Posts Tagged ‘UberBlue Digital Media’

The Peeple app was recently pulled from the market before it ever had a start. The creators felt like they had created a very “positive” app. But there was a very unexpected response and perspective from the online community that did not view the app as positive at all. We all know there are both positive and negative things on the internet every day. A digital landscape where anyone can comment, review, rate and regret things that they post.

One would argue that apparently the internet developed a conscience and scruples? After Peeple cofounders Julie Cordray and Nicole McCullough hit the internet with the announcement of what has been called, “YELP for People” by The Washington Post the backlash was almost immediately negative. The irony of the negativity is that the creators claim that the app was only ever intended to be a place for people to uplift others and post positive comments.

In her YouTube video Condray is very excited about the possibilities for the Peeple App

What do you think about an app or social platform that allows other people to post about you without your permission? Some may call that Facebook. . .or Twitter. . .or ??? Not that long ago the Yik Yak app learned a valuable lesson. The app became a place where school children and others had the anonymous freedom to bully others. Most schools have banned the app on campus.  There are others similar apps and platforms out there but you get the picture.

Condray also published the following posts via LinkedIn Pulse if you would like to read more.

Dear Twitter, Shame on You

I Became a Trending Topic for the Wrong Reasons. Here’s Why We need Peeple, the Positivity App I’m Building

John Oliver had his own take on the app. . .

 

I ask the question again. Do you think the Peeple app that allows others to make, “positive” comments about you is a good idea? Does the internet actually have a conscience? Or is the internet being hypocritical and selective about the apps and social platforms it chooses to have scruples about?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

UB clickhole

True? Did you miss watching The Weekly Buzz last week? The Weekly Buzz that talks about topics on Branding, Social Media and Technology. Good news. You can watch it here. . .right now.

I will say that we had missed a few weeks prior to recording the episode last week. But as far as content goes that is why multiple platforms are so wonderful. Recycling of content is a practice that is widely practiced and acceptable in the digital world. As far as the blue planet world is considered recycling is also a good idea. I have thoughts on global warming and how to save the planet that I can share with you later.

Last week Dan Gershenson and I talked about CEO’s and Digital Media, “Liked” Buttons, The Onion’s new ClickHole, Facebook’s Slingshot vs. Snapchat, Amazon’s Firephone, the next Weekly Buzz Contest and more.  Please let us know about future topics you would like to hear more about and thank you for subscribing to our channel.

Enjoy and remember to ask us questions, make suggestions and please subscribe to the channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Dan Gershenson and Erik Hultman talk about Google + announcements,  Amazon’s new anticipatory shipping, bricks and mortar retail sales, Vine, Sushi other topics that are buzzing.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com .  Please let us know about future topics you would like to hear more about and thank you for subscribing to our blog and channel.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

 

During our Wednesday Buzz [Last Monday this week due to the holiday] Dan Gershenson and  I talked about few apps, websites and places to find the best deals. I am always a fan of saving as much money as possible. True, the money I save is often quickly spent elsewhere. But why pay full price if you don’t have to spend the money.

If you have any favorites that you like to use to save money share them here or comment on our channel.

ÜberBlue TV offers viewers the opportunity to learn more about Brand and Social Media Strategy, Solutions and New Technology in the ever changing digital world. If you would like to learn more or be a guest on our channel please call ÜberBlue Digital Media at 847.498.5494 or email us at info@UberBlueDM.com . Thanks for watching.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

PinterestI think we all agree that social media can be a distraction at times. If you are easily distracted by the various social platforms [Facebook, LinkedIn, Twitter,  Pinterest (this one is especially distracting. . .all those amazing pictures!) here are a few tips to keep your workday on track.

And now the Tips. . .

