Posts Tagged ‘marketing’

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True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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UB blog Help wantedA blog tends to be a very personal piece of writing, to many writers. A blog represents you, your identity and your expertise. If blogging is all you do then you can typically find the time to come up with enough posts daily, weekly and monthly. And while some people take pride in what they post on their blogs, others view it as a chore or a burden. To some, a blog is simply another way to get a message out there; a means to promote their business or brand.

The alternative choices. . .

Do you find yourself saying, “I have no idea what I am going to write about this week!” or “I haven’t written and posted a blog in over two weeks!” or “I have no time to commit to writing these blogs and I really don’t like to write.” If you feel overwhelmed writing your own blog there is always the option to hire someone to write your blog for you. I am biased with this as an option because it’s one of the services we offer. We can write your blog and we can post it for you. Another alternative is to ask someone to guest blog for you. More than likely there are plenty of people you know who could guest blog for you. Maybe you’ll decide to have a guest blogger once a month. If you only post two blogs per month half of your work would be done.

But who?

A few suggestions for you before you hang out your help wanted sign asking for guest bloggers.

Other Bloggers: Do you read other blogs that also talk about your area of expertise? You can ask these bloggers if they would be interested in guest blogging on your site. Most will immediately take you up on your offer because your blog gives them added exposure.  

Experts in your industry or field: Pick a few people you feel really know their stuff when it comes to your field.  I’m not suggesting going to your competition. But find someone you respect who also writes and communicates well.  

Employees: You may have an employee who writes well and who you trust with expert knowledge on a subject.  I will throw out one caveat to this suggestion. You have to decide if this takes your employee away from something more important, especially if it interferes with adding to your revenue stream.

One more benefit. . .

When you find someone to guest blog for you they will more than likely promote your blog on their website and other social channels. After you thank them for agreeing to write the blog let them know you are okay with them directing their fans and followers to the blog. In return you can share their sites too as part of your social campaign.

Help wanted!

If you think you’d be a good fit here and would like to be a guest blogger, let me know. I am always excited to share original content from passionate people.  

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

How are you successful? What did you do to become successful? You have an opportunity here. You see, each one of you has been successful in some way. Maybe you have enjoyed amazing success. Maybe you turned a failing company into a profitable powerhouse? Maybe you retired at 45 years old? Maybe you would say you have only had limited success.  Either way I hope you can take a few minutes to share one or two stories of your own success with us here.

Many successful people will tell you that the only way to succeed, is through failure. You’ve probably heard this famous quote, “I have not failed. I’ve just found 10,000 ways that won’t work.” -Thomas A. Edison. We all learn from failure. Some people like to hear more about people’s failures in business, than their success stories. Why? So they don’t make the same mistakes. In fact, if you have a story of  failures (a.k.a. what not to do in business), I know our readers would like to hear about them.  The advice you share through your past failures may just help someone who is trying to build a successful businesses.  True we could all go to another webinar, read another self-help book or watch a video. But we would rather hear from you. Also, if your success came from any others sources you respect, let us know.

As you know I do like to include videos in my posts. I was looking for one or two that would meld well with the theme “Success”.  Steve Jobs explains the rules for success. . .

 

On a more lighthearted look at how to be successful I also found the Michael J. Fox full length movie from the 80’s, “The Secret of My Success”. Not sure that it is exactly the roadmap we should follow but you might find it entertaining.

 

So what is YOUR secret to success? 

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

 

 


“It’s not working! Everything we put out there is falling flat and I don’t know what else to do! We post interesting stuff all the time on Facebook, Twitter and on our blog but no one cares. No one is reading it. No one is responding!?!?!?!?!?” These are typical comments we hear from our potential clients on a regular basis.

Sound familiar? Have you ever voiced any of the above questions? You think you are doing the right things for your business but no one else does. Your trusted advisors are even telling you that you are “doing it wrong” but you insist you are doing it right. The fact is that nothing you are doing is creating revenue for your business but you can’t see it through your blurred vision . . .

Here is my advice, STOP. Stop and figure out what it is you think you are doing and why you are doing it. Think about whether or not it is time to consider a new strategy. It is often obvious to outsiders to see when someone doesn’t have a strategy and their activity seems disjointed, disconnected and irrelevant to their overall objective.

One of my favorite Seinfeld episodes is the one where George decides that he is going to do everything opposite of how he has done it in the past and everything begins working for him, from that point forward.

