In the past I haven’t sent eBlasts out as a common practice for ÜberBlueDM, Inc. We are Social Media Solutions Company and also provide Social Media Staffing solutions (promo). Does that mean we limit eMail marketing campaigns in social media? Absolutely not. Email marketing campaigns can be extremely effective, inexpensive and valuable if done properly. They can also encourage people to be driven to your social media. I put these in the social media, digital marketing, internet marketing category.
I am sure you get your share of emails. I am also sure that you would call some of it spam. Not everything we receive in our inbox is always welcome and certainly some of it doesn’t bring us value. That’s why you should give careful consideration to what you want to accomplish with your email campaigns and what rules to follow. Here are a few thoughts and tips.
If you already have an email marketing service, fantastic. The reason I suggest a service vs. sending via Outlook is because many of these services provide you with a lot more functionality. They can help keep track of mailing lists, give recipients the ability to unsubscribe (this is very important) and offer a lot of other bells and whistles for what people do with the your email after they receive it. For example, did they open the email, did they forward the email, did they click on links embedded in the email and so on. It’s nice to have this information although not all of the information is completely accurate. An example of this would be if someone has email forwarded to their Outlook. You won’t necessarily know if they forwarded the email to someone they know.
Not sure what service to use? You can check out Constant Contact or iContact. There are many many more out there. Constant Contact is considered to be one of the leading providers. Which ones do you like best?
Bring value. One thing we always talk about in social media is brining value. Is what you are saying, sending and offering others bringing something that is valuable? Again, not everything is going to resonate with all people but do your best to say to yourself before you hit send, “Is this something that I myself would like to receive?” Make every effort to take off your sales pitch hat and ask the question. If the answer is no then you better reconsider hitting that send button.
Make sure you give recipients the option to share your information, forward to a friend, share on Facebook, Twitter, etc. Make sure you provide links for your website and social media pages. Encourage them to actively get engaged in discussions, ask questions, provide their thoughts, advice and recommendations.
With that in mind, how are you succeeding with email campaigns? What is working for you? Why has one campaign been successful and another one not so successful?
Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.
If you’re not completely satisfied with your Social Media program or solution it’s time for a change! Give us a call! But don’t just make a change for the sake of change. Understand why it makes sense first. Questions? Send me a note at firstname.lastname@example.org or call me at (847) 498-5494. Thank you for referring us to a friend.