Posts Tagged ‘Social Media’

FAAYesterday we talked about drones in Droning On. As expected the FAA did have a few things to say about the new rules and regulations for owners of drones. Transportation Secretary, Anthony Foxx, led the conversation and hit on the high level (so to speak) points of the new rules. They include. . .

  • Drone Owners will be required to register their drones
  • Registration of your drone also requires you (the owner /operator) to learn the rules
  • Once you know the rules, if you break them, you will be in trouble and may face fines or other legal action
  • The FAA is developing an app to let you know if there are any restrictions in the airspace where you intend to fly your drone
  • A task force of government and industry stake holders has been formed to continue to help clarify the new rules, future rules and safety rules that apply to drones

A host of individuals from various agencies and organizations were on hand to also participate in the announcement. You can watch the entire press conference below.

[actual conference starts at the 9:44 mark in the video]

In September the FAA also posted a video featuring the San Francisco 49ers that talks about drone safety. I would expect that the FAA will have a number of new videos about the subject. Not a bad plan to use celebrities and sports figures if the videos reach the right audience.

Owners will not be required to get a license but they will be asked to register their drones. One would argue that new owners may be required to register but many drones exist that were previously purchased that may or may not be registered. As these things typically go the law abiding citizens will register. The individuals that wish to use drones for illegal activities may be a little less cooperative. What do you think?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

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True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Have you had a chance to watch the last three episodes of The Weekly Buzz? If you haven’t now is the time to catch up on your viewing. You also have the chance to win an opportunity to be a guest on The Weekly Buzz to discuss your business and brand. All you need to do is watch the Buzz, like and comment to be entered in the contest. Watch each episode for more information.

In this episode we let our fans know how they can enter the contest to win on the Weekly Buzz, remember writer, director and actor Harold Ramis, The Oscars, Banging Your Head Through Your Own Four Walls, brand audits and more.

In our next episode we remind our viewers [Buzzers] that there is still time to enter and win The Weekly Buzz contest, earning money with FOAP, YIK YAK app makes a socially acceptable move in the Chicago area, Pepsi Max capitalizes on Jeff Gordon’s success and more.

And watch last week’s episode when we talk about, “Between Two Ferns” with Zach Galifianakis and President Barack Obama, Facebook Friends vs. LinkedIn Connections, New Top Level Domains (NTLD) and more.

 

Watch, subscribe and comment today. Later this week we will be announcing the winner of The Weekly Buzz contest. Will it be you? 

 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

Did you miss the Wednesday Buzz yesterday? Every Wednesday Dan Gershenson and Erik Hultman talk about the Buzz of the week with regard to branding, social media strategy & solutions and the latest technology in the ever changing digital world.

During our Hangout yesterday Dan and I talk about the new Amazon Prime Drone, Kindle Fire “Mayday” Button and other topics about branding, social media and technology. We look forward to your questions and comments. Please let us know about topics you would like to hear more about and subscribe to our channel.

Time to watch the Hangout.

Please let us know about topics you would like to hear more about and subscribe to our channel. If you would likebe a guest on our channel or know someone who would like to be a guest please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com. Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

The original movie, Carrie (Stephen King), was released in 1976. Where a 17 year old girl discovers she has telekinesis. Flash forward to 2013 and a remake of the movie. Not everyone is a fan of remakes but hopefully we can all appreciate one way Sony decided to promote the film. Keeping this in mind it every business needs to find new ways to creatively stand out from the crowd.  You may choose a less scary promotion but the growing need to have a well-executed strategy becomes more and more important every day. How will you differentiate your business from the competition? With 46,679,735 hits and counting Sony clearly hit the mark with “Telekinetic Coffee Shop Surprise”.

A very SCARY promotion

What about strategy and promotions that don’t work well? Just because something sounds like a good idea in your mind doesn’t mean you should act on it. Be sure to remember this when planning your strategy for a promotion, contest or giveaway.  With Black Friday looming history has shown that when promotions go wrong they can go very wrong.  Customers may camp out over night to get extreme deal on electronics, toys and other gifts. When the doors open these types of promotions have led to lost business, angry customers and in some cases death. You can also expect plenty of backlash on the internet. True many companies have taken corrective measures to eliminate the chance of disaster by offering deals well in advance of the holidays, but there are always those creative minds that think they know better. Be sure to be one of the people and companies that know better.

