Posts Tagged ‘twitter’

The Peeple app was recently pulled from the market before it ever had a start. The creators felt like they had created a very “positive” app. But there was a very unexpected response and perspective from the online community that did not view the app as positive at all. We all know there are both positive and negative things on the internet every day. A digital landscape where anyone can comment, review, rate and regret things that they post.

One would argue that apparently the internet developed a conscience and scruples? After Peeple cofounders Julie Cordray and Nicole McCullough hit the internet with the announcement of what has been called, “YELP for People” by The Washington Post the backlash was almost immediately negative. The irony of the negativity is that the creators claim that the app was only ever intended to be a place for people to uplift others and post positive comments.

In her YouTube video Condray is very excited about the possibilities for the Peeple App

What do you think about an app or social platform that allows other people to post about you without your permission? Some may call that Facebook. . .or Twitter. . .or ??? Not that long ago the Yik Yak app learned a valuable lesson. The app became a place where school children and others had the anonymous freedom to bully others. Most schools have banned the app on campus.  There are others similar apps and platforms out there but you get the picture.

Condray also published the following posts via LinkedIn Pulse if you would like to read more.

Dear Twitter, Shame on You

I Became a Trending Topic for the Wrong Reasons. Here’s Why We need Peeple, the Positivity App I’m Building

John Oliver had his own take on the app. . .

 

I ask the question again. Do you think the Peeple app that allows others to make, “positive” comments about you is a good idea? Does the internet actually have a conscience? Or is the internet being hypocritical and selective about the apps and social platforms it chooses to have scruples about?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

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Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

VineHave you used Vine yet?  Right now the app is available for Apple devices (Click HERE) and will be coming soon to Android.  Vine reminds me of the 8mm animation days. When using the app as “stop motion” animation you are definitely challenged to think fast. And we had all thought 140 characters on Twitter challenged us to be concise.

Vine offers brands the chance to reach a “brand” new audience in six seconds. Some brands have been early adopters but so far I have been more impressed with individuals that are using vine. Still relatively new, the door is wide open for brands to get creative. The time constraint eliminates the chance for the hard sell and increases the chance for someone to want to share a video that is well done.

Right now you can share a vine on Twitter or Facebook and embed the code directly from the app. You can share your videos on other platforms using a variety of methods.

If you need help with this give me a call. More options are likely to emerge for sharing directly from the app in the future; at lease we hope so.

There have been a few notable entries from brands that are taking advantage of the six seconds.

You may remember Calvin Klein’s amazingly quick response to the power outage at the Super Bowl this year. . .

Malibu Rum’s mixology definitely makes me thirsty. Very well done!

More about Vine. . .

“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.

Unlimited uploads and free.

  • Instantly post videos on Vine, then share to Twitter and Facebook (more coming soon!)
  • Find, follow, and interact with people close to you
  • Explore trending posts, featured hashtags and editor’s picks
  • And so much more”

ÜberBlue Digital Media Rockin’ the Web. . .

Who are some of your favorite brands or people to follow on Vine? Do you think brands will be able to build awareness, loyalty and more importantly sales with Vine?

Erik Hultman at ÜberBlueDM, Inc.Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.

 

I was speaking to a group at a networking event about the recent security breach at LinkedIn, where millions of passwords were compromised when a hacker was able to break into their system. Since that time, LinkedIn and a number of other social platforms have been reminding users about security and updating their platforms to include extra measures designed to prevent the same thing from happening to them.

As I continued to talk with the group I was suggesting additional things they could do to protect their online presence. It was at this point when one of the members suggested that ÜberBlue educate our clients on social security. Not being one to pass up this opportunity I responded that we DO provide education on security to our clients. In fact in the beginning when we were naming the company we were actually going to call it “Social Security”. We could’ve given each of our client’s special VIP numbers and a membership card. In turn, they’d pay us thousands of dollars to belong. Obviously the name & the idea were already taken by the government. LOL! But seriously, our clients tell us that we do a much better job than that other entity. Even better, our clients are actually seeing a return on their investment!

We consistently see and hear that many people are not taking the simple precautions to protect themselves online. So here is the question? Are you surfing securely on Facebook, Twitter, LinkedIn and other social platforms?

A good start when possible is to make sure you are using a secure connection (https) to browse on the platform. Secure settings can be found in your account information on most of these platforms. Select HTTPS only when available. Also make sure you use multiple passwords and change them regularly for ALL online accounts.

Do you feel that the social platforms are providing you with enough information in order to protect you, as a user? Which social platforms could improve on their security features?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

Six years ago today the very first Tweet went out on Twitter. The information that has been shared since then has been incredible. And some of it. . . not so incredible. Maybe you are new to Twitter? Like most people new to Twitter you are desperate to Tweet something. You hammer out a few tweets but they aren’t really delivering the number of followers you expected. You want more followers, you need more followers. You decide to do a little research. You begin searching on Twitter for topics that you find interesting and bingo! you find a number of interesting tweets.

Now pay attention because this is important, BEFORE you randomly retweet (RT) someone’s post be sure to not only read what is in the content of the tweet but also click on any links that are associated with them. Why? Because the links might lead you to a very different place, subject or content than what is written. If you RT without doing your research other people following you may do the same. The cost to you might be significant if people trust you as an expert. [SEE ADDITIONAL WARNING BELOW REGARDING NUMBER OF FOLLOWERS ON A PROFILE]

Never sacrifice your reputation just to get followers. When we work with our clients we always review all of their various social media platforms. As part of our review we see who is following them. Twitter is typically a prime example for following people back just to make their numbers more impressive. What we usually find is that a large percentage of their followers are typically spam along with other questionable followers. Click on people or brands that follow you. Check out who they are and if it makes sense for you and your brand, follow them back. Do not Auto Follow people that follow you or you will simply have to go and take out the trash later.


