In my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”
We love when others share our content!
Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.
What are you really sharing?
Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content. Allow me to elaborate. They almost never write anything original or post content that truly defines them as an expert. If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.
Wouldn’t it be nice if it happened overnight?
We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.
“But how?” you ask.
Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.
Keep your social media presence current. Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].
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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.