  • A simple but effective practice is to close all social platforms on your computer. If you don’t need to use a specific platform while working on another project then don’t be tempted. But if you are using LinkedIn for lead generation obviously you will want to have the platform open.
  • Set aside a specific time every day to update, review and respond to fans and followers. Exception to this rule: If you are an individual or brand that needs to monitor the internet and respond quickly. If this is the case set up various tools for monitoring that alert you about any activity that relates to you or your business on the web.
  • Use your social platforms during off-peak business hours.
  • Schedule updates for your social platforms several times during the week. You can use tools like HootSuite and SproutSocial.
  • Stay focused. If you are working on a project don’t even think about opening your browser.

Your Thoughts?

What other recommendations do you have about how to stay focused when it comes to social media?

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

ShareThisIn my last blog I talked about creating blog content. Here is more about content for you to consider. We’ve all been schooled on how to share the valuable information we find on the web. When we share, we feel good about ourselves. We think, “I know others are going to find this as interesting as I do and are already thanking me for sharing this brilliant piece of information.”

We love when others share our content!

Being an agency that helps clients with content and strategy, we love when others share the blogs and posts we have created. At the same time, we help our clients find interesting and relevant content they can share with their customers, industry and prospects. We make sure our clients understand that original content is very important when attempting to get visibility on the internet, the medium which becomes more saturated with content every day.

What are you really sharing?

Let’s talk about the perpetual re-poster. We all know at least one of these types. They perpetually share other’s content.  Allow me to elaborate.  They almost never write anything original or post content that truly defines them as an expert.  If you are following them, the company they represent or a LinkedIn group to which you are both members/subscribers, they quickly become a nuisance. As a representative of an individual, business or brand, the perpetual re-poster can put their client in harm’s way of being a big turn off to their audience. Be very aware of these individuals or agencies offering to handle your daily presence by simply aggregating other people’s content. Not to sound cliché but you need to be original. Find the time to either write your own content or get someone to do it for you. The benefits of being the expert will result in bringing value to your (or your client’s) audience.  

Wouldn’t it be nice if it happened overnight?

We all wish we could snap our fingers and have overnight success with the magical golden words we write for our audience. Like the business you are building success doesn’t happen overnight. You need to be persistent and consistent with your content strategy to be a success. Keep at it and it will grow in how it helps your campaign, presence and success.

“But how?” you ask.

Start slow and stay consistent. Keep your content simple, yet meaningful. The more in-depth the post, the more time it will take. Original content that is created for your website, blog and other social platforms will help you achieve far greater results than simply directing your clients, fans and followers to other people’s sites.

Keep your social media presence current.  Your competition is out there and you definitely want to monitor their activity and presence. Make a conscious effort to do it better than them, and it will pay off. I am purposely not clarifying the “payoff” here because the definition is different for each one of you. You don’t have time to write original content? You don’t have the time to monitor your competitor’s activity? Invest in someone who is an expert in the field [Shameless Plug: ÜberBlue Digital Media].

Did you like what you found here?

Want to receive more branding, social media and technology tips in the future? Be sure to subscribe! Do you know others that would benefit from this blog? Be sure to share it with them.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

LOGO_onWhite_noTagMany of us might make the mistake and assume that our friends, family and connections know exactly what we do for a living. But how often have you heard someone say, “I didn’t know you do that!” You think to yourself, “How didn’t they know? I’ve told them more than once.” Without sounding like an annoying sales person, a friendly reminder will put you front of mind when they hear of a potential opportunity for you/your business. So here is my “friendly reminder” about what we do at ÜberBlue. Thank you for keeping us front of mind.

  • Brand Audit
  • Social Media Audit
  • Brand Strategy
  • Social Media Strategy/Plan
  • Social Media Personal Assistant
  • Blogging/Content
  • Website Content
  • Website Creation and Development
  • Landing Pages Programming & Development
  • Press Releases
  • eNewsletters
  • eMail Marketing
  • Video scripts
  • Video Production
  • Music Production/Original Music
  • PPC, Adwords, Remarketing Campaign Consulting
  • Email HTML
  • Speaking Engagements
  • Social Media/Digital Media Training and Development Sessions
  • Recruitment Audits
  • Graphic Design/Logos
  • Animation

Be sure to let people know what you do. With so many ways to spread the word you have no excuse. Choose now to remind people people so they will remember you.

