Posts Tagged ‘internet marketing’

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

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I received the following letter in my inbox today from Starbucks CEO Howard Schultz. Immediately I am seeing responses both in favor and against the email on their Facebook Fan page and various Tweets (#Starbucks) Twitter. It will be interesting to see how they respond to the potential flood of fans or critics on their social media platforms.

What do you think? Should a brand like Starbucks voice their position on or about politics? What could the ramifications be for the brand?

The Email Letter…

September 2011

Dear Starbucks Friend and Fellow Citizen:

I love our country. And I am a beneficiary of the promise of America. But today, I am very concerned that at times I do not recognize the America that I love.

Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington. And also like you, I am frustrated by our political leaders’ steadfast refusal to recognize that, for every day they perpetuate partisan conflict and put ideology over country, America and Americans suffer from the combined effects of paralysis and uncertainty. Americans can’t find jobs. Small businesses can’t get credit. And the fracturing of consumer confidence continues.

We are better than this.

Three weeks ago, I asked fellow business leaders to join me in urging the President and the Congress to put an end to partisan gridlock and, in its place, to set in motion an upward spiral of confidence. More than 100 business leaders representing American companies – large and small – joined me in signing a two-part pledge:

First, to withhold political campaign contributions until a transparent, comprehensive, bipartisan debt-and-deficit package is reached that honestly, and fairly, sets America on a path to long-term financial health and security. Second, to do all we can to break the cycle of economic uncertainty that grips our country by committing to accelerate investment in jobs and hiring.

In the weeks since then, I have been overwhelmed by the heartfelt stories of Americans from across the country, sharing their anguish over losing hope in the strongest and most galvanizing force of all – the American Dream. Some feel they have no voice. Others feel they no longer matter. And many feel they have been left behind.

We cannot let this stand.

Please join other concerned Americans and me on a national call-in conversation on Tuesday September 6th hosted by “No Labels,” a nonpartisan organization dedicated to fostering cooperative and more effective government. To learn more about the forum and the pledges, visit www.upwardspiral2011.org

America is at a fragile and critical moment in its history. We must restore hope in the American Dream. We must celebrate all that America stands for around the world. And while our Founding Fathers recognized the constructive value of political debate, we must send the message to today’s elected officials in a civil, respectful voice they hear and understand, that the time to put citizenship ahead of partisanship is now.

Yours is the voice that can help ignite the contagious upward spiral of confidence that our country desperately needs.

With great respect,

chief executive officer, Starbucks Coffee Company

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Have you ever seen the Seinfeld episode about George Costanza’s morbidly obese wallet? Watch this brief clip from the show so you see where I am going with this.

I must admit that I carry a mildly morbidly obese wallet. It is what it is. But I don’t walk around carrying a satchel or a “murse” (man purse) as some men I’ve seen. Although I could definitely use the extra space. Similarly, there are women who bring it all and walk around carrying what I like to call “suitcase purses” more like luggage, less like a purse. But seriously, I ask you all: do we really need all that stuff? George Carlin had a great bit on Stuff. Look it up if you have a few minutes.

So with wallets and stuff in mind what are your thoughts on the introduction of Google Wallet? Google (www.Google.com/wallet) describes their new APP (Android)this way, “Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.”


Could this be the death of the “George Costanza’s Morbidly Obese Wallet? What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

With so many people unemployed, so many people underemployed, so many people unhappy at their current job and so much advice on how to get hired…what are you doing about it?

I used to use the word “So” a lot. The word “so” is often used in conjunction with wanting to know more, hoping to dig deeper and also in the sense of “who cares”. In this blog I am using “so” to dig deeper and learn more from you about how you or people you know are using social media to find a job. If you are the one looking for a job you know all too well that it can be tough out there to even get a rejection letter much less an interview. So your answers here, will help others out there. In turn feel free to post what you are looking for and we will do our best to share your information.

