Posts Tagged ‘ÜberBluerDM’

In the past I haven’t sent eBlasts out as a common practice for ÜberBlueDM, Inc. We are Social Media Solutions Company and also provide Social Media Staffing solutions (promo). Does that mean we limit eMail marketing campaigns in social media? Absolutely not. Email marketing campaigns can be extremely effective, inexpensive and valuable if done properly. They can also encourage people to be driven to your social media. I put these in the social media, digital marketing, internet marketing category.

How it used to be done?

I am sure you get your share of emails. I am also sure that you would call some of it spam. Not everything we receive in our inbox is always welcome and certainly some of it doesn’t bring us value. That’s why you should give careful consideration to what you want to accomplish with your email campaigns and what rules to follow. Here are a few thoughts and tips.

If you already have an email marketing service, fantastic. The reason I suggest a service vs. sending via Outlook is because many of these services provide you with a lot more functionality. They can help keep track of mailing lists, give recipients the ability to unsubscribe (this is very important) and offer a lot of other bells and whistles for what people do with the your email after they receive it. For example, did they open the email, did they forward the email, did they click on links embedded in the email and so on. It’s nice to have this information although not all of the information is completely accurate. An example of this would be if someone has email forwarded to their Outlook. You won’t necessarily know if they forwarded the email to someone they know.

Not sure what service to use? You can check out Constant Contact or iContact. There are many many more out there. Constant Contact is considered to be one of the leading providers. Which ones do you like best?

Bring value. One thing we always talk about in social media is brining value. Is what you are saying, sending and offering others bringing something that is valuable? Again, not everything is going to resonate with all people but do your best to say to yourself before you hit send, “Is this something that I myself would like to receive?” Make every effort to take off your sales pitch hat and ask the question. If the answer is no then you better reconsider hitting that send button.

Make sure you give recipients the option to share your information, forward to a friend, share on Facebook, Twitter, etc. Make sure you provide links for your website and social media pages. Encourage them to actively get engaged in discussions, ask questions, provide their thoughts, advice and recommendations.

With that in mind, how are you succeeding with email campaigns? What is working for you? Why has one campaign been successful and another one not so successful?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.

If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at or call me at (847) 498-5494. Thank you for referring us to a friend.

Boo! Yes Halloween is near and lots of creepy crawlies will be appearing in the shadows. Fear is everywhere. Never knowing what to expect is the mantra! But what else is out there that can be equally as scary for some people? I’m not talking about all the costumes and haunted houses. The fact is that many people are definitely fearful of the unknown when it comes to social media.

Remember the 1979 thriller, “When a Stranger Calls”

The babysitter says, “Please can’t you help me, I’m all alone here!” Unfortunately a lot of people feel that way when they start thinking about social media. Social and alone? Something is definitely wrong here. Case in point: I’ve had people show me their Twitter pages and they are completely locked down so no one can see their tweets. Why are their pages locked down? Most often, they tell me they are afraid to say anything to their audience, for FEAR of doing it wrong. I can also apply the same mentality/types of statements to other forms of social media they are using.

The common theme is…THE FEAR OF THE UNKNOWN!!!

Good News! The fear of social media can be completely eliminated or diminished significantly, with a solid education. While you can find social media tips on the web and you can ask others who use social media for advice, you and your company will benefit in the long run by using social media experts.

I will speak as to how we work with our clients. Each one or our client’s is unique and so are the people that work there. Everyone’s knowledge is at a different level. We get to know everyone and their business and then we spend time determining the best fit for their individual social media program. The plan they need is not a “one-size fits all” extracted from internet tips. We know each one of them cares about their business and want to show it off proudly to the world. Make education a priority and your first goal. It will save you time, money and lead to a strong and successful social media presence.

Keep in mind that not all social media solutions make sense for your business. So don’t be tricked into something that won’t work or doesn’t make sense. Treat yourself to learning more about social media. A word to the wise to be leary of any “social media expert” that doesn’t ask you a lot of questions in order to get to know you and your business. Be advised that setting up your Facebook Fan page or Twitter account does not make someone an expert.

Remember the lesson at the very end of the movie “The Good The Bad and The Ugly”? Patience is something that will pay dividends. So be patient. Don’t feel like you have to jump in with both feet or learn everything in a day. Start slow, don’t rush things and keep learning.

