Posts Tagged ‘Small Business’

Do you have employees? Do you take an active interest in what they are doing online?  The reason I ask is not for you to see if they are acting in the best interest of your company or if they are leaking proprietary information to your competition. It goes without saying that you should have a social media policy regarding those points.  I am suggesting that you read your employee’s online content so that you may learn something about them.

I am fortunate to work with some very gifted people. I am consistently amazed at my team’s brilliance. Given what ÜberBlue does, everyone on the team has an online presence, each one uniquely different with their own personality and perspective. I enjoy learning from them and finding out what they know and what they are interested in because typically we uncover something that will actually help us out with our day to day activities.

It’s true that not all of your employees will be writing content online or posting interesting things. But if they are, you have a real opportunity to get to know them better.  I know there is the potential for some content to be less than desirable. For our purposes here I choose to look for the good in all people and posts.  The content I’m talking about is information you may find in their blog, LinkedIn posts, YouTube videos and many other places.

If you take an active interest in your employees they may take more of an interest in you and your company.  Why not make it easy for them to show you what they can do.  Why not ask them if they have a blog, how you can find them on Pinterest or if their band has videos you could see on YouTube? And in turn share your online presence with them. The possibilities are endless.

What interesting things are your employees doing online? Share a link here or on our Facebook Page. We love to learn new things.


Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

In the past, networking used to be “let’s do lunch” or “let’s play golf” or simply getting together for drinks after work. Oh how times have changed. There are so many networking groups. . .so many choices. . .so little time!

Last week I looked at the “cost” of networking for my own company. When I say cost I mean the actual dollars that I spend on networking. Next I looked at time: the amount of time that I spend networking. For a small business owner that equates to a pretty hefty investment as it relates to all of the things we have on our “to-do” lists. Finally I looked at how much of my networking dollars and time spent I can attribute to this year’s sales.

Ask some people and they might advise that you eliminate all of your advertising, marketing and public relations and have you simply network. Effective networking can create great referrals, right? Introductions to others pay dividends because the hope is for a reciprocal introduction, right? You introduce someone, they’ll introduce you, right? Business starts rolling in the very minute after you finish giving your 30 second intro, right?

In my next post I will discuss my own conclusions on whether or not networking has paid off for me and for my company.

For now I pose this question to you: what are your networking findings for you and your business? Has networking and the investment of time and money been financially rewarding?

As always I thank you for spending time reading the blog. If you enjoy these posts thank you for subscribing and sharing.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area celebrating it’s 3 year anniversary this December.

If your parents were like mine I learned many of my manners from them. We were taught to say “Thank You”. There are a variety of situations where this phrase applies. Often these days, it’s something that many people overlook in business.

Our lesson for today is something to carry with you into the future. Say “Thank You” as often as possible.

In many situations saying the words “thank you” are certainly enough. The words themselves carry a lot of weight when you say them with sincerity. I’ve listed a few examples below and suggestions you can use both personally and in your business to “go that extra mile” when saying thank you.

• When someone mentions you through their use of social media (LinkedIn, Twitter, Facebook, YouTube, etc) thank them in a response publicly.
• When someone sends you a great connection make sure you use your social media platforms to show your gratitude.

How about sending someone a nice memento or gift? It doesn’t have to be extravagant, it’s a small gift or nice gesture. A Starbucks gift card, iTunes gift card or something else they can enjoy. I’m truly surprised when this happens to me. As a recent example of this I mention my friend and fellow networker, Ken Kurtz, Sunbelt Business Advisors, who recently sent along a thank you to me in the form of a gift certificate. I must say that I was not expecting to receive a gift from Ken. But I will always remember the kind gesture.

Which brings me to my next point. Do something for someone when they least expect it. I will call this the unsolicited, unexpected, gesture of kindness. Think of the contacts you have that do business with you, say kind things about you, are always there for you and are some of your best allies. They don’t expect anything in return and all of a sudden, out of the blue they get this super cool gift from you. A little something that says…”Hey! I’m thankful to have you as a great person in my life”.

