Posts Tagged ‘Rules’

Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

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Why?

We recently discussed good listening skills when it comes to social media. Now that you have learned more about hearing & listening, let’s talk about responding. Yes, you do have a chance to respond and you should actually respond. But here are a few rules this time. Don’t talk just to hear yourself talk. Say it out loud with me, “Don’t talk just to hear yourself talk!”

Some of the most amazing people, authorities, experts, salespeople and others I have ever worked with aren’t big talkers. But when they say something, people listen. Remember EF Hutton?

Hopefully when you talk it will work out better for you than it did for them.

If you do respond all the time but you disagree simply to disagree or you don’t have a valid, valuable or useful point, then simply, don’t say anything at all. If this sounds like you, then your responses may be perceived by others as “noise”. There are exceptions to this rule but we have all seen (& heard from) those individuals who like to hear themselves talk. We see them coming and we run as fast as we can in the other direction.

The ability to respond to others is a fantastic opportunity for you. When you respond to others posts, blogs, tweets you are potentially bringing value, contributing and not simply being a consumer. In a recent session with a client we talked about individuals who only post products and services they offer and nothing else. These posts are not viewed as being valuable to most of us. They are viewed as spam. One promo every so often is fine. But product or service promotions each and every posting, is definitely not fine. When you are responding to others, you have the opportunity to get your name and your business out there. You also have the ability to be viewed as the expert without being one of “those” people.

Have you had a positive experience when responding to others? Has your response ultimately led to business? Share your experiences with us here.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend. We sure would appreciate it if you “Like” us on Facebook.

In the past I haven’t sent eBlasts out as a common practice for ÜberBlueDM, Inc. We are Social Media Solutions Company and also provide Social Media Staffing solutions (promo). Does that mean we limit eMail marketing campaigns in social media? Absolutely not. Email marketing campaigns can be extremely effective, inexpensive and valuable if done properly. They can also encourage people to be driven to your social media. I put these in the social media, digital marketing, internet marketing category.

How it used to be done?

I am sure you get your share of emails. I am also sure that you would call some of it spam. Not everything we receive in our inbox is always welcome and certainly some of it doesn’t bring us value. That’s why you should give careful consideration to what you want to accomplish with your email campaigns and what rules to follow. Here are a few thoughts and tips.

If you already have an email marketing service, fantastic. The reason I suggest a service vs. sending via Outlook is because many of these services provide you with a lot more functionality. They can help keep track of mailing lists, give recipients the ability to unsubscribe (this is very important) and offer a lot of other bells and whistles for what people do with the your email after they receive it. For example, did they open the email, did they forward the email, did they click on links embedded in the email and so on. It’s nice to have this information although not all of the information is completely accurate. An example of this would be if someone has email forwarded to their Outlook. You won’t necessarily know if they forwarded the email to someone they know.

Not sure what service to use? You can check out Constant Contact or iContact. There are many many more out there. Constant Contact is considered to be one of the leading providers. Which ones do you like best?

Bring value. One thing we always talk about in social media is brining value. Is what you are saying, sending and offering others bringing something that is valuable? Again, not everything is going to resonate with all people but do your best to say to yourself before you hit send, “Is this something that I myself would like to receive?” Make every effort to take off your sales pitch hat and ask the question. If the answer is no then you better reconsider hitting that send button.

Make sure you give recipients the option to share your information, forward to a friend, share on Facebook, Twitter, etc. Make sure you provide links for your website and social media pages. Encourage them to actively get engaged in discussions, ask questions, provide their thoughts, advice and recommendations.

With that in mind, how are you succeeding with email campaigns? What is working for you? Why has one campaign been successful and another one not so successful?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

How many times have you heard this comment? “You’re listening to me, but you’re not hearing what I’m saying”. It’s one thing if you hear this line from your spouse, significant other, friend or colleague. Typically this is not a positive statement. The real question I have for you is this: how are you listening to your clients? What are your current and future clients talking about and asking about? What are they looking for on the web as it relates to your business? How and where can you actually “hear” what they are saying?

Listening when it comes to social media is something that is often overlooked. When is the right time to start listening in the chronological timeline of social media? The answer is…Right from the very beginning! Most business owners are so eager to get the Facebook fan page and Tweets going that they miss the point.

Start by listening first, to your current clients and potential clients. What are they talking about, interested in or having problems with? How can you help them? Given your expertise and your products, how can you be part of their solution? When you understand your target audience and where they hang out on the web you will be able to effectively implement the best tools. Ultimately these tools will make the most sense for everyone, giving everyone their sought-after results.

Hear is cutting edge information on one of the greatest inventions ever made.

In the beginning as part of your social media process “listening to the web” means researching and finding individuals, groups, communities, bloggers, fans and other related people and products who can dramatically impact your business. We often hear, “I don’t have time for that.” But finding time can mean the difference between success and failure of your social media strategy. When working with our clients we always recommend and ongoing commitment to taking time for research and listening. Part of this process also falls into the reputation management aspect of the solutions. The fact is that whether you do it or we do it…don’t wait, do it now.

