Posts Tagged ‘Uberbluedm’

There are people who claim that networking only became popular with the onset of LinkedIn Groups and the advent of popular social media. Others argue that networking has always been in existence and has evolved for the better, becoming more efficient.  The fact is that networking has been around for hundreds, or even thousands of years.   There are (and always have been) multiple ways to network- endless events, mixers and social gatherings to attend.  But what is networking really and where is the value in this age-old concept?

Last year I made a conscious effort to look at all of the networking I was doing and the groups I belonged to, both online and in person. I did my best to place a value on the time, money and effort I was putting into each group vs. the value I was getting out of each one. 

I quickly realized that I didn’t have a cohesive plan for my overall networking. It was obvious I needed to re-evaluate why I was attending the many networking groups and events. I decided I needed a better plan if I was to continue spending my time at many of these groups.  Perhaps I would even conclude that my time could be better spent elsewhere.

Think about these questions for a few minutes. . .

  1. Are you seeing the same people at several of your different networking groups?
  2. Do you find that you are meeting a lot of people who you will introduce to others (i.e., business referral)?
  3. Have the people in these groups or events referred business to you?
  4. Is the group “industry exclusive”, meaning that you are the only representative of your particular industry in attendance?
  5. Will members of this group view you as a potential resource?
  6. Have any of the members of this group become a direct source of revenue for your business?

If your answers were as follows: 1-Yes, 2-No, 3-No, 4-No, 5-No, 6-No.Then you are probably in the wrong group and it may be time to reevaluate. 

I can hear the potential arguments now, “But Erik networking isn’t an overnight thing. It takes time to develop a relationship.” “Erik, I need to get out there and network or I risk not being seen.”  There are many arguments for networking that I agree with completely. But I ask you again, what is the value of networking?  I have talked to a number of people recently who feel the need to determine the real value of their networking behavior. Remember it isn’t about whether you like the people at these groups. There are always awesome people everywhere. But business is business. That’s the bottom line.


How am I spending my time after my evaluation? I am still part of a number of networking groups. I am finding more time to spend on sales and strategic partnerships. I continue to stay in touch with members of groups that I am on hiatus from at this time. I am being more specific and intentional in quality referrals to my connections. Finally, I continue to refine my networking plan for what works best for me and my connections.


What do you think? Is it time for you to pull back and evaluate the true value of the networking you are doing?

 Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Do you have employees? Do you take an active interest in what they are doing online?  The reason I ask is not for you to see if they are acting in the best interest of your company or if they are leaking proprietary information to your competition. It goes without saying that you should have a social media policy regarding those points.  I am suggesting that you read your employee’s online content so that you may learn something about them.

I am fortunate to work with some very gifted people. I am consistently amazed at my team’s brilliance. Given what ÜberBlue does, everyone on the team has an online presence, each one uniquely different with their own personality and perspective. I enjoy learning from them and finding out what they know and what they are interested in because typically we uncover something that will actually help us out with our day to day activities.

It’s true that not all of your employees will be writing content online or posting interesting things. But if they are, you have a real opportunity to get to know them better.  I know there is the potential for some content to be less than desirable. For our purposes here I choose to look for the good in all people and posts.  The content I’m talking about is information you may find in their blog, LinkedIn posts, YouTube videos and many other places.

If you take an active interest in your employees they may take more of an interest in you and your company.  Why not make it easy for them to show you what they can do.  Why not ask them if they have a blog, how you can find them on Pinterest or if their band has videos you could see on YouTube? And in turn share your online presence with them. The possibilities are endless.

What interesting things are your employees doing online? Share a link here or on our Facebook Page. We love to learn new things.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

I was speaking to a group at a networking event about the recent security breach at LinkedIn, where millions of passwords were compromised when a hacker was able to break into their system. Since that time, LinkedIn and a number of other social platforms have been reminding users about security and updating their platforms to include extra measures designed to prevent the same thing from happening to them.

