Posts Tagged ‘ÜberBluer’

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

Why?

Which services make the most sense for your business to outsource? Or are you uncomfortable releasing control to experts outside of the company? Many small business owners go into business because of a passion they have for what they do. Being good at something doesn’t always translate to being a great entrepreneur or business owner. I recommend reading, “The E Myth Revisited” by Michael Gerber, @emyth. Michael does a fantastic job speaking to the entrepreneurs (present and future) as he helps to dispel the myths of the reality vs. fantasy of owning your own your own business.

More Details. . .

Many of us go into business as specialists in our fields. But let’s face it we aren’t all experts at everything nor are we gifted with all of the skills required for owning a business. Some of us have decent math skills but we don’t know everything about the accounting as it relates our business. Some of us have computer skills but that doesn’t mean we can diagnose and solve the technical problems when they arise. Yet these are skills required to run many of our businesses. Some small business owners have to stop being penny wise and pound foolish. So I ask the question once again in a slightly different way, “Would it make sense for you to outsource tasks if it saves you time and money? Would outsourcing free you up so you can handle the important work?” Clearly the answer will be different for all of us.

Time for your answers. . .

Have a suggestion for a future question? Email me at EHultman@UberBlueDM.com

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at ehultman@uberbluedm.com or call me at (847) 498-5494. Thank you for referring us to a friend.

How many times have you heard this comment? “You’re listening to me, but you’re not hearing what I’m saying”. It’s one thing if you hear this line from your spouse, significant other, friend or colleague. Typically this is not a positive statement. The real question I have for you is this: how are you listening to your clients? What are your current and future clients talking about and asking about? What are they looking for on the web as it relates to your business? How and where can you actually “hear” what they are saying?

Listening when it comes to social media is something that is often overlooked. When is the right time to start listening in the chronological timeline of social media? The answer is…Right from the very beginning! Most business owners are so eager to get the Facebook fan page and Tweets going that they miss the point.

Start by listening first, to your current clients and potential clients. What are they talking about, interested in or having problems with? How can you help them? Given your expertise and your products, how can you be part of their solution? When you understand your target audience and where they hang out on the web you will be able to effectively implement the best tools. Ultimately these tools will make the most sense for everyone, giving everyone their sought-after results.

Hear is cutting edge information on one of the greatest inventions ever made.

In the beginning as part of your social media process “listening to the web” means researching and finding individuals, groups, communities, bloggers, fans and other related people and products who can dramatically impact your business. We often hear, “I don’t have time for that.” But finding time can mean the difference between success and failure of your social media strategy. When working with our clients we always recommend and ongoing commitment to taking time for research and listening. Part of this process also falls into the reputation management aspect of the solutions. The fact is that whether you do it or we do it…don’t wait, do it now.

Even if you have already implemented the aforementioned tools (Facebook and Twitter) it’s never too late to start listening. There are plenty of tools that you can harness and find your clients so that you can listen to them. If you are unsure what these tools are (many of the tools are free) give us a call. We can help suggest ways to listen that are relevant for you and for your business.

Perhaps you are already practicing good listening habits. If so, keep it up! The web is constantly changing and is never static.

How are you listening to your customers on the web? How are you finding success by listening? Share here. . .We all want to Listen and Hear what you are saying.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

So it’s the holiday season and you are challenged with finding the right gift for that special someone. Do you really want to give them a gift they don’t need? Certainly not! Why not give the gift that keeps on giving? Although this may be hard to believe, there are still many people that don’t know how to use Facebook, LinkedIn or Twitter. You may be one of them.

How often have you heard these statements, “I don’t know how to use Facebook, LinkedIn or any of those things” or “I am afraid to use Facebook and LinkedIn.” Typically there is fear associated with not knowing how to use these tools thus creating the fear of the unknown. I will say that I know many people who would love to be on Facebook but they aren’t, because they just don’t know how to get started.


For many of our fears we all might want to consider a good therapist. But for the fear of social media here are a few quick suggestions that will solve the problem and also serve as a great holiday gift.

For the people you never know what to get, who also don’t understand social media, you could spend time teaching them about one or several of the social media tools. I know for a fact that there are many grandparents who want to connect with their grandchildren more often. Learning Facebook would be one of those priceless gifts you could give them This would definitely be considered a gift that keeps on giving.

