Posts Tagged ‘YouTube’

youtube-logo(2)Report first. . .check the facts later? Growing up with a dad in the news radio business I learned very quickly that, back in the day it was all about getting it right. Sure, it was always about being the first person to break the story but it wasn’t at the expense of one’s reputation. A journalist won’t be considered as a trustworthy news source if he/she doesn’t have all the facts straight.

The growing trend these days among most if not all of the major networks is to “report first and check the facts later”. The source they seem to rely on most for their stories is social media. It seems that anyone on Twitter, Facebook and other social platforms is immediately considered a creditable source. So, there’s no need to check the facts, right?

Most “credible” news organizations come back and apologize for their errors after first reporting untruths and all is forgiven. One very recent and brilliant example of this was the Jimmy Kimmel prank that harnessed the power of twerking and flames. Just so you know Miley Cyrus was not responsible for this.

The original prank. . .

One more prank for the prank. . .

Well done Jimmy for calling them out. I also like that you promised that, “I will never prank anyone again”.  With that said I can’t wait to see the next one. Chances are, no matter what you put out there most news organizations will consider it factual and go right to broadcast.  Did some of these anchors actually say that they won’t trust any You Tube videos anymore? Ummmm. . .

What do you think? Do you care that fact checking is a distant memory? And that the “report first and apologize later” policy should be the new standard? 

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Video CameraA few months ago I started shooting brief videos of entrepreneurs and business owners sharing some nuggets of information/advice that they felt would be helpful to other entrepreneurs and business owners. As they shared, I shot their responses in short-format, using the least amount of production time and equipment. The videos were minimally edited, to keep the flavor of the chat in a conversational mode with the idea that you (the viewer) are actually having coffee or a meal with the person in the video.

Why do I shoot these videos? Because it gives you, the viewer a reason to check back and see what’s new. This is an opportunity for you to learn something and to be inspired with information which can help you grow your business. It also gives me interesting content I can share. But the videos also represent who we are as a branding and social media agency. We are in the business of helping other businesses succeed.

Do you have an interest in shooting and uploading a video? The topic of your videos will naturally depend on who you are and what you do.

We don’t always have to make things complex when it comes to video. The KISS principle (Keep It Simple Stupid (or if you don’t like using the word stupid I suggest replacing it with “Sweetheart”) still applies in many scenarios. I’m not saying that you shouldn’t give any thought to the topic, the audience and the desired outcome for the videos. I’m saying that the more complex you make the project, the more expensive and time consuming the project will be. This quite possibly will lead to your being less likely to shoot the video, .resulting in a failure to execute. Don’t fail to execute something that can be this simple.

Once you have the video edited and uploaded don’t forget to optimize the descriptions, tags, thumbnail and category. These are important items that many people forget when they upload their videos. This means they are missing out on the opportunity to “be found”. One other important step is to push the video out on all of your other social networks. You have the content. .  .use it.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlue Digital Media: A New Awakening for Brands, Businesses, Individuals and Agencies. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area. 

Do you have employees? Do you take an active interest in what they are doing online?  The reason I ask is not for you to see if they are acting in the best interest of your company or if they are leaking proprietary information to your competition. It goes without saying that you should have a social media policy regarding those points.  I am suggesting that you read your employee’s online content so that you may learn something about them.

I am fortunate to work with some very gifted people. I am consistently amazed at my team’s brilliance. Given what ÜberBlue does, everyone on the team has an online presence, each one uniquely different with their own personality and perspective. I enjoy learning from them and finding out what they know and what they are interested in because typically we uncover something that will actually help us out with our day to day activities.

It’s true that not all of your employees will be writing content online or posting interesting things. But if they are, you have a real opportunity to get to know them better.  I know there is