Sometimes doing the opposite of what you have been doing is the right decision. I recently had a conversation with a gentleman who insisted everything he was doing was the best way, the only way. The reality was that his “best way” was yielding NO results in revenue for his entire first quarter. When approached with suggestions on how he might consider doing things differently he immediately shut down and wouldn’t consider any other way from his own way of doing things. The logic there still baffles me to this day.

I’m not saying for you to say YES to everything. Clearly that can be the wrong approach if there isn’t a solid strategy behind it. Remember what happened to Carl in the movie YES Man.

Making a decision that goes against your gut isn’t always the right decision. But making good decisions based on the advice of experts and professionals should be strongly considered before summarily dismissing them.

Do you have any examples of when changing your strategy and going in the other direction paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

“How poor are they that have not patience! What wound did ever heal but by degrees?” William Shakespeare. Now who could argue with “The Bard”? Patience is a virtue! Understandably, many clients do not believe that patience is a virtue, in business. Businesses want results, immediately. They expect and often need immediate and impressive results from any marketing program they utilize. Patience while waiting for sales to increase is often non-existent. Yet immediate, dramatic results are not always a possibility with social media, advertising, marketing and public relations.

A few years ago social media for businesses was brand new. There wasn’t much competition on Facebook, Twitter and other platforms when it came to getting noticed. Back in the day our initial conversations with clients talked about what they could expect from their first social media experiences and how long they might wait before seeing results. We talked about the fact that every client is different and results will vary. We still have that conversation.

The vast majority of social media experts I know do their best to set realistic expectations for their clients. It is the other stories I have heard about a small percentage of some “social media experts” that are overpromising clients spectacular results in a very short amount of time. I don’t particularly care for people who give an industry a bad name and leave clients feeling that that they have been hoodwinked. My point here is to caution you: be leery of someone who promises you unrealistic results in a very short period of time. If you have been promised that you will get stellar results in one month…run away. I also warn you about any hair care products that promise the very same kind of results while you are attempting to grow new hair. This video helps explain. . .

Have you ever noticed that whenever something new comes along it’s supposed to be “The Greatest, The Best, super-new, super-cool, super-fast!” Social media is great and it’s cool and it takes time. Maybe Orson Welles in this commercial quoting Paul Masson said it best, “We will sell no wine, before it’s time.”

I have taken an informal survey with my social media colleagues and many of us are seeing that six + months is an accurate timeframe for expecting results. That isn’t to say that you and your business won’t see some victories and successes before that time. Keeping the six month timeframe in focus will afford everyone to set realistic expectations.

Be sure you are doing the day to day things that are going to continue to build your presence. At the same time be very intentional about everything in your strategic plan. In addition to patience, Persistence and Consistency are also key components. And you will sell the wine…when it is time.

How has patience paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

In the past, networking used to be “let’s do lunch” or “let’s play golf” or simply getting together for drinks after work. Oh how times have changed. There are so many networking groups. . .so many choices. . .so little time!

Last week I looked at the “cost” of networking for my own company. When I say cost I mean the actual dollars that I spend on networking. Next I looked at time: the amount of time that I spend networking. For a small business owner that equates to a pretty hefty investment as it relates to all of the things we have on our “to-do” lists. Finally I looked at how much of my networking dollars and time spent I can attribute to this year’s sales.

Ask some people and they might advise that you eliminate all of your advertising, marketing and public relations and have you simply network. Effective networking can create great referrals, right? Introductions to others pay dividends because the hope is for a reciprocal introduction, right? You introduce someone, they’ll introduce you, right? Business starts rolling in the very minute after you finish giving your 30 second intro, right?

In my next post I will discuss my own conclusions on whether or not networking has paid off for me and for my company.

For now I pose this question to you: what are your networking findings for you and your business? Has networking and the investment of time and money been financially rewarding?

As always I thank you for spending time reading the blog. If you enjoy these posts thank you for subscribing and sharing.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area celebrating it’s 3 year anniversary this December.

When was the last time you had to say, “I’m Sorry”? Remember that a sincere apology can speak volumes about you, your business, product and solutions. If you need to apologize don’t delay and do what’s right!

What examples do you have of apologies that received great responses for the individual or brand?

Maybe Brenda Lee said it best…Yes, this was a long time ago…but the words still ring true today.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

We all love a great success story! So our question this week encourages you to brag. What worked for you? What was your campaign? Why did it work so well? What was your inspiration? Did the money you spent on the campaign translate to revenue? Or was it successful because you gained tremendous exposure? Did you handle the project on your own or did you use an outside agency? How did you get the message out. . .direct mail, email, social media, broadcast, outdoor?

Whether you answer one or all of the questions we are excited to hear what worked for you. Time to start bragging!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.