s one thing if you hear this line from your spouse, significant other, friend or colleague. Typically this is not a positive statement. The real question I have for you is this: how are you listening to your clients? What are your current and future clients talking about and asking about? What are they looking for on the web as it relates to your business? How and where can you actually “hear” what they are saying?

Listening when it comes to social media is something that is often overlooked. When is the right time to start listening in the chronological timeline of social media? The answer is…Right from the very beginning! Most business owners are so eager to get the Facebook fan page and Tweets going that they miss the point.

Start by listening first, to your current clients and potential clients. What are they talking about, interested in or having problems with? How can you help them? Given your expertise and your products, how can you be part of their solution? When you understand your target audience and where they hang out on the web you will be able to effectively implement the best tools. Ultimately these tools will make the most sense for everyone, giving everyone their sought-after results.

Hear is cutting edge information on one of the greatest inventions ever made.

In the beginning as part of your social media process “listening to the web” means researching and finding individuals, groups, communities, bloggers, fans and other related people and products who can dramatically impact your business. We often hear, “I don’t have time for that.” But finding time can mean the difference between success and failure of your social media strategy. When working with our clients we always recommend and ongoing commitment to taking time for research and listening. Part of this process also falls into the reputation management aspect of the solutions. The fact is that whether you do it or we do it…don’t wait, do it now.

Even if you have already implemented the aforementioned tools (Facebook and Twitter) it’s never too late to start listening. There are plenty of tools that you can harness and find your clients so that you can listen to them. If you are unsure what these tools are (many of the tools are free) give us a call. We can help suggest ways to listen that are relevant for you and for your business.

Perhaps you are already practicing good listening habits. If so, keep it up! The web is constantly changing and is never static.

How are you listening to your customers on the web? How are you finding success by listening? Share here. . .We all want to Listen and Hear what you are saying.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

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So, there is an ongoing debate in my house about the rules of engagement on Facebook. Rules for parents, that is…when friends of your children request to be your friend.

To friend or not to friend…that is the question?

According to our kids there is a “rule” that applies to us parents that we are “stalking” if we comment on our kids friend’s walls or we message any of their friends. Having trouble following all the rules? It seems like our children are giving us more rules than we give them these days.

Here’s how I see it. If one of your kids friends decides you are cool enough to be on their inner Facebook friends circle, I say, friend them back. Now some may say that is “weird” or “hey man, you aren’t a teenager anymore, stop living your teen life vicariously through your kids”. My response to them is this, “Listen man, just because you aren’t cool enough to have your kids friends friend you then you should work on being cooler.”

But seriously, the whole “friending” thing isn’t because we (parents) are creepy or stalking. At least I hope that isn’t why you’re on Facebook! Under no circumstances is that acceptable.

Here’s the deal, the rules changed when Facebook opened the community up from the college setting to everyone, everywhere! The fact that parents can stay engaged with their kids, in a community, is a good thing. Of course there are privacy settings and some kids are purposely limiting what they want their parents to see even if they are both friends. Respect goes both ways and you can definitely use this as an opportunity to connect with your kids and their friends.

The Onion News Network has a great take on the whole Parents on Facebook debate! (PG Rating)

So what do you think…To Friend or not Friend- your kids Friends? Let me know.

May be Will Smith said it best “Parents Just Don’t Understand”?

Here is another BIG opportunity for you as a parent…definitely talk with your kids about the rules of social media. Do NOT assume that they know the rules. If you don’t know the rules, feel free to give me a call and I will tell you. In general, the whole world is potentially watching what is being said, by anyone. Know the limits of the uses for the Facebook community.…and know that there are consequences for your actions. This lesson applies to everyone.

“What consequences could there be,” you ask? Just to share a few: You might not get that job you applied for based on something conflicting on your FB page. Or you may not get into your college of choice based on something seen on your FB page. Or you some kids have been suspended based on pictures seen on their FB pages…and the list goes on.

Here ends my lesson on Parenting.

Erik Hultman (a.k.a. E) is founder of ÜberBluerDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and social media staffing and temps for businesses to build their social media success.