When is the last time you heard, “I didn’t know you do that”?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

The blurring of the lines with regard to communication is happening right in front of our eyes. Do you ever find yourself thinking that you had a verbal conversation with someone on the telephone when in reality you texted or instant messaged that person instead of having an actual verbal conversation? You still remember enough to know the specific details and that it was a meaningful conversation. What seems to be happening often is that all forms of communication are becoming more acceptable. Do you agree?

For example my team and I use a variety of methods to communicate. We may even be next to each other when we communicate via the variety of media we have at our disposal. They have become interchangeable with one another. The important point is that we are communicating effectively. And it works for us.

There is the constant question in social media about having meaningful conversations and interacting with your audience. Embracing all levels of communication also requires you and your business to still be cognizant of what works best for your audience. If calling an upset customer on the telephone is going to provide the best solution, then that’s the best option. If it is clear that the customer is most comfortable communicating on Twitter. . .then tweet. If your audience desires a monthly newsletter, then email it. Note: If they are upset and tweeting about it, do your best to move the conversation offline in a direct message as soon as possible. This applies to all social platforms.

I often hear that there is a generation gap and that certain people aren’t going to text or tweet or interact on Facebook. I disagree. How a person likes to communicate today is a personal choice. I always ask my clients what the best way is to communicate with them. I make note of it in my contact database and then I know which way works best for each client. Remember, never force your clients or customers to do it your way. It’s not about you. It’s about what is best and what works best for each client.

The reality is that you need to be utilizing a mix of all of the communication tools that are available, to reach your audience. I will repeat myself here and stress that if you aren’t a good communicator then find someone who is. Digital media isn’t killing social interaction and community. It is simply evolving and enhancing our methods of communication. History has time and again proven that one’s inability to evolve, to change, can have negative results and a lasting impact. It’s time to evolve.

Here is a Brief History of Communication I found on YouTube. Enjoy!

Thank you for subscribing and spreading the word.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

VineHave you used Vine yet?  Right now the app is available for Apple devices (Click HERE) and will be coming soon to Android.  Vine reminds me of the 8mm animation days. When using the app as “stop motion” animation you are definitely challenged to think fast. And we had all thought 140 characters on Twitter challenged us to be concise.

Vine offers brands the chance to reach a “brand” new audience in six seconds. Some brands have been early adopters but so far I have been more impressed with individuals that are using vine. Still relatively new, the door is wide open for brands to get creative. The time constraint eliminates the chance for the hard sell and increases the chance for someone to want to share a video that is well done.

Right now you can share a vine on Twitter or Facebook and embed the code directly from the app. You can share your videos on other platforms using a variety of methods.

If you need help with this give me a call. More options are likely to emerge for sharing directly from the app in the future; at lease we hope so.

There have been a few notable entries from brands that are taking advantage of the six seconds.

You may remember Calvin Klein’s amazingly quick response to the power outage at the Super Bowl this year. . .

Malibu Rum’s mixology definitely makes me thirsty. Very well done!

More about Vine. . .

“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.

Unlimited uploads and free.

  • Instantly post videos on Vine, then share to Twitter and Facebook (more coming soon!)
  • Find, follow, and interact with people close to you
  • Explore trending posts, featured hashtags and editor’s picks
  • And so much more”

ÜberBlue Digital Media Rockin’ the Web. . .

Who are some of your favorite brands or people to follow on Vine? Do you think brands will be able to build awareness, loyalty and more importantly sales with Vine?

Erik Hultman at ÜberBlueDM, Inc.Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: HELPing to CREATE a BRAND NEW Story for. . .Brands, Businesses and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.