Even if you have already implemented the aforementioned tools (Facebook and Twitter) it’s never too late to start listening. There are plenty of tools that you can harness and find your clients so that you can listen to them. If you are unsure what these tools are (many of the tools are free) give us a call. We can help suggest ways to listen that are relevant for you and for your business.

Perhaps you are already practicing good listening habits. If so, keep it up! The web is constantly changing and is never static.

How are you listening to your customers on the web? How are you finding success by listening? Share here. . .We all want to Listen and Hear what you are saying.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Boo! Yes Halloween is near and lots of creepy crawlies will be appearing in the shadows. Fear is everywhere. Never knowing what to expect is the mantra! But what else is out there that can be equally as scary for some people? I’m not talking about all the costumes and haunted houses. The fact is that many people are definitely fearful of the unknown when it comes to social media.

Remember the 1979 thriller, “When a Stranger Calls”

The babysitter says, “Please can’t you help me, I’m all alone here!” Unfortunately a lot of people feel that way when they start thinking about social media. Social and alone? Something is definitely wrong here. Case in point: I’ve had people show me their Twitter pages and they are completely locked down so no one can see their tweets. Why are their pages locked down? Most often, they tell me they are afraid to say anything to their audience, for FEAR of doing it wrong. I can also apply the same mentality/types of statements to other forms of social media they are using.

The common theme is…THE FEAR OF THE UNKNOWN!!!

Good News! The fear of social media can be completely eliminated or diminished significantly, with a solid education. While you can find social media tips on the web and you can ask others who use social media for advice, you and your company will benefit in the long run by using social media experts.

I will speak as to how we work with our clients. Each one or our client’s is unique and so are the people that work there. Everyone’s knowledge is at a different level. We get to know everyone and their business and then we spend time determining the best fit for their individual social media program. The plan they need is not a “one-size fits all” extracted from internet tips. We know each one of them cares about their business and want to show it off proudly to the world. Make education a priority and your first goal. It will save you time, money and lead to a strong and successful social media presence.

Keep in mind that not all social media solutions make sense for your business. So don’t be tricked into something that won’t work or doesn’t make sense. Treat yourself to learning more about social media. A word to the wise to be leary of any “social media expert” that doesn’t ask you a lot of questions in order to get to know you and your business. Be advised that setting up your Facebook Fan page or Twitter account does not make someone an expert.

Remember the lesson at the very end of the movie “The Good The Bad and The Ugly”? Patience is something that will pay dividends. So be patient. Don’t feel like you have to jump in with both feet or learn everything in a day. Start slow, don’t rush things and keep learning.

Spoiler alert…this is the finale for the movie

What are some of the Good the Bad and the Ugly lessons you have learned about social media so far?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

So, there is an ongoing debate in my house about the rules of engagement on Facebook. Rules for parents, that is…when friends of your children request to be your friend.

To friend or not to friend…that is the question?

According to our kids there is a “rule” that applies to us parents that we are “stalking” if we comment on our kids friend’s walls or we message any of their friends. Having trouble following all the rules? It seems like our children are giving us more rules than we give them these days.

Here’s how I see it. If one of your kids friends decides you are cool enough to be on their inner Facebook friends circle, I say, friend them back. Now some may say that is “weird” or “hey man, you aren’t a teenager anymore, stop living your teen life vicariously through your kids”. My response to them is this, “Listen man, just because you aren’t cool enough to have your kids friends friend you then you should work on being cooler.”

But seriously, the whole “friending” thing isn’t because we (parents) are creepy or stalking. At least I hope that isn’t why you’re on Facebook! Under no circumstances is that acceptable.

Here’s the deal, the rules changed when Facebook opened the community up from the college setting to everyone, everywhere! The fact that parents can stay engaged with their kids, in a community, is a good thing. Of course there are privacy settings and some kids are purposely limiting what they want their parents to see even if they are both friends. Respect goes both ways and you can definitely use this as an opportunity to connect with your kids and their friends.

The Onion News Network has a great take on the whole Parents on Facebook debate! (PG Rating)

So what do you think…To Friend or not Friend- your kids Friends? Let me know.

May be Will Smith said it best “Parents Just Don’t Understand”?

Here is another BIG opportunity for you as a parent…definitely talk with your kids about the rules of social media. Do NOT assume that they know the rules. If you don’t know the rules, feel free to give me a call and I will tell you. In general, the whole world is potentially watching what is being said, by anyone. Know the limits of the uses for the Facebook community.…and know that there are consequences for your actions. This lesson applies to everyone.

“What consequences could there be,” you ask? Just to share a few: You might not get that job you applied for based on something conflicting on your FB page. Or you may not get into your college of choice based on something seen on your FB page. Or you some kids have been suspended based on pictures seen on their FB pages…and the list goes on.

Here ends my lesson on Parenting.

Erik Hultman (a.k.a. E) is founder of ÜberBluerDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and social media staffing and temps for businesses to build their social media success.

When I talk to our clients I ask them to look at their hands. As we know each finger serves a purpose and yes…so does the very important big thumb. This reminds me of the movie Stripes when Bill Murray offers to be the BIG Toe (kind of like a big Thumb)(Platoon Leader) if anything happens to Sgt. Hulka.