Remember this promotion? “As God is my witness, I thought turkeys could fly”Uber Flying Turkey

What promotions have you seen that worked well or not so well? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Uber HandIt’s your turn! It’s your turn to stand up and share your story, at a networking event. The moderator of the group says, “Don’t just do a feature dump about all of the solutions, products or services your company provides. Tell us how you and your company delivered a life changing, mind altering solution that helped your client become the huge success he is today. Tell us an amazing story.” Your mind freezes. You can’t even think of one compelling story that will leave your audience with something that will be truly memorable, helpful and valuable.

There are countless situations when you meet with someone and it seems that many of them can’t seem to shut up about themselves. ME, ME, ME, ME, ME and then announce we only have five minutes left. . .tell Me about you.

If you only have 5 minutes or less

If you are in a competitive situation it is often best to be the last to present. We often hear that being in the coveted last presentation spot ensures you will be the most memorable.  The same might be said for networking lunches and one-on-one meetings, but only if you are good. You have to be concise and keep it moving. Yes, you have to tell a memorable story, quickly.

Whether we are talking about you specifically or your brand everything is about content these days. Have amazing content or be among the forgotten. I have been to a few presentations this week for social media week in Chicago. Several times the “content marketing arms race” and “authentically engaging with them (your audience)” were mentioned in a variety of ways. We have been educating our clients for many years about this. . .kind of amazing that this seems to be the big buzz this year.  Remember that this is true for both you and your brand when telling your story.

A few tips from an actor’s point of view.

As an actor and voiceover artist I believe in being entertaining when presenting to a group. But how many times have you listened to someone who drones on and on? Someone who talks but doesn’t ever get to the point; he doesn’t know when to stop. Here are just a few tips many public speakers forget that will help you tell a better story. . .

  • Say it quickly; make your point and then stop.
  • Write it down if you can’t remember the important points; writing important tips on your hand is completely acceptable. Make it conversational. Talk to them – don’t talk at them.
  • Have a few different stories and topics prepared for different audiences.
  • Practice, practice, practice in front of a mirror, friends, colleagues or on camera. Stop those irritating tics. . .unnatural facial habits, hand movements and pacing.
  • Don’t make excuses. Not everyone is a public speaker but if you choose to speak in public be the best you can be.
  • And never start you story with, “I’m not a very good public speaker”. You’ve lost your audience before you continue.
  • Planking. . .You are not a board. Don’t be too stiff. Loosen up.
  • Be professional but be different. Find the emotional connection with your audience.

Planking. . .Don’t do it unless you are a professional

Time for you to tell us your story.

It’s your turn. Tell us an amazing story about you, your brand, solution or product. I will then help share your story with our followers (as long is rated for all audiences. 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

youtube-logo(2)Report first. . .check the facts later? Growing up with a dad in the news radio business I learned very quickly that, back in the day it was all about getting it right. Sure, it was always about being the first person to break the story but it wasn’t at the expense of one’s reputation. A journalist won’t be considered as a trustworthy news source if he/she doesn’t have all the facts straight.

The growing trend these days among most if not all of the major networks is to “report first and check the facts later”. The source they seem to rely on most for their stories is social media. It seems that anyone on Twitter, Facebook and other social platforms is immediately considered a creditable source. So, there’s no need to check the facts, right?

Most “credible” news organizations come back and apologize for their errors after first reporting untruths and all is forgiven. One very recent and brilliant example of this was the Jimmy Kimmel prank that harnessed the power of twerking and flames. Just so you know Miley Cyrus was not responsible for this.

The original prank. . .

One more prank for the prank. . .

Well done Jimmy for calling them out. I also like that you promised that, “I will never prank anyone again”.  With that said I can’t wait to see the next one. Chances are, no matter what you put out there most news organizations will consider it factual and go right to broadcast.  Did some of these anchors actually say that they won’t trust any You Tube videos anymore? Ummmm. . .

What do you think? Do you care that fact checking is a distant memory? And that the “report first and apologize later” policy should be the new standard? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

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Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.