Spoiler alert…this is the finale for the movie

What are some of the Good the Bad and the Ugly lessons you have learned about social media so far?

Erik Hultman (a.k.a. E) is the Founder of ÜberBlueDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

So, there is an ongoing debate in my house about the rules of engagement on Facebook. Rules for parents, that is…when friends of your children request to be your friend.

To friend or not to friend…that is the question?

According to our kids there is a “rule” that applies to us parents that we are “stalking” if we comment on our kids friend’s walls or we message any of their friends. Having trouble following all the rules? It seems like our children are giving us more rules than we give them these days.

Here’s how I see it. If one of your kids friends decides you are cool enough to be on their inner Facebook friends circle, I say, friend them back. Now some may say that is “weird” or “hey man, you aren’t a teenager anymore, stop living your teen life vicariously through your kids”. My response to them is this, “Listen man, just because you aren’t cool enough to have your kids friends friend you then you should work on being cooler.”

But seriously, the whole “friending” thing isn’t because we (parents) are creepy or stalking. At least I hope that isn’t why you’re on Facebook! Under no circumstances is that acceptable.

Here’s the deal, the rules changed when Facebook opened the community up from the college setting to everyone, everywhere! The fact that parents can stay engaged with their kids, in a community, is a good thing. Of course there are privacy settings and some kids are purposely limiting what they want their parents to see even if they are both friends. Respect goes both ways and you can definitely use this as an opportunity to connect with your kids and their friends.

The Onion News Network has a great take on the whole Parents on Facebook debate! (PG Rating)

So what do you think…To Friend or not Friend- your kids Friends? Let me know.

May be Will Smith said it best “Parents Just Don’t Understand”?

Here is another BIG opportunity for you as a parent…definitely talk with your kids about the rules of social media. Do NOT assume that they know the rules. If you don’t know the rules, feel free to give me a call and I will tell you. In general, the whole world is potentially watching what is being said, by anyone. Know the limits of the uses for the Facebook community.…and know that there are consequences for your actions. This lesson applies to everyone.

“What consequences could there be,” you ask? Just to share a few: You might not get that job you applied for based on something conflicting on your FB page. Or you may not get into your college of choice based on something seen on your FB page. Or you some kids have been suspended based on pictures seen on their FB pages…and the list goes on.

Here ends my lesson on Parenting.

Erik Hultman (a.k.a. E) is founder of ÜberBluerDM, Inc., specializing in educating, empowering, strategizing, implementing, managing, reporting and social media staffing and temps for businesses to build their social media success.

How many faces should you have for your social media program?

How many personalities should you have for your social media program?

On how many things are you the expert?

The suspense is almost too much to handle isn’t it? I know you weren’t expecting a quiz today so I will give you the answer to all the questions above. The answer to all three questions is “ONE”. You must have ONE face, ONE personality and you must be the expert on ONE topic.


You want to let everyone know that you are the ONE best resource to turn to when they have questions, when they need answers and when they want the best! Jack Palance may have said it best in the movie City Slickers. “One thing, just one thing”.

But you have to be the ONE to figure out the ONE thing!

I am always up for providing helpful tips. Maybe having one face is difficult because you are the expert on many different topics. Maybe you need to get your face in

shape before you find that one thing. Here is a helpful four-minute exercise that will make sure you have the best face.

Face Lift Exercises

Fantastic exercise and WOW! do you look great! You are now ready to find your ONE thing. Let me know what your ONE thing is and I look forward to finding, following and forwarding you on your blog, Twitter, Facebook and other social media places.

ONE other thing. ÜberBlueDM supports ONE is a campaign and advocacy organization with more than 2 million members committed to the fight against extreme poverty and preventable disease, particularly in Africa. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African policy makers and activists. Thank you!

Erik Hultman (a.k.a. “E”) is the Founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses, to build their social media success.

When I talk to our clients I ask them to look at their hands. As we know each finger serves a purpose and yes…so does the very important big thumb. This reminds me of the movie Stripes when Bill Murray offers to be the BIG Toe (kind of like a big Thumb)(Platoon Leader) if anything happens to Sgt. Hulka.

Hold up your hand and consider each finger one of the reasons for your business to be successful.