Quick note and additional warning. If someone starts following you and/or mentions you in a tweet click on their profile first not what they tweeted about you. If they have ZERO tweets or aren’t following anyone, that’s your red flag. Be very careful here as they are not typically what they appear and are usually spam or worse. Anyone having zero tweets and is twetting about you typically has a link attached. How often have you clicked on that type of link only to find it leads you to a website offering you a free iPad or product? Again, be careful.

Remember QUALITY is better than quantity when talking about followers. We all want to feel important and impress. But if the numbers don’t reflect people who are buying from you or spreading the good word about you then what’s the point? Who are you really impressing and why do they even matter?

How are you converting quality followers into quality business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.


As founder of a company which helps individuals, businesses and brands to be aware of their customer’s opinions and feelings, I want to share with you a recent and very pleasant customer service experience of my own, with Samsung. Let me provide a clear picture for you…so to speak.

Three years ago I bought a 40” Samsung LCD HDTV. Two weeks ago, after a few weeks of serious technical issues the TV became ill and died. No longer covered under the original or extended warranties, I called the business that sold me the TV to see what might be required to fix it. I was told the parts and labor would cost more than a new TV. So on Tuesday I was going to take it to the “first Tuesday of the month” electronics recycling drop-off station (now Illinois law) and say my goodbyes. But my wife said, “Why aren’t you calling Samsung to see what they will do? T.V.’s used to last 20 years. Today’s T.V’s are totally technologically advanced and should last a lot longer than 3 years.” She was right.

Now I must clarify, I am not one to abuse the system of targeting brands and complaining until I get something for free. Quite the contrary, I am very careful in this area given what we do for our clients. But this time I decided that I would take the most effective route. I tweeted the following, this morning:

“Making products to last not just make money @SamsungSupport? I now have a 3yr old 40″ Flatpanel Paperweight. Please DM me. We need to talk.”

I believe there is a right way and wrong way to get results. Yelling is not one of them when contacting a company. I was purposely not over the top on my tweet with negativity. I also believe humor is funny. I also immediately gave them the ability to respond to me directly and offline. Within 10 minutes I heard from Sabrina at Samsung Support. She quickly assessed the scenario and sent me a seriously sweet tweet. Samsung recognized the problem and would help fix my ailing TV. Well done Sabrina and Samsung!

A Picture of the TV Without a Picture

As of the writing of this post I have already received instructions on how the repairs will take place.

I am a huge fan of awesome customer service and I have written about this topic before. I am of the opinion that a brand without great customer service might as well pack it in today. A brand that doesn’t know how to respond, how to assess customer’s needs, how to keep customers happy and how to be on top of what’s happening will quickly find out the hard way that some other brand is willing to take the lead.

So once again well done Samsung! I must admit that I had very low expectations for success in fixing this TV. I have a different view now…or at least I will have a different view, after the picture comes back in a few days.

What Brands do you know that offer the best customer service?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

You are very popular. You have 500 plus LinkedIn connections, 1,000 plus Facebook friends, 10,000 followers on Twitter. These are very impressive numbers to your friends, colleagues, followers and clients. But who cares how impressive they are to others if they don’t bring value to you.

Much like we clean our houses and sort through all of the worldly possessions, we must regularly review, sort and clean up our LinkedIn, Facebook and Twitter connections. How often do you go through your connections and actually connect with contacts that make sense for your business? When was the last time you went through all of your connections to see if any of them recently changed jobs or added any other major updates?

In a recent call with my friend, Bob Lambert, SAMURAI BUSINESS GROUP LLC®, Turning sales mastery into a competitive advantage™, we talked about the importance of monitoring and keeping your LinkedIn connections up to date. We talked about how this should be a regular practice for everyone. By doing this you will keep in touch with your most important business connections. You will also be able to make sure you have a realistic number of connections that you can stay in touch with over the next twelve months.


A key factor for your success & the success of your business is the ability to connect with people. Even a great communicator can’t realistically stay in touch with thousands of people. Let me address that I am not talking about your many followers that find you funny, intriguing, witty, good looking and someone they follow for great advice. I am talking about the ultimate goal of connecting in person or on the phone in a conversation; connections that have a solid chance in creating business for you. If you are NOT making that connection with your connections, that is a potential problem for your business.

My challenge to you is for you to start the process of reconnecting, cleaning house (your contacts) and getting together with those the people that can help make you successful.

Important note: Make sure you are returning the favor. While you review your connections make sure you are thinking about how those connections can help other people you know.

What is your favorite social media tool for staying connected with your business contacts? What percentage of those contacts have resulted in sales from that tool?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Rerun from Good Times


We all watch reruns whether it’s a classic T.V. show, a movie or some other favorite. But what about a social media rerun? Whether you spend several hours creating your content or you spend just a few minutes, more than likely you’d like to make sure everyone has the chance to see it.

When it comes to your blog I suggest taking time to share it more than once with your friends, fans and followers. Revisit your blog posts and see which ones you feel are worth sharing again. Once you pick them, you can share them again via your blog, Facebook, LinkedIn, Twitter and so on. Remember to re-post the blog where it makes sense. You can also share your posts again via email marketing.

Encourage your readers to subscribe to your blog. Ask them to please share your blog with others. Suggest they look back at older blogs they may find valuable. Thank them for their ongoing support. By the way, thank you for doing all the things listed above for this blog! I truly appreciate your support!

Below I have listed a few of our blogs that you may have missed . . .
Social Media Beyond The Screen . . . How to really be social!

How Many Social Media Faces Do You Have?

Consider Your Hand. . .Can you grow an extra finger for social media?

Do you have any other favorites on our blog or other blogs that you would like to recommend? Share them here.

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.