Posts Tagged ‘New Media’

Last week was a big week for Facebook at the F8 Developers Conference. For those who don’t know what the conference is all about, “F8 is for developers, entrepreneurs and innovators who are creating a more social web.” Lots of changes are on the way for Facebook. You may have already noticed a few of them already. Although I heard many mumblings and grumblings expressed last week about the initial changes to Facebook, I can honestly say that I am extremely impressed with what they are planning.

Mark Zuckerberg has made no secret that he wants Facebook to be “THE” destination on the web. A destination that has something for everyone, where each user has the freedom to express his/her own personalityin a variety of ways. Whether you are the type of person who only uses Facebook to only view friend’s photos or you’re the type who wants to fully immerse yourself in the apps, games, music and the complete user experience, Facebook wants you.

If you missed the Keynote address at F8 and want to learn more click here: F8 Keynote . Although it does require 1 hr and 42 minutes you can see the new features in action and learn more about what’s being planned for the future of Facebook.

A quick note to those of you who have expressed displeasure with the new changes. If you are hoping Facebook will return to the old format, that’s probably not happening. Facebook has invested a lot of time, money and resources in developing the new look, feel and functionality of the platform. They also have many partners that have a lot riding on the success of the new Facebook. You can also count on Facebook continuing to evolve in the days, weeks, months and years to come.

How will you take advantage of the new changes on Facebook?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Advertisements

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

You are very popular. You have 500 plus LinkedIn connections, 1,000 plus Facebook friends, 10,000 followers on Twitter. These are very impressive numbers to your friends, colleagues, followers and clients. But who cares how impressive they are to others if they don’t bring value to you.

Much like we clean our houses and sort through all of the worldly possessions, we must regularly review, sort and clean up our LinkedIn, Facebook and Twitter connections. How often do you go through your connections and actually connect with contacts that make sense for your business? When was the last time you went through all of your connections to see if any of them recently changed jobs or added any other major updates?

In a recent call with my friend, Bob Lambert, SAMURAI BUSINESS GROUP LLC®, Turning sales mastery into a competitive advantage™, we talked about the importance of monitoring and keeping your LinkedIn connections up to date. We talked about how this should be a regular practice for everyone. By doing this you will keep in touch with your most important business connections. You will also be able to make sure you have a realistic number of connections that you can stay in touch with over the next twelve months.


A key factor for your success & the success of your business is the ability to connect with people. Even a great communicator can’t realistically stay in touch with thousands of people. Let me address that I am not talking about your many followers that find you funny, intriguing, witty, good looking and someone they follow for great advice. I am talking about the ultimate goal of connecting in person or on the phone in a conversation; connections that have a solid chance in creating business for you. If you are NOT making that connection with your connections, that is a potential problem for your business.

My challenge to you is for you to start the process of reconnecting, cleaning house (your contacts) and getting together with those the people that can help make you successful.

Important note: Make sure you are returning the favor. While you review your connections make sure you are thinking about how those connections can help other people you know.

What is your favorite social media tool for staying connected with your business contacts? What percentage of those contacts have resulted in sales from that tool?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

When was the last time you had to say, “I’m Sorry”? Remember that a sincere apology can speak volumes about you, your business, product and solutions. If you need to apologize don’t delay and do what’s right!

What examples do you have of apologies that received great responses for the individual or brand?

Maybe Brenda Lee said it best…Yes, this was a long time ago…but the words still ring true today.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

We all love a great success story! So our question this week encourages you to brag. What worked for you? What was your campaign? Why did it work so well? What was your inspiration? Did the money you spent on the campaign translate to revenue? Or was it successful because you gained tremendous exposure? Did you handle the project on your own or did you use an outside agency? How did you get the message out. . .direct mail, email, social media, broadcast, outdoor?

Whether you answer one or all of the questions we are excited to hear what worked for you. Time to start bragging!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.