As I continued to talk with the group I was suggesting additional things they could do to protect their online presence. It was at this point when one of the members suggested that ÜberBlue educate our clients on social security. Not being one to pass up this opportunity I responded that we DO provide education on security to our clients. In fact in the beginning when we were naming the company we were actually going to call it “Social Security”. We could’ve given each of our client’s special VIP numbers and a membership card. In turn, they’d pay us thousands of dollars to belong. Obviously the name & the idea were already taken by the government. LOL! But seriously, our clients tell us that we do a much better job than that other entity. Even better, our clients are actually seeing a return on their investment!

We consistently see and hear that many people are not taking the simple precautions to protect themselves online. So here is the question? Are you surfing securely on Facebook, Twitter, LinkedIn and other social platforms?

A good start when possible is to make sure you are using a secure connection (https) to browse on the platform. Secure settings can be found in your account information on most of these platforms. Select HTTPS only when available. Also make sure you use multiple passwords and change them regularly for ALL online accounts.

Do you feel that the social platforms are providing you with enough information in order to protect you, as a user? Which social platforms could improve on their security features?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

The suspense may almost be more than you can handle. . .so without further delay here it is…PEOPLE. That’s right “people”. The human race. “But wait,” you say. “Erik? We’re waiting to find out about the best apps out there. What’s your favorite app?” Perhaps you may have thought that I was going to say Angry Birds or Pandora or even the App for the App Store itself. So, maybe the lead should have been, “How do you learn about the best/favorite apps?”

There are times when you come across new apps you like simply by searching words, terms or things you are interested in. We all often wonder, “Is there an app for that?” And often we find that there is one. Finding a new app on your own is fine but I would rather hear about new apps from others. What they like about them, how they use them and why they are their favorites.

In my last blog I mentioned that I rely on my friends in many ways as it relates to social media. I look to you now, to share your favorite apps here.

What is your favorite app? Why do you like it? How do you use it?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

In the world of social media all roads social, lead back to people. One of the roads I travel on often is hanging out with the best people in social media. I am not going to refer to them with the cliché “Guru” moniker (too many titles these days related to social media experts). It’s no surprise that when we get together we talk about social topics and how they relate to business, clients, trends tools, challenges and the future of social media.

The best part about getting together with my friends and “Experts” is the sharing of our collective knowledge. Put a few social media people in a room together and I can’t count the number of “ah-ha” moments when someone says, “I hadn’t heard about that” or “Wow! That is a very cool new tool. I’ll have to check it out.”

The beauty and challenge of social media is the amount of information and tools being generated at a staggering rate. A rate that is humanly impossible to keep up with these days. The ability to know about everything is just not going to happen. That is why the social media community is so amazing. We share information with each other. We help each other. We aren’t afraid to say, “I didn’t know about that yet.”

I often use the example of wanting to get better as a tennis player. Do you always want to go out and play against someone you can wipe the court with or would you rather play someone better than you? Always play someone better than you and you will learn something. The social media community is there to help educate you on what is happening in the fast paced social media world. Our collective knowledge of new trends, tools and technology is something you need to take advantage of to see how it might help you personally or how it relates to your business.

I truly believe we are only scratching the surface on what’s in store for Social Media. Necessity is the mother of invention and will point us in all kinds of new directions. Whether you’re interested in learning more about social media or finding out current information as it relates to your business, get into a community that will support you and your efforts. Don’t just follow them. Get together with them to learn from them, share knowledge and help each other move this planet and human race forward.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

“It’s not working! Everything we put out there is falling flat and I don’t know what else to do! We post interesting stuff all the time on Facebook, Twitter and on our blog but no one cares. No one is reading it. No one is responding!?!?!?!?!?” These are typical comments we hear from our potential clients on a regular basis.

Sound familiar? Have you ever voiced any of the above questions? You think you are doing the right things for your business but no one else does. Your trusted advisors are even telling you that you are “doing it wrong” but you insist you are doing it right. The fact is that nothing you are doing is creating revenue for your business but you can’t see it through your blurred vision . . .