But you say, “Erik, I don’t have the time to do that with all of the holiday hustle and bustle.” Agreed. And I will say that if you don’t have the time to do it, we DO have the time to do it for you! [Warning: Here comes the shameless holiday promotion].

ÜberBlueDM offers hourly sessions during which we help our clients understand tools like Facebook, LinkedIn, Twitter, Blogs and other elements of social media. If you would like to give the gift of social media to someone you know or if you wish to treat yourself to a better understanding of social media please call (847) 498-5494 or go to our website www.uberbluedm.com. You can also visit our Do it NOW! Page, hit submit and we will be in touch.

As a final thought I am reminded of a great example of how fear controls people and how some people react to technology. Years ago I saw Jay Leno doing standup. He was talking about how he bought his parents a new TV with a remote. But when he went home for a visit they were still walking up to the TV to change the channel. He asked his Dad why they weren’t using the remote? And his Dad said, “You Mother was afraid we might start a fire if we didn’t aim it correctly”. Jay’s joke demonstrates how people are reluctant to use technology.

Have a Happy, Healthy and Safe Holiday Season!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., that specializes Social Media Solutions and provides Social Media Staffing and Temps for businesses to build their social media success.

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

So by now you might have figured out that clearly, I am a huge fan of social media and all of the tools, technology and buzz that go along with it. Connecting with people you find interesting, bringing value to others, learning new things, being entertained and creatively expressing yourself are all reasons to utilize social media. Social Media also affords you a golden opportunity to generate revenue for your business!

However, what many people are missing about social media is that it should go well beyond the screens of your computer, television and mobile devices. Consider the technology as a starting point for being social. You, your business, friends, relatives and colleagues are connecting online. It is now time to move outside of the electronic boxes. How do I do this, you ask? How am I going to be more social Erik?

Here are three ways to be more social in person while using technology to enhance the experience.


Networking

So let’s take LinkedIn and Facebook to the next social level. Great to have a lot of contacts but why did you connect? Don’t just connect to show the numbers. I know plenty of people that only strive for the number of connections they have. This is not a good reason to connect. I will use a LinkedIn example for how to be more social. Join a group or start a group. Once you are part of that group (if they have a local chapter) plan an event. I have a group on LinkedIn called the North Shore Entrepreneurial Network (NSEN). We meet twice a month. The morning meeting allows people to network, connect, share leads and listen to great speakers. The evening event meets at different, fun or interesting location. Do your best to be creative, promote it and get out to really connect with your connections.

TweetUps

If you are using Twitter, then you have the ability to participate in or organize a Tweetup. Simply stated, a Tweetup is when people who tweet, meet up at a location. The location can be anywhere. The tweets usually start long before the event, but not always. While there may be a spur of the moment Tweetup, a well-planned Tweetup can lead to a much more successful event. Make it interesting, informative and add compelling speakers, along with (of course) a hip place to meet.

The event usually has a theme or topic. While everyone attends the event they tweet about it to their followers. Connecting a real person to his/her picture and tweets is fantastic. I also like the Tweets that go with the event as you never know what you might learn or who you might meet. Another favorite of mine are the Tweetups that may benefit a charity or fundraiser-what a great way to build awareness for a cause!

GeoLocation

Perhaps you are using Foursquare, Gowalla or Facebook mobile http://www.facebook.com/places/. While you are out and about town you can let people know where to meet up with you by checking in. You can also get some sweet deals at the same time. If you are a business let your fans and customers know about what tools you are using for geolocation. Invite people to plan events at your location. When they attend let them know they can also get a deal.

Keep geolocation in mind when planning an event. Let people who are attending the event know that checking-in while attending will not only let others know where they can meet up but that they might get a deal for being there. Maybe your business would benefit from a few hundred people showing up at your location for an event?

I ask. . .

So how are you taking your social out of the box, to the streets, being creative and getting face time with your friends, relatives colleagues and connections?

Wanted. . .

