Posts Tagged ‘strategizing’

I was thinking about Starbucks today. It being National Coffee day and all. . . I have a few theories about why Starbucks makes us feel so important and cool. Needless to say there are a lot of things Starbucks has done incredibly well. I will get to the social media aspect in a quick minute. When you walk in to Starbucks you know that..

• You don’t have to order a thing and can hang out there as long as you want
• When you order you are the boss, the head honcho, the big cheese…you get to place a wild order that only you can think up, create and command as only a boss can
• You may even feel superior to others that do not carry the Starbuck logo laiden cup with the hand insulation protector as they walk the streets on the way to their chosen cubicles
• Free wifi…which once again reinforces the need to linger longer

But you know all that….

Starbucks has done a fantastic job in extending the theme of community that they started in their stores to their Facebook Fan page. With 13,987,029 (as of this writing) people that Like what they are doing…I say they have the right formula here. Fans, say what they want and do what they want. For the most part what I see are compliments not complaints. Although today I see a lot of people that don’t like the pending price increase due to rising coffee bean prices. Or the fact that Starbucks didn’t seem to acknowledge National Coffee Day (Perhaps they feel every day should be national coffee day).

I thought this was very funny too. Charles Rocks!

A lot of businesses these days put up their Fan pages and then lock them down tightly. I would be interested to know what you think about the lock it down thought process. Is it good for business to LOCK it down tighter than a maximum security cell block? Or let the good times roll and see what community creates?

Let me know what Ü think?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

ÜberBlueDM Public Service Announcement…PLEASE STOP TEXTING AND DRIVING! [& shameless promotion for hiring an ÜberBluer to text for Ü]

I know that you have heard time after time that you should NOT use your cell phone while driving. Especially NOT texting, reading email or watching YouTube while driving. You may be getting tired of hearing not to do it! But the first time someone (while texting) runs in to you, your property or someone you love…you won’t be tired of hearing this message! I have to say that this is one of those topics that can’t be talked about enough.

Let’s face it you have heard about the evils and daily statistics of drinking and driving. You may also know that in most cases you have a better chance of survival drinking and driving versus using your cell phone and texting. Remember that either way you, someone else or both is ultimately going suffer the consequences of the foolishness of texting, use your cell phone or drinking and driving.

Please DON’T Text Drive!

And now for the shameless promotion of hiring an ÜberBluer to do your texting for Ü!


Please raise your hand if you have been a victim of senseless foolishness (not just random foolishness but as it relates to the above conversation)? What is your story?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Yesterday I decided to take a field trip to Edwards Apple Orchard in Poplar Grove, IL. While I was enjoying the delicious apple donuts, apple pie and apple cider I started to think about whether or not I should still consider the new Apple iPhone. Or is it time to check out one of the new droids? Perhaps a BlackBerry?

I must admit that every time I think about upgrading my phone I run through every single scenario about what’s best. I recently found myself going through the preflight checklist of purchasing a new phone: What carrier? What plan? What brand? And the list goes on.

Personally I always have to ponder the basic elements of selecting a phone but then seriously consider what will deliver the best performance for social media.

So my questions for Ü is how are Ü using your phone for social media? Or are Ü scratching your head asking, “What is social media? What do Ü think is the best phone for social media on the market today?

And now, time for Edwards Apple Orchard…

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC, specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Almost daily I search groups on LinkedIn. I have also joined many based on how they relate to my business interests and personal interests. I must admit that there are only a few of the many that I pay attention to in any capacity. So why do we all join these groups? Truly what is the point of the group if you aren’t going to contribute to the discussion, participate in events, and actively let others know of the value of the group and so on.  Is this a popularity contest just like how many contacts you can show others in the 500+ category or how many friends you have on Facebook?

I would suggest an alternative to quantity….how about quality? Sure you look good if you have a bunch of groups, contacts and friends…but at the end of the day if you aren’t making a contribution to society (community) what is the point?

I digress, if you have started a group on LinkedIn I’m sure that you would like to have as many real people (I say real people and not those that are simply spamming the group) as possible. It is exciting to see the numbers grow, not to mention the value the group has for members with more contributors.  So join and contribute. Be one of those people that everyone knows is contributing for the benefit others. As I tell the members of the groups I have started (at our monthly events), “if you have joined this group to see what others can do for you I suggest you reverse your thinking”. What can you do for others? Sort of like what that guy John F. Kennedy said, “Ask not what your country can do for you – ask what you can do for your country”. Now I am paraphrasing here but what if he had said, “Ask not what your LinkedIn Group can do for you – ask what you can do for your LinkedIn Group”.  Would he still be alive today? I’m not saying it was a conspiracy or anything….hmmm…never mind

What positive outcomes can you share based on your experience as someone who contributes vs. observes?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.