1. Advertising
2. Marketing
3. Sales
4. Public Relations
5. You (The BIG Thumb…The Sgt. Hulka…or Bill Murray…you choose).

Each one of these “fingers” of your business cannot operate independently of the others. Each “finger” of your business needs to work in harmony with the others or the handshake (the deal maker) will be limp, weak and more like a deal breaker. We will not get in to the “how to have a handshake” conversation here. Actually, yes we will. . . This very interesting “how to” video on a proper handshake sums it all up. If you are model that is. . .

I will have to pay attention next time I shake the hand of a model. I think I will know whether or not they have seen this video. And most importantly…”Don’t pump it”, no one likes that? Seriously this nice lady was way ahead of the Shake Weight.

Now that we are back on track and know how to shake hands, what is the one thing you may be missing? What is the extra finger you would grow if it were possible? The #1 new thing you need that you can use to tie them all together? You already know the answer. YOU NEED SOCIAL MEDIA.

But you’ll have to keep them all on the same hand because “one hand doesn’t always know what the other hand is doing”!

So if I may point this out one more time. It isn’t possible to grow an extra finger. But it is possible to include SOCIAL MEDIA in your business mix

What questions do you have about growing that 6th finger of SOCIAL MEDIA?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses to build their social media success.

Today there is word that a virus is going around in the form of an email to you from LinkedIn. Hopefully you haven’t received such an email. Which reminded me of a recent post I recently contributed to my LinkedIn Group.

Here is what I said. . .

If you haven’t exported your LinkedIn Connections yet you should. What if for some reason all of your connections would suddenly disappear on Linkedin? Would you remember the 100, 200, 500++ connections? Chances are the answer is no. So take a minute to export your contacts.

Here are the very simple steps to export your connections. . .

First Click Contacts: A list of your contacts will populate.

Second: Look down in the lower left hand side of the contacts for “Export Connections” and click on it.

Next: Select how you want to export the file. For example Microsoft Outlook or Yahoo Mail or Mac OS X Address Book. Select one and click export.

Finally: Open the downloaded file and a spreadsheet will appear with your contacts.

There are also directions on how to import the newly exported files on page where you select how to export them.

Please let me know if this was helpful…and please share this with others.

Erik Hultman (a.k.a. E) is the Founder/Servant Leader of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing and reporting for businesses to build their social media success.

I was thinking about Starbucks today. It being National Coffee day and all. . . I have a few theories about why Starbucks makes us feel so important and cool. Needless to say there are a lot of things Starbucks has done incredibly well. I will get to the social media aspect in a quick minute. When you walk in to Starbucks you know that..

• You don’t have to order a thing and can hang out there as long as you want
• When you order you are the boss, the head honcho, the big cheese…you get to place a wild order that only you can think up, create and command as only a boss can
• You may even feel superior to others that do not carry the Starbuck logo laiden cup with the hand insulation protector as they walk the streets on the way to their chosen cubicles
• Free wifi…which once again reinforces the need to linger longer

But you know all that….

Starbucks has done a fantastic job in extending the theme of community that they started in their stores to their Facebook Fan page. With 13,987,029 (as of this writing) people that Like what they are doing…I say they have the right formula here. Fans, say what they want and do what they want. For the most part what I see are compliments not complaints. Although today I see a lot of people that don’t like the pending price increase due to rising coffee bean prices. Or the fact that Starbucks didn’t seem to acknowledge National Coffee Day (Perhaps they feel every day should be national coffee day).

I thought this was very funny too. Charles Rocks!

A lot of businesses these days put up their Fan pages and then lock them down tightly. I would be interested to know what you think about the lock it down thought process. Is it good for business to LOCK it down tighter than a maximum security cell block? Or let the good times roll and see what community creates?

Let me know what Ü think?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

ÜberBlueDM Public Service Announcement…PLEASE STOP TEXTING AND DRIVING! [& shameless promotion for hiring an ÜberBluer to text for Ü]

I know that you have heard time after time that you should NOT use your cell phone while driving. Especially NOT texting, reading email or watching YouTube while driving. You may be getting tired of hearing not to do it! But the first time someone (while texting) runs in to you, your property or someone you love…you won’t be tired of hearing this message! I have to say that this is one of those topics that can’t be talked about enough.