ÜberBlueDM is looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this blog. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

I recently connected with Mark Ferdman, Co-Founder and President of Pushkart. “Pushkart is a free marketing and advertising service that enables you to get exclusive Deals, share them with your social networks, and hook up friends!” The company started on the East coast (Primarily the New York/New Jersey area). But they are spreading to the Midwest (Chicago Area).

Pushkart has a daunting task and is up against fierce competition from those companies that are searching for the magic bullet for success in this increasingly crowded space. I will say that my first impression of Pushkart was positive and I quickly noticed that they are harnessing several tools and services together in their offering.

Ferdman said Pushkart utilizes geolocation, group buying, social media and couponing. When a merchant uses the service, the customers that visit their location can take advantage of the deal that is being offered. The deal may be in the form of a product or service, discount or other offer from the merchant. If a purchase is involved the customer buys what is being offered from the merchant. There is a flat fee based on the size of your business.

Pushkart for Business

I must tell you that the day I interviewed Ferdman was the day that Facebook announced “Deals for Facebook Places” where users can find special offers from businesses. In a follow-up comment Mark stated that Facebook’s announcement, “certainly validates what we’re doing!” Whether we are talking about this type of tool or other tools, the competition fuels the need for everyone to strive to be the best. Needless to say we would still only have one brand of automobile if everyone back in the day said, “Well, Ford already has one”.

Another way Pushkart is differentiating itself from the competition is what they call, “Social Networth”.

“Social Networth, is an index we invented for Pushkart members and businesses. Our proprietary algorithm determines the interest levels in consumer categories amongst your connections, the size of your social networks, and how often you use Pushkart. Keep in mind, Social Networth is relative to the business that’s offering you a Deal. Your Social Networth might look great to one business but not so great to another.” They go on to explain, “With the advent of social media, you have literally become a broadcast channel. You have an audience with a specific reach and demographic. Businesses can use your Social Networth index to determine your value to them.”

Pushkart for Consumers

We will see how Pushkart continues to move forward with their new service. Yes we have seen big companies do their best to dominate the markets and push small businesses aside. What we have also seen is that it doesn’t always resonate with everyone. People love to see “David slaying Goliath”. Ferdman is clearly passionate about the company and has great expectations for success.

A note from ÜberBlueDM

We are looking for individuals, groups, companies that have created or are getting ready to launch new tools for social media. Stuff that we like to call ÜberBlueÜbercool! Have you started a new community, developed a cutting edge app, gadget or new technology? Let us know what you have and we may feature it on our blog, website, fan page, tweet and all the interesting places we can share with others. If it’s NEW (or almost new) we would love to hear from you! Send us a note at info@UberBluedm.com or call us at (847) 498-5494. Please share this. . .Thanks!

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Boo! Yes Halloween is near and lots of creepy crawlies will be appearing in the shadows. Fear is everywhere. Never knowing what to expect is the mantra! But what else is out there that can be equally as scary for some people? I’m not talking about all the costumes and haunted houses. The fact is that many people are definitely fearful of the unknown when it comes to social media.

Remember the 1979 thriller, “When a Stranger Calls”

The babysitter says, “Please can’t you help me, I’m all alone here!” Unfortunately a lot of people feel that way when they start thinking about social media. Social and alone? Something is definitely wrong here. Case in point: I’ve had people show me their Twitter pages and they are completely locked down so no one can see their tweets. Why are their pages locked down? Most often, they tell me they are afraid to say anything to their audience, for FEAR of doing it wrong. I can also apply the same mentality/types of statements to other forms of social media they are using.

The common theme is…THE FEAR OF THE UNKNOWN!!!

Good News! The fear of social media can be completely eliminated or diminished significantly, with a solid education. While you can find social media tips on the web and you can ask others who use social media for advice, you and your company will benefit in the long run by using social media experts.

I will speak as to how we work with our clients. Each one or our client’s is unique and so are the people that work there. Everyone’s knowledge is at a different level. We get to know everyone and their business and then we spend time determining the best fit for their individual social media program. The plan they need is not a “one-size fits all” extracted from internet tips. We know each one of them cares about their business and want to show it off proudly to the world. Make education a priority and your first goal. It will save you time, money and lead to a strong and successful social media presence.

