Posts Tagged ‘Social Media Strategy’

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Some people think that members of a Polar Bear Club are among the bravest people in the world on a frigid, sub-zero January 1st morning. Yet others think this group of people is absolutely crazy to submit their bodies to such extremely cold temperatures!  Metaphorically speaking, countless people were ready to jump into the social media waters with both feet first, just a few years ago. And they did.  At the same time of course, others had severe reservations, one might say “cold feet” about braving the waters, never quite comfortable enough to take the plunge.

Where are you today with your social media strategy? Are you swimming in the frigid waters on January 1st, sitting this one out or getting ready to take the plunge?

In keeping with the theme of this post whether you are swimming in the shallow or the deep end you may want to consider a social media “swimming lesson”. I see a lot of frustrated people out there wondering why they originally took the plunge into the social media waters in the first place.  You might even be thinking that social media doesn’t need to be part of your overall brand strategy.  If this is your strategic position you may want to reconsider and ask yourself why you have arrived at this conclusion.

How would you complete the following sentence? Our social media strategy is working because. . .

  • we have ALWAYS done it this way.
  • that’s what our competitors are doing.
  • we are spending a lot of money.
  • I don’t really understand it so it must be working.

If you feel like you are drowning in a sea of social media despair now is the time to take a hard look at your strategy, tactics, resources and goals. The starting gun has already fired and others are in the pool ahead of you. You don’t have to be left standing on the starting block. Before you know it, 2013 will be down the lane and the race will be over.  You can sink or swim or simply sit this one out. The choice is yours. If you make the right choices you may become the greatest social media swimmer in the world.

And now an inspirational video. . .


If you are looking for another great post (Yes, I am biased but you will enjoy this one) as you think about your resolutions this year,   I encourage you to look at “Resolve That Nobody Steals Your Time” by our Brand Strategist, Dan Gershenson.  In addition to some amazingly relevant tips about your professional time Dan notes, “This year, I’m going to protect my professional time like nobody’s business.” Read on to see why we all need to do this if we intend to be successful this year!

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.