Posts Tagged ‘LinkedIn’

The Peeple app was recently pulled from the market before it ever had a start. The creators felt like they had created a very “positive” app. But there was a very unexpected response and perspective from the online community that did not view the app as positive at all. We all know there are both positive and negative things on the internet every day. A digital landscape where anyone can comment, review, rate and regret things that they post.

One would argue that apparently the internet developed a conscience and scruples? After Peeple cofounders Julie Cordray and Nicole McCullough hit the internet with the announcement of what has been called, “YELP for People” by The Washington Post the backlash was almost immediately negative. The irony of the negativity is that the creators claim that the app was only ever intended to be a place for people to uplift others and post positive comments.

In her YouTube video Condray is very excited about the possibilities for the Peeple App

What do you think about an app or social platform that allows other people to post about you without your permission? Some may call that Facebook. . .or Twitter. . .or ??? Not that long ago the Yik Yak app learned a valuable lesson. The app became a place where school children and others had the anonymous freedom to bully others. Most schools have banned the app on campus.  There are others similar apps and platforms out there but you get the picture.

Condray also published the following posts via LinkedIn Pulse if you would like to read more.

Dear Twitter, Shame on You

I Became a Trending Topic for the Wrong Reasons. Here’s Why We need Peeple, the Positivity App I’m Building

John Oliver had his own take on the app. . .

 

I ask the question again. Do you think the Peeple app that allows others to make, “positive” comments about you is a good idea? Does the internet actually have a conscience? Or is the internet being hypocritical and selective about the apps and social platforms it chooses to have scruples about?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

I consistently remind people to personalize invites they send to others when they invite them to connect on LinkedIn and to not rely on the default invite.  A personalized note reminds the individual you’re connecting with, where they may have met you and how you may know each other.

But times have changed. . .

The mobile LinkedIn app has me rethinking how I will advise people to connect. Why? There is now a distinct difference when sending an invite from the mobile app vs. the computer. You are not given the option to personalize your request when sending an invite to connect using the mobile app.  As a result the person on the other end simply receives the one liner default invite.

A missed opportunity. . .

I know several people who will not connect with someone without receiving a personalized invite. If you are the person on the receiving end of the standard/default one-liner invites, you will now need to think twice before dismissing them.  I recommend first, taking a few minutes to look at the profile of the people trying to connect to see how you might know them before trashing the invite. If you simply dismiss the invite you are potentially dismissing a valuable opportunity.

How to avoid being dismissed. . .

You yourself of course run the risk of being dismissed if the person you are sending an invite to subscribes to the “I don’t connect with anyone who sends me a default invite” mentality.   If you place a high value on a prospective connection, wait until you can send the invite from your pc or laptop. This way you can include the personalized details and chances are in your favor that you won’t be dismissed.

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

You may have already seen that LinkedIn recently updated the look and functionality of your profile. Before the update you had the option to add three links to your personal website(s). When the update happened those links moved and may have even reset. When I say reset you may need to fill them in again.

 

Here’s how. . .

  • Access you LinkedIn Edit Profile
  • Find the Edit Contact Info in the first section (click it). It has a Rolodex looking icon. Remember Rolodex?
  • Find the Websites Section and click on the pencil.  You can now add your websites.
  • Click the drop down and select “other”. This allows you to customize the name in the box to the right. Then add your website to the next box on right.
  • Click Save. Go to your profile and make sure the links are there, click them and make sure they are working.

 

You can always give me a call if you have any questions. 

What other changes have you found that would be helpful to others? 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Dan Gershenson and I were asked recently to teach a college class virtually, using Google Hangout. The class, “Communication for the Web” class is led by our colleague and Creative Director, Mark Peterson at Grand View University.  The topic for our class was “Getting Started with LinkedIn”. The group of students included freshmen, sophomores, juniors and seniors. We spent approximately one hour working with the students.  Some were new to LinkedIn and just getting started while others had already established their profiles. We touched on the key points, important truths and the rules that apply when using the “professional” platform.

The dramatic difference in the way that today’s social platform tools are being used for ultimately getting a job for students vs. the tools which were in use merely ten years ago are like day vs. night. True, social media was just beginning then & was met with a great deal of skepticism but these students have everything they need at their fingertips to demonstrate their abilities online.  The question is will they use the tools which are available to them today? Are they being encouraged by their professors and counselors to use the tools? The most important point we communicated to the class is that they need to start using the tools immediately.