Keep in mind that not all social media solutions make sense for your business. So don’t be tricked into something that won’t work or doesn’t make sense. Treat yourself to learning more about social media. A word to the wise to be leary of any “social media expert” that doesn’t ask you a lot of questions in order to get to know you and your business. Be advised that setting up your Facebook Fan page or Twitter account does not make someone an expert.

Remember the lesson at the very end of the movie “The Good The Bad and The Ugly”? Patience is something that will pay dividends. So be patient. Don’t feel like you have to jump in with both feet or learn everything in a day. Start slow, don’t rush things and keep learning.

Spoiler alert…this is the finale for the movie

What are some of the Good the Bad and the Ugly lessons you have learned about social media so far?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

So, there is an ongoing debate in my house about the rules of engagement on Facebook. Rules for parents, that is…when friends of your children request to be your friend.

To friend or not to friend…that is the question?

According to our kids there is a “rule” that applies to us parents that we are “stalking” if we comment on our kids friend’s walls or we message any of their friends. Having trouble following all the rules? It seems like our children are giving us more rules than we give them these days.

Here’s how I see it. If one of your kids friends decides you are cool enough to be on their inner Facebook friends circle, I say, friend them back. Now some may say that is “weird” or “hey man, you aren’t a teenager anymore, stop living your teen life vicariously through your kids”. My response to them is this, “Listen man, just because you aren’t cool enough to have your kids friends friend you then you should work on being cooler.”

But seriously, the whole “friending” thing isn’t because we (parents) are creepy or stalking. At least I hope that isn’t why you’re on Facebook! Under no circumstances is that acceptable.

Here’s the deal, the rules changed when Facebook opened the community up from the college setting to everyone, everywhere! The fact that parents can stay engaged with their kids, in a community, is a good thing. Of course there are privacy settings and some kids are purposely limiting what they want their parents to see even if they are both friends. Respect goes both ways and you can definitely use this as an opportunity to connect with your kids and their friends.

The Onion News Network has a great take on the whole Parents on Facebook debate! (PG Rating)

So what do you think…To Friend or not Friend- your kids Friends? Let me know.

May be Will Smith said it best “Parents Just Don’t Understand”?

Here is another BIG opportunity for you as a parent…definitely talk with your kids about the rules of social media. Do NOT assume that they know the rules. If you don’t know the rules, feel free to give me a call and I will tell you. In general, the whole world is potentially watching what is being said, by anyone. Know the limits of the uses for the Facebook community.…and know that there are consequences for your actions. This lesson applies to everyone.

“What consequences could there be,” you ask? Just to share a few: You might not get that job you applied for based on something conflicting on your FB page. Or you may not get into your college of choice based on something seen on your FB page. Or you some kids have been suspended based on pictures seen on their FB pages…and the list goes on.

Here ends my lesson on Parenting.

Erik Hultman (a.k.a. E) is founder of ÜberBluerDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and social media staffing and temps for businesses to build their social media success.

How many faces should you have for your social media program?

How many personalities should you have for your social media program?

On how many things are you the expert?

The suspense is almost too much to handle isn’t it? I know you weren’t expecting a quiz today so I will give you the answer to all the questions above. The answer to all three questions is “ONE”. You must have ONE face, ONE personality and you must be the expert on ONE topic.

Why?

You want to let everyone know that you are the ONE best resource to turn to when they have questions, when they need answers and when they want the best! Jack Palance may have said it best in the movie City Slickers. “One thing, just one thing”.

But you have to be the ONE to figure out the ONE thing!

I am always up for providing helpful tips. Maybe having one face is difficult because you are the expert on many different topics. Maybe you need to get your face in

shape before you find that one thing. Here is a helpful four-minute exercise that will make sure you have the best face.

Face Lift Exercises

Fantastic exercise and WOW! do you look great! You are now ready to find your ONE thing. Let me know what your ONE thing is and I look forward to finding, following and forwarding you on your blog, Twitter, Facebook and other social media places.


ONE other thing. ÜberBlueDM supports http://www.ONE.org. ONE is a campaign and advocacy organization with more than 2 million members committed to the fight against extreme poverty and preventable disease, particularly in Africa. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African policy makers and activists. Thank you!

Erik Hultman (a.k.a. “E”) is the Founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses, to build their social media success.