My last example doesn’t really cost anything but can pay big dividends for you. I credit this example to my friend JD Gershbein, Owlish Communications, that I recently saw present at the Business Event. One of JD’s suggestions was simple but brilliant. Go into your contacts, select one who you think is deserving and write them a recommendation. Especially write a recommendation that they haven’t asked for in advance. You can already feel how powerful this is can’t you? People will talk about you. You are the giver. You are someone that they can feel comfortable recommending because you are helping others and doing things for others.

The final point I want to make here is actually one of the best recommendations/best advice I have for you. Do for others without expecting anything in return from them. The previous examples should be done in the spirit in which they are truly created. If you only give with the expectation that you want something in return then I would ask you to reconsider your motivation. The truth of the matter is that you may do something for someone and never get anything in return. You might not even get a “thank you”. But I promise you this…If you give without expectation of getting anything in return…you will receive more than you can possibly imagine.

You see…Even celebrities like Taylor Swift get excited when they get something they weren’t expecting…

What ways have you found to be effective ways to say thank you to your business connections and clients?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

You are very popular. You have 500 plus LinkedIn connections, 1,000 plus Facebook friends, 10,000 followers on Twitter. These are very impressive numbers to your friends, colleagues, followers and clients. But who cares how impressive they are to others if they don’t bring value to you.

Much like we clean our houses and sort through all of the worldly possessions, we must regularly review, sort and clean up our LinkedIn, Facebook and Twitter connections. How often do you go through your connections and actually connect with contacts that make sense for your business? When was the last time you went through all of your connections to see if any of them recently changed jobs or added any other major updates?

In a recent call with my friend, Bob Lambert, SAMURAI BUSINESS GROUP LLC®, Turning sales mastery into a competitive advantage™, we talked about the importance of monitoring and keeping your LinkedIn connections up to date. We talked about how this should be a regular practice for everyone. By doing this you will keep in touch with your most important business connections. You will also be able to make sure you have a realistic number of connections that you can stay in touch with over the next twelve months.


A key factor for your success & the success of your business is the ability to connect with people. Even a great communicator can’t realistically stay in touch with thousands of people. Let me address that I am not talking about your many followers that find you funny, intriguing, witty, good looking and someone they follow for great advice. I am talking about the ultimate goal of connecting in person or on the phone in a conversation; connections that have a solid chance in creating business for you. If you are NOT making that connection with your connections, that is a potential problem for your business.

My challenge to you is for you to start the process of reconnecting, cleaning house (your contacts) and getting together with those the people that can help make you successful.

Important note: Make sure you are returning the favor. While you review your connections make sure you are thinking about how those connections can help other people you know.

What is your favorite social media tool for staying connected with your business contacts? What percentage of those contacts have resulted in sales from that tool?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Rerun from Good Times


We all watch reruns whether it’s a classic T.V. show, a movie or some other favorite. But what about a social media rerun? Whether you spend several hours creating your content or you spend just a few minutes, more than likely you’d like to make sure everyone has the chance to see it.

When it comes to your blog I suggest taking time to share it more than once with your friends, fans and followers. Revisit your blog posts and see which ones you feel are worth sharing again. Once you pick them, you can share them again via your blog, Facebook, LinkedIn, Twitter and so on. Remember to re-post the blog where it makes sense. You can also share your posts again via email marketing.

Encourage your readers to subscribe to your blog. Ask them to please share your blog with others. Suggest they look back at older blogs they may find valuable. Thank them for their ongoing support. By the way, thank you for doing all the things listed above for this blog! I truly appreciate your support!

Below I have listed a few of our blogs that you may have missed . . .
Social Media Beyond The Screen . . . How to really be social!

How Many Social Media Faces Do You Have?

Consider Your Hand. . .Can you grow an extra finger for social media?

Do you have any other favorites on our blog or other blogs that you would like to recommend? Share them here.

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When learning about or using social media would you consider yourself to be a leader? Or would you say you’re a follower? Perhaps you’re both. As it turns out it’s fine to be both in social media. Finding, following and being followed by the experts, has never been easier.