Let’s face it you have heard about the evils and daily statistics of drinking and driving. You may also know that in most cases you have a better chance of survival drinking and driving versus using your cell phone and texting. Remember that either way you, someone else or both is ultimately going suffer the consequences of the foolishness of texting, use your cell phone or drinking and driving.

Please DON’T Text Drive!

And now for the shameless promotion of hiring an ÜberBluer to do your texting for Ü!

Please raise your hand if you have been a victim of senseless foolishness (not just random foolishness but as it relates to the above conversation)? What is your story?

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC., specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

Yesterday I decided to take a field trip to Edwards Apple Orchard in Poplar Grove, IL. While I was enjoying the delicious apple donuts, apple pie and apple cider I started to think about whether or not I should still consider the new Apple iPhone. Or is it time to check out one of the new droids? Perhaps a BlackBerry?

I must admit that every time I think about upgrading my phone I run through every single scenario about what’s best. I recently found myself going through the preflight checklist of purchasing a new phone: What carrier? What plan? What brand? And the list goes on.

Personally I always have to ponder the basic elements of selecting a phone but then seriously consider what will deliver the best performance for social media.

So my questions for Ü is how are Ü using your phone for social media? Or are Ü scratching your head asking, “What is social media? What do Ü think is the best phone for social media on the market today?

And now, time for Edwards Apple Orchard…

Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC, specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.

When we want to learn more about anything these days the first place most of us go is to the web. We quickly go to Google, Bing, Yahoo or other search engines and…BAM! You have the answer. I am often asked by our clients, “what is the best way to learn more about social media, especially how it relates to my business?” That’s easy, I say. “Go to your local library, open up the Card Catalog, use the Dewey Decimal System and…” No…not really. Although the local library may be a nice place to visit, very few people today would suggest that action for learning about social media! I definitely do not make my first recommendation to check out books at the library to get you started with your social media education.

Meet Melvil Dewey, inventor of the Dewey Decimal System. Would he be using social media if he were alive today?

What I do recommend is for you to seek out the experts in the field of social media. Do not seek out the people that immediately try to sell you something the first time you talk (or even the second time you talk). I have often seen and heard about consultants that are quick to jump in and make immediate recommendations without first getting to know you, your business, or your customers. Are they asking you questions about your current strategies for advertising/marketing/sales/social media? Are they asking what “success” really means for you? If they’re not, you may need to re-evaluate who that “expert” really is.

Like most topics these days you can find a tremendous amount of information on the web. Like most people you probably only have limited time to learn all there is to know about every topic. In meeting with my clients I hear a mix of comments like, “I don’t have time to learn this. Or Once I do learn then this, I don’t understand how this all works! Or I am afraid to make a mistake”…and the list goes on. Educating and removing the taboo is certainly what I preach as a logical and a great starting point. This allows you to make sure that you at least understand the basics and are able to make better decisions when future recommendations from consultants come your way.

I will also let you know that because of the constantly changing world of technology, improvements and ideas, one can spend many hours doing research just to stay current. Like many industries the experts follow the experts. One of the overall themes of social media is contributing something of value, helping and sharing this information with others in the hope that the world will be a better place. My term for this is, “ÜberBluerÜbercool”!

I always appreciate my followers on twitter. I do my best to bring value and increase their knowledge to those following me personally @ejhultman and those following me professionally @UberBluer (Twitter page for In addition to the time I spend educating our clients I provide them with many suggestions about how to continue learning. One example for a suggested resource is Mashable. The company was started by Pete Cashmore, and represents an excellent resource. There are additional categories to choose from that are on the site.

Once you get started learning, your hunger for knowledge will grow rapidly and will seem to be unquenchable. Be careful who you ask and if they say, “Hey, I know of this tree that provides all the knowledge you need, really! Eat the fruit…it will change your life forever!” Well…you know how that story turned out.

Are Ü overwhelmed with the feeling that you need to increase your knowledge about social media but don’t know how to get started?

About the Author: Erik Hultman (a.k.a. E) is founder of ÜberBlueDM, LLC , specializing in educating, empowering, strategizing, implementing, managing, reporting and Social Media Staffing and Temps for businesses to build their social media success.