If you are just starting to use social media you may not be aware that many corporations are using it to find the very best candidates. A friend of mine, Allison Kruse, @WAGSRECRUITER is a Talent Sourcer at Walgreens. Twitter is one of the ways she is getting the word out to find potential job candidates. Walgreens and many corporations are turning to Twitter, LinkedIn, Facebook and other avenues to find talented people.

Even before social media, you had to do everything possible to set yourself apart from the competition. You are very much a brand just like the company to which you may be applying. In this economy, the use of social media tools can certainly work in your favor to get you in the door. It can often get you “in the know” about who the key contact or hiring manager might be. “Walls” are sometimes put up if a company uses a service like Monster or CareerBuilder, allowing the hiring managers and departments to remain anonymous. But knowing how to use the tools available in social media can often break down those barriers.

A few quick tips. Make sure your LinkedIn profile is up to date, without spelling or grammatical errors and make sure it is complete. If you don’t know what this tip means check out www.LinkedIn.com . Sign up for an account. And know that it is one of the first places a potential employer looks. LinkedIn is also a great place to look for jobs. I have many friends that have been successful at finding jobs via LinkedIn. Remember if you are using social media in any capacity, future employers could possibly be scrutinizing over your behavior. Your pictures, posts and overall demeanor on these sites could mean the difference between getting hired or fired even before you get the job. Use the security and privacy features available and if you are serious about finding a job remove any controversial pictures first…among other things.

SO…back to the original question. . .Are you using social media to find a new job? What have you found to be the best ways to search and get noticed? What companies have you found are best at using social media when it comes to finding the most qualified people? Did you recently find a job using social media? Share your successes with us here!

Have a suggestion or suggestion for future blogs? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! And visit Do it NOW! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

When was the last time you had to say, “I’m Sorry”? Remember that a sincere apology can speak volumes about you, your business, product and solutions. If you need to apologize don’t delay and do what’s right!

What examples do you have of apologies that received great responses for the individual or brand?

Maybe Brenda Lee said it best…Yes, this was a long time ago…but the words still ring true today.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

We all love a great success story! So our question this week encourages you to brag. What worked for you? What was your campaign? Why did it work so well? What was your inspiration? Did the money you spent on the campaign translate to revenue? Or was it successful because you gained tremendous exposure? Did you handle the project on your own or did you use an outside agency? How did you get the message out. . .direct mail, email, social media, broadcast, outdoor?

Whether you answer one or all of the questions we are excited to hear what worked for you. Time to start bragging!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Why?

Our Wednesday Question of the Week comes from Don Jaynes, President, Ednovia Learning Solutions .

Q: “How do you, as the small business owner, balance the need to be hyper focused on your core products with the need to also always be exploring new product directions and opportunities?”

Time for your answers. . .

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Today and on future Wednesday’s I will be asking you, as business owners, questions that are designed to encourage conversation. The idea is to share with each other helpful suggestions and possibly answers to the things we all face with our businesses. First, the question, and then I will provide details about why I am asking.

As a small business owner what happens to your business if something happens to you?

More details. . .

A little over two years ago I started a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). The original purpose of the group was to get a small group of my friends out to network, drink coffee and help each other with our respective businesses. Today we have 479 members. We meet once a month on the second Tuesday, network and have three speakers that present in a speed format.

A reoccurring discussion amongst our members is “what happens to my business if something happens to me?” Many of us are small business owners with very few employees (or we operate independently). If something would happen that takes us away from the office for an extended period of time (vacation, health problems, etc.) who would be the person able to assume the responsibility of running the company? Would one of our employees be able to handle the business in our absence? Could a friend or business colleague take over? Would my spouse know what my business does, how it operates, how to contact clients, how to handle everything related to my business?

We often avoid the question because we don’t want to consider the fact that we actually might not be immortal or superhuman. So I will ask the question again, this time in a slightly different way. . .What have you done to safeguard your business if you can’t be the person running it?

Time for your answers. . .Share your wisdom here and we will all be better prepared for our future!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.