Here is my advice, STOP. Stop and figure out what it is you think you are doing and why you are doing it. Think about whether or not it is time to consider a new strategy. It is often obvious to outsiders to see when someone doesn’t have a strategy and their activity seems disjointed, disconnected and irrelevant to their overall objective.

One of my favorite Seinfeld episodes is the one where George decides that he is going to do everything opposite of how he has done it in the past and everything begins working for him, from that point forward.

Sometimes doing the opposite of what you have been doing is the right decision. I recently had a conversation with a gentleman who insisted everything he was doing was the best way, the only way. The reality was that his “best way” was yielding NO results in revenue for his entire first quarter. When approached with suggestions on how he might consider doing things differently he immediately shut down and wouldn’t consider any other way from his own way of doing things. The logic there still baffles me to this day.

I’m not saying for you to say YES to everything. Clearly that can be the wrong approach if there isn’t a solid strategy behind it. Remember what happened to Carl in the movie YES Man.

Making a decision that goes against your gut isn’t always the right decision. But making good decisions based on the advice of experts and professionals should be strongly considered before summarily dismissing them.

Do you have any examples of when changing your strategy and going in the other direction paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

We have a very special guest blogger today, my good friend Bob Jordan. Whether you are an individual or a business, Bob shares great examples and advice for entrepreneurs about people who have found success in amazing ways. Learn more about Bob below and be sure to check out the special offer for our readers. Many thanks Bob!

When Groupon’s Eric Lefkofsky turned down $6 billion from Google, he was both praised for his chutzpah and questioned for his judgment. Turns out Eric was right. Groupon is now a public company valued at $12 billion. When I spoke to Eric, he admitted that to be in today’s business environment, “you sign up for some level of insanity.”

Whether you believe such risky business moves are smart or indeed crazy, the fact is that successful company founders often identify those moments as important turning points that helped determine their ultimate success.

I spent years interviewing many company founders, each of whom started, grew, and sold their companies for $100 million or more, or took it public for $300 million or more. Based on these interviews, some of which became the material for my program How They Did It: Real World Advice from Today’s Most Successful Entrepreneurs, here are fifteen “crazy” business decisions that became the pivotal moment in an entrepreneur’s success story.

Stand next to the big boys

Viresh Bhatia’s InstallShield had a hundred competitors, most with similar technology. Unlike most techies, however, Viresh dreamed of advertising as a way to stand out from the crowd. But that wasn’t enough. His chutzpah moment? He and his partner, working out of a 10×10 room, sank their money into a colorful full-page ad they insisted had to run adjacent to Microsoft or IBM in PC Magazine. Customers assumed InstallShield was in the big leagues. Eventual sale price for Installshield: $78 million.

Have a Titanium Story

Dane Miller, founder of Biomet, believed that titanium was the safest metal on the planet for knee and hip replacement parts – far better than the industry standard, stainless steel. To prove his point, he asked a surgeon friend to insert a small piece of titanium into his own arm. Dane’s implant proved to be a powerful promotional tool, and a testament to his passion. These days, everyone now uses titanium. And when he took Biomet private a couple years ago, after having been a public company for 20 years, it was at a $11 billion valuation. So: what’s your titanium story?

Don’t Underestimate the Power of an Empty Box

Don Mauer’s medical device company, Empi, had a great idea for an electro-therapy pain-control device, a scientifically sound study run by a distinguished neurosurgeon, and a market literally in pain. What it didn’t have was a backer or a prototype of the product. So Don made a wooden model of his concept, painted it, glued on some knobs, and pitched his idea to some investors. With that empty box, he raised half a million dollars, enough to get Empi started. He later sold the company for $161.4 million.

Cancel Something Good to Get to Something Great

Scott Jones had a profitable business called Boston Technology. But Scott had a bigger idea around a little-known technology called “voicemail.” That fledgling segment of his business was losing money, while the other two segments were making money and growing nicely – but normally. His decision? Shut down the two profitable segments and bet on the one thing that wasn’t proven yet. From that one risky move, Boston Technology generated 1,000 percent growth, created hundreds of millions in revenue and billions in valuation, and changed the way we use our phones. And no more busy signals anywhere on the planet!

