Report first. . .check the facts later? Growing up with a dad in the news radio business I learned very quickly that, back in the day it was all about getting it right. Sure, it was always about being the first person to break the story but it wasn’t at the expense of one’s reputation. A journalist won’t be considered as a trustworthy news source if he/she doesn’t have all the facts straight.
The growing trend these days among most if not all of the major networks is to “report first and check the facts later”. The source they seem to rely on most for their stories is social media. It seems that anyone on Twitter, Facebook and other social platforms is immediately considered a creditable source. So, there’s no need to check the facts, right?
Most “credible” news organizations come back and apologize for their errors after first reporting untruths and all is forgiven. One very recent and brilliant example of this was the Jimmy Kimmel prank that harnessed the power of twerking and flames. Just so you know Miley Cyrus was not responsible for this.
The original prank. . .
One more prank for the prank. . .
Well done Jimmy for calling them out. I also like that you promised that, “I will never prank anyone again”. With that said I can’t wait to see the next one. Chances are, no matter what you put out there most news organizations will consider it factual and go right to broadcast. Did some of these anchors actually say that they won’t trust any You Tube videos anymore? Ummmm. . .
What do you think? Do you care that fact checking is a distant memory? And that the “report first and apologize later” policy should be the new standard?
Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN) in the Chicago Area.