I will speak specifically about how the social media community works. We share information. We promote others. We learn from each other. Being a contributor to making social media better is key. Everyone wants to learn how to do it. After all, learning from others is what we were taught in school, wasn’t it? It’s known that in many industries the sharing of information is frowned upon. It’s different in Social Media. To clarify, you definitely want to be sure you are following the right people. And beware of the snake-oil salesman that will say all the right words and put spin on everything.

Professionals in social media know that our business isn’t going to suffer because we recommend who to follow. The social media industry is about being honest, bringing value, spreading the word, educating and helping others. The social media community is just that…a community. A sharing community. Don’t be afraid to share about someone else in the social media community.

If you have time and want to learn more you can follow a few of my favorites. The reason I like to follow these people (sites) is that they bring together a larger community of social media experts. Here are a few to get started. Click on the logos below. Once there you will find a find a lot more quality people to follow.

Who do you like to follow in Social Media?


As always thank you for spreading the word and subscribing to the blog.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.


So Google Plus is out there now to a select few. For those that haven’t heard about Google Plus you can check it out here: GOOGLE PLUS. You can also get in the queue to “Join the Project” (click it in the upper right hand side of your screen).

Some are suggesting that Google could give Facebook a run for their money. Time will tell but initially, dare I say that is a pretty big wall to climb? There are some cool features that could conceivably give other potential “competitors” in specific spaces some challenges. Skype for example may be challenged with the Hangout feature which allows up to ten people to join in “face-to-face-to-face-etc.” video chat. Should Microsoft be concerned with their new purchase?

I’m interested in the small business applications for connecting with clients, team members, vendors and others. At the time of this post I am unsure whether or not a user will be able to screen share. If so then companies like WebEx might be a potential target for Google Plus. If you have information about this type of functionality let me know.

So are you currently one of the chosen few that has been given access to Google Plus?

If so, will you use it?

Or are you waiting for the chance to use it?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When was the last time you had to say, “I’m Sorry”? Remember that a sincere apology can speak volumes about you, your business, product and solutions. If you need to apologize don’t delay and do what’s right!

What examples do you have of apologies that received great responses for the individual or brand?

Maybe Brenda Lee said it best…Yes, this was a long time ago…but the words still ring true today.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

We all love a great success story! So our question this week encourages you to brag. What worked for you? What was your campaign? Why did it work so well? What was your inspiration? Did the money you spent on the campaign translate to revenue? Or was it successful because you gained tremendous exposure? Did you handle the project on your own or did you use an outside agency? How did you get the message out. . .direct mail, email, social media, broadcast, outdoor?

Whether you answer one or all of the questions we are excited to hear what worked for you. Time to start bragging!

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

Yesterday I asked the Wednesday Question; a simple question really. The question was, “Why?”
One word with a question mark.
One word that should be asked many times in a variety of situations.
One word that doesn’t always have an answer.
One word that coupled with other words leads to many answers and reactions that are either good or bad.

But why ask “Why?” on the blog? The question was seeking comments from readers without any explanation of the nature of the question. Not to get all Freudian on you and into your psyche because the fact is, I wasn’t sure what kind of responses I would get. Now I haven’t let much time pass and maybe people are still pondering the question. [See comments on previous post]

The same response can also be expected from Social media. People everywhere are asking “Why?” in relation to social media. Truth be told the answers are coming in droves from the “experts” as to what we should all be doing with social media. Are they all correct answers? NO. The correct answer for you may be different than it is for someone else.

It is not always easy to calculate what may or may not be effective. That is truly why social media is so intriguing and the new frontier for all of us. As time passes there is some predictability for what we can expect from a variety of tools and strategies. In time we will undoubtedly have conclusive numbers & research studies to review which will back-up the claims as to “why Social Media?”

As can be expected each person draws their own conclusions and interprets whatever they see and hear on the internet in their own way good, bad or indifferent. The conclusions people draw do not always utilize logic or common sense. I’m not saying there is anything wrong with that when it comes to social media in one respect but you must take this fact into consideration when planning a social media strategy. Sometimes logic goes right out the window and those are the programs that can work best. Is it possible planning has nothing to do with it?

Know your audience or learn more about your audience and take some calculated risks but keep asking the question “Why?” and the answers will come. Now that you know “Why?” the question was asked. Do you have more questions? Go ahead and ask.

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.