Leave – And Start Again

David Becker saw his credit union clients lacking the software needed to utilize their new powers following the 1979 deregulation of the financial industry. After six months of research, he found a software product he loved, and presented his plan to the league of credit unions’ board of directors. In the midst of discussions bogged down by indecisiveness, Becker stood up, whistled to get everyone’s attention, and announced: “Ladies and gentlemen, let me solve this dilemma for you. I’m going to quit and do this myself.” He thanked them for their time, invited them to be his customers someday, and walked out. Eventually, more than half of those board members became his customers. After selling that first company for $24 million, then selling a second company for $52 million, Becker went on to launch First Internet Bank, now at $500 million in assets, and is recognized as a founding father of the Internet.

Launch is always a leap

A toe in the water approach usually, if not always, fails to produce spectacular results. Success is always a leap from the get-go: an act of faith. What I learned is that avoidance of failure is never, ever going to produce a home run success. Take Jeff Aronin, for example. He left his job at an established company to start Ovation Pharmaceuticals on his own. He made the jump, even though he knew only one in a thousand drugs ever gets approved, and it’s a process that can take 10 years and cost $800 million. Even then, only 40 percent of all drugs ever make back the money that was invested in them. Jeff didn’t even have a drug in development when he started Ovation, but he figured out a way and eventually sold Ovation to Lundebeck for $900 million.

Your first idea is not always the big winner

Highly successful company founders tend to experiment and to listen intensely to customers. Their winning products and winning strategies – the thing that really worked for them – generally was not the first idea out of the gate. I think of Brian Sullivan, the inventor of the Pur water filter found in millions of homes. His first product was a desalinization pump selling to sailors and pleasure boaters. It wasn’t a mass market – just how he got his start.

You have to look again

The opportunities exploited and problems solved by successful entrepreneurs usually are issues that are visible to everyone. Even in highly specialized fields, hundreds or thousands of people missed what one founder saw, saw again, and saw a third time. The difference is that successful company founders started to investigate, resolve, decide, and act. Jim Dolan looked at a 107 year old legal newspaper that most thought was going nowhere, and saw opportunity. He turned the fine print notices of bankruptcies in the back of the newspaper into an online database, and eventually sold for $150 million. It all started from looking at a newspaper in a different way.

Boredom can be a blessing

Boredom is a blessing for champions. Some of the most inspired actions from entrepreneurs come from unplanned, uninvited downtime, sheer boredom and idleness. Dave Becker, the founder of First Internet Bank got in a motorcycle accident and found himself laid up in bed for nine months. Dave was bored to tears and ended up buying a company. So beware of the entrepreneur stuck with a skiing injury, a power outage, or a meaningless vacation. Planned or unplanned solitude can lead to amazing discoveries for founders.

Success is never a solo act

Even so-called solo founders develop partners or key senior managers who prove to be vital to success. None of the companies started by these founders would have made the list without partnerships or very strong management teams. Many had the same philosophy as Andrew Carnegie, making sure to move key people from startup to startup to keep the engine going. Mahendra Vora talks about five hiring 25 who hire 125. Phil Soran, founder of Compellent, met in the basement to think up ideas with his neighbor. Time and time again success came from the formation of powerful teams and partnerships.

Attitude trumps skill

Many times we think that as soon as we get this next skill under our belts or as soon as we I get this next degree, that everything will fall into place. It turns out that’s not the key. The thing which is much more important is a burning desire to be in the game. Relentlessly look for an unmet need that you can fill. With passion many founders delegated or hired people to acquire the skills they needed.

Strike out more, not less

Think of Thomas Edison. We all know the story. I have no idea if it was 3,000 tries for the light bulb or 5,000 or 10,000. It doesn’t matter. The reality of it is we expect Edison to keep on trying because he is eventually going to succeed. And that’s exactly the way these founders were with their startups.