We consistently ask our clients the same question. The opportunity and platforms are ready and waiting to be harnessed, utilized and exploited. The question is, will they use today’s tools to advance them or their company’s into the present day social climate? It’s not too late to start.  

Many students have the same feeling we had when we were in school. They have feelings of invincibility and want to take on the world to make it a better place, achieving greatness. They can do it and hopefully they will achieve their goals. We all have that ability no matter where we are in our lives. The question still remains. . .will we take advantage of the opportunity?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Last December I posted, “Does Endorsing Your Connection on LinkedIn have Value?

I have been thinking more about the LinkedIn Endorsement feature. Here is one additional thought. When you see that someone has just endorsed you, think about reaching out to them. This is an excellent time to give them a call or email them! You were just on their mind for one reason or another. Maybe they just saw one of your posts or perhaps they were in a meeting thinking about you or your business.

When you contact them, simply start by saying, “Thank you for the endorsement.” If this is one of your connections who you haven’t spoken with in a while, it’s the perfect time to find out what they’re doing/how’s business? It’s also a great time to update them on what’s new with you and your company. Where you take it from there is completely up to you.

Let me know how this works out. Did it lead to a mutually healthy conversation for both of your businesses?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

There are people who claim that networking only became popular with the onset of LinkedIn Groups and the advent of popular social media. Others argue that networking has always been in existence and has evolved for the better, becoming more efficient.  The fact is that networking has been around for hundreds, or even thousands of years.   There are (and always have been) multiple ways to network- endless events, mixers and social gatherings to attend.  But what is networking really and where is the value in this age-old concept?

Last year I made a conscious effort to look at all of the networking I was doing and the groups I belonged to, both online and in person. I did my best to place a value on the time, money and effort I was putting into each group vs. the value I was getting out of each one. 

I quickly realized that I didn’t have a cohesive plan for my overall networking. It was obvious I needed to re-evaluate why I was attending the many networking groups and events. I decided I needed a better plan if I was to continue spending my time at many of these groups.  Perhaps I would even conclude that my time could be better spent elsewhere.

Think about these questions for a few minutes. . .

  1. Are you seeing the same people at several of your different networking groups?
  2. Do you find that you are meeting a lot of people who you will introduce to others (i.e., business referral)?
  3. Have the people in these groups or events referred business to you?
  4. Is the group “industry exclusive”, meaning that you are the only representative of your particular industry in attendance?
  5. Will members of this group view you as a potential resource?
  6. Have any of the members of this group become a direct source of revenue for your business?

If your answers were as follows: 1-Yes, 2-No, 3-No, 4-No, 5-No, 6-No.Then you are probably in the wrong group and it may be time to reevaluate. 

I can hear the potential arguments now, “But Erik networking isn’t an overnight thing. It takes time to develop a relationship.” “Erik, I need to get out there and network or I risk not being seen.”  There are many arguments for networking that I agree with completely. But I ask you again, what is the value of networking?  I have talked to a number of people recently who feel the need to determine the real value of their networking behavior. Remember it isn’t about whether you like the people at these groups. There are always awesome people everywhere. But business is business. That’s the bottom line.

Me?

How am I spending my time after my evaluation? I am still part of a number of networking groups. I am finding more time to spend on sales and strategic partnerships. I continue to stay in touch with members of groups that I am on hiatus from at this time. I am being more specific and intentional in quality referrals to my connections. Finally, I continue to refine my networking plan for what works best for me and my connections.

You?

What do you think? Is it time for you to pull back and evaluate the true value of the networking you are doing?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

A friend emailed me today asking about an email he had received from LinkedIn.  The subject line read,   “Bob congratulations! You have one of the top 1% most viewed LinkedIn profiles for 2012!” My friend asked, “Is this a good thing?”

Perhaps you also received a note of congratulations from LinkedIn, for being in the fortunate 1%, 5%, 10% or other %.

Here is how I answered Bob’s question. . .

“Hi Bob,

As for being in the 1% on LinkedIn the question is really how is that converting into business for you? Nice to be in the 1% if customers are buying something or if your firm is getting visibility that is translating to new customers. If you can attribute solid business growth to the 1% or any % on LinkedIn then that is a good thing. So the question for you is ….has LinkedIn done this for you or your firm?

Best regards,Erik”

What is your percentage and can you attribute direct business growth as it relates to your activity on LinkedIn? 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.