Hold up your hand and consider each finger one of the reasons for your business to be successful.

1. Advertising
2. Marketing
3. Sales
4. Public Relations
5. You (The BIG Thumb…The Sgt. Hulka…or Bill Murray…you choose).

Each one of these “fingers” of your business cannot operate independently of the others. Each “finger” of your business needs to work in harmony with the others or the handshake (the deal maker) will be limp, weak and more like a deal breaker. We will not get in to the “how to have a handshake” conversation here. Actually, yes we will. . . This very interesting “how to” video on a proper handshake sums it all up. If you are model that is. . .

I will have to pay attention next time I shake the hand of a model. I think I will know whether or not they have seen this video. And most importantly…”Don’t pump it”, no one likes that? Seriously this nice lady was way ahead of the Shake Weight.

Now that we are back on track and know how to shake hands, what is the one thing you may be missing? What is the extra finger you would grow if it were possible? The #1 new thing you need that you can use to tie them all together? You already know the answer. YOU NEED SOCIAL MEDIA.

But you’ll have to keep them all on the same hand because “one hand doesn’t always know what the other hand is doing”!

So if I may point this out one more time. It isn’t possible to grow an extra finger. But it is possible to include SOCIAL MEDIA in your business mix

What questions do you have about growing that 6th finger of SOCIAL MEDIA?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses to build their social media success.

ÜberBlueDM Public Service Announcement…PLEASE STOP TEXTING AND DRIVING! [& shameless promotion for hiring an ÜberBluer to text for Ü]

I know that you have heard time after time that you should NOT use your cell phone while driving. Especially NOT texting, reading email or watching YouTube while driving. You may be getting tired of hearing not to do it! But the first time someone (while texting) runs in to you, your property or someone you love…you won’t be tired of hearing this message! I have to say that this is one of those topics that can’t be talked about enough.

Let’s face it you have heard about the evils and daily statistics of drinking and driving. You may also know that in most cases you have a better chance of survival drinking and driving versus using your cell phone and texting. Remember that either way you, someone else or both is ultimately going suffer the consequences of the foolishness of texting, use your cell phone or drinking and driving.

Please DON’T Text Drive!

And now for the shameless promotion of hiring an ÜberBluer to do your texting for Ü!


Please raise your hand if you have been a victim of senseless foolishness (not just random foolishness but as it relates to the above conversation)? What is your story?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When we want to learn more about anything these days the first place most of us go is to the web. We quickly go to Google, Bing, Yahoo or other search engines and…BAM! You have the answer. I am often asked by our clients, “what is the best way to learn more about social media, especially how it relates to my business?” That’s easy, I say. “Go to your local library, open up the Card Catalog, use the Dewey Decimal System and…” No…not really. Although the local library may be a nice place to visit, very few people today would suggest that action for learning about social media! I definitely do not make my first recommendation to check out books at the library to get you started with your social media education.

Meet Melvil Dewey, inventor of the Dewey Decimal System. Would he be using social media if he were alive today?

What I do recommend is for you to seek out the experts in the field of social media. Do not seek out the people that immediately try to sell you something the first time you talk (or even the second time you talk). I have often seen and heard about consultants that are quick to jump in and make immediate recommendations without first getting to know you, your business, or your customers. Are they asking you questions about your current strategies for advertising/marketing/sales/social media? Are they asking what “success” really means for you? If they’re not, you may need to re-evaluate who that “expert” really is.

Like most topics these days you can find a tremendous amount of information on the web. Like most people you probably only have limited time to learn all there is to know about every topic. In meeting with my clients I hear a mix of comments like, “I don’t have time to learn this. Or Once I do learn then this, I don’t understand how this all works! Or I am afraid to make a mistake”…and the list goes on. Educating and removing the taboo is certainly what I preach as a logical and a great starting point. This allows you to make sure that you at least understand the basics and are able to make better decisions when future recommendations from consultants come your way.

I will also let you know that because of the constantly changing world of technology, improvements and ideas, one can spend many hours doing research just to stay current. Like many industries the experts follow the experts. One of the overall themes of social media is contributing something of value, helping and sharing this information with others in the hope that the world will be a better place. My term for this is, “ÜberBluerÜbercool”!

I always appreciate my followers on twitter. I do my best to bring value and increase their knowledge to those following me personally @ejhultman and those following me professionally @UberBluer (Twitter page for WWW.UberBlueDM.com). In addition to the time I spend educating our clients I provide them with many suggestions about how to continue learning. One example for a suggested resource is Mashable. The company was started by Pete Cashmore, and represents an excellent resource. There are additional categories to choose from that are on the site.

Once you get started learning, your hunger for knowledge will grow rapidly and will seem to be unquenchable. Be careful who you ask and if they say, “Hey, I know of this tree that provides all the knowledge you need, really! Eat the fruit…it will change your life forever!” Well…you know how that story turned out.

Are Ü overwhelmed with the feeling that you need to increase your knowledge about social media but don’t know how to get started?

About the Author: Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC , specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.