Look in the mirror more

Great company founders look at their efforts and learn to judge those efforts differently. I think for a lot of us, if we try something and it doesn’t work, we start thinking that it’s never going to work or someone won’t like what we’re doing. That is not a recipe for success. I think of Jim Dolan’s story: before his success, he had failed a couple times. On his own dime he hired an industrial psychologist to analyze his abilities so that the next time around he could know his strengths specifically. And he would know who to hire and bring on as partners so that he could be stronger the next time around.

Iterate, execute, repeat

Champion founders keep dancing in the ring and never present a sitting target. The ability to champion an idea doesn’t mean an idea remains set in stone. Dick Costolo, Founder of Feedburner and now CEO of Twitter said that many young entrepreneurs form business models and then stick to it despite evidence that something needs to be changed. He likened his experience at Feedburner to an eye exam. “Better like this or this? A or B? B or C? Oh, C’s better than B; let’s do more C”. Successful founders continue to decide, adapt, act, adapt, reiterate, and execute again.

Let your customers co-create

We live in a new world. When I was younger in my career there was a much more defined path as to how new products would launch and grow. Put out a new product, run some TV ads, and everything would be fine. Today, however, there is no guarantee that when you launch a product and take it to market it is going to work. In fact, these days you’ll find more suspicion of advertised products. People look to their peers who may be tweeting or blogging about a product. So bring your customers into the creation process. Get your product some of the way done and then push it out to your customers to let them be the co-creators.

I think I got their point. In business, chutzpah pays off. If you’re passionate about your business idea, don’t let obstacles of any size prevent you from taking a stand, pursuing your goal, or sticking to your vision.

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About Robert Jordan

Robert Jordan has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. He’s the author of How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press), featuring 45 leading company founders who’ve created $63 billion in value from scratch. His startup, Online Access, the first Internet-coverage magazine, landed on the Inc. 500 list of fastest growing companies. His newest endeavors are RedFlash project implementation team, and interimCEOinterimCFO, a worldwide network of interim, contract, and project executives. Learn more about the 45 founders and the book at

Need help with your Social Media Program? ÜberBlue Digital Media provides Social Media Solutions and Social Media Staffing to individuals, groups, brands and companies.

Please visit us at or call 847.498.5494.

Six years ago today the very first Tweet went out on Twitter. The information that has been shared since then has been incredible. And some of it. . . not so incredible. Maybe you are new to Twitter? Like most people new to Twitter you are desperate to Tweet something. You hammer out a few tweets but they aren’t really delivering the number of followers you expected. You want more followers, you need more followers. You decide to do a little research. You begin searching on Twitter for topics that you find interesting and bingo! you find a number of interesting tweets.

Now pay attention because this is important, BEFORE you randomly retweet (RT) someone’s post be sure to not only read what is in the content of the tweet but also click on any links that are associated with them. Why? Because the links might lead you to a very different place, subject or content than what is written. If you RT without doing your research other people following you may do the same. The cost to you might be significant if people trust you as an expert. [SEE ADDITIONAL WARNING BELOW REGARDING NUMBER OF FOLLOWERS ON A PROFILE]

Never sacrifice your reputation just to get followers. When we work with our clients we always review all of their various social media platforms. As part of our review we see who is following them. Twitter is typically a prime example for following people back just to make their numbers more impressive. What we usually find is that a large percentage of their followers are typically spam along with other questionable followers. Click on people or brands that follow you. Check out who they are and if it makes sense for you and your brand, follow them back. Do not Auto Follow people that follow you or you will simply have to go and take out the trash later.

Quick note and additional warning. If someone starts following you and/or mentions you in a tweet click on their profile first not what they tweeted about you. If they have ZERO tweets or aren’t following anyone, that’s your red flag. Be very careful here as they are not typically what they appear and are usually spam or worse. Anyone having zero tweets and is twetting about you typically has a link attached. How often have you clicked on that type of link only to find it leads you to a website offering you a free iPad or product? Again, be careful.

Remember QUALITY is better than quantity when talking about followers. We all want to feel important and impress. But if the numbers don’t reflect people who are buying from you or spreading the good word about you then what’s the point? Who are you really impressing and why do they even matter?

How are you converting quality followers into quality business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

“How poor are they that have not patience! What wound did ever heal but by degrees?” William Shakespeare. Now who could argue with “The Bard”? Patience is a virtue! Understandably, many clients do not believe that patience is a virtue, in business. Businesses want results, immediately. They expect and often need immediate and impressive results from any marketing program they utilize. Patience while waiting for sales to increase is often non-existent. Yet immediate, dramatic results are not always a possibility with social media, advertising, marketing and public relations.

A few years ago social media for businesses was brand new. There wasn’t much competition on Facebook, Twitter and other platforms when it came to getting noticed. Back in the day our initial conversations with clients talked about what they could expect from their first social media experiences and how long they might wait before seeing results. We talked about the fact that every client is different and results will vary. We still have that conversation.

The vast majority of social media experts I know do their best to set realistic expectations for their clients. It is the other stories I have heard about a small percentage of some “social media experts” that are overpromising clients spectacular results in a very short amount of time. I don’t particularly care for people who give an industry a bad name and leave clients feeling that that they have been hoodwinked. My point here is to caution you: be leery of someone who promises you unrealistic results in a very short period of time. If you have been promised that you will get stellar results in one month…run away. I also warn you about any hair care products that promise the very same kind of results while you are attempting to grow new hair. This video helps explain. . .

Have you ever noticed that whenever something new comes along it’s supposed to be “The Greatest, The Best, super-new, super-cool, super-fast!” Social media is great and it’s cool and it takes time. Maybe Orson Welles in this commercial quoting Paul Masson said it best, “We will sell no wine, before it’s time.”

I have taken an informal survey with my social media colleagues and many of us are seeing that six + months is an accurate timeframe for expecting results. That isn’t to say that you and your business won’t see some victories and successes before that time. Keeping the six month timeframe in focus will afford everyone to set realistic expectations.

Be sure you are doing the day to day things that are going to continue to build your presence. At the same time be very intentional about everything in your strategic plan. In addition to patience, Persistence and Consistency are also key components. And you will sell the wine…when it is time.

How has patience paid off for you and your business?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.

Given that the Academy Awards are on Sunday, I was thinking about some of the most memorable acceptance speeches. One of which was given by Sally Field as she accepted her Oscar for Best Actress in “Places in the Heart” and said, “You Like Me!” People have used this phrase in a variety of ways as she made those words as memorable as her performance in the movie. They voted. They “LIKED” her. They really “LIKED” her!

You yourself might not be receiving an Oscar this weekend but everyone still likes to receive a “Like” on their status updates, for their business pages or maybe for the video they just posted. For Sally Field a “Like” meant that she could command a salary millions of dollars more for her next role. What does a “Like” mean to you and your business? To convert that “Like” into millions may be a little more difficult for you.

One way to look at how you can win the accolades and admiration of your fans is much the same as the great actors of our time. That actor on the silver screen gave the audience exactly what they paid to see, a great performance. People walked out of the theater knowing they had just received the very best from that actor. The next time they see that same actor in a movie, they expect the same caliber performance or even a better one.

Your company doesn’t have the luxury of pulling in your audience for a 2 hour viewing. Your company’s “silver screen” –where you can shine- is on a computer or a mobile device. Your audience will only catch a brief glimpse of you. You’d better give them a reason to come back to your page. What will you show them that will have them wanting to see more of your work? Create that reason for them to come back and see you again. Once they “Like” you, you want them to think, “I can’t wait to go back and see what they have to offer next time I visit.

What brand pages, blogs orYouTube channels have you going back and saying, I want to see more or what will they have posted next? Why?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for individuals, businesses and brands to build their social media success. He also founded the North Shore Entrepreneurial Network (NSEN) in the Chicago Area that recently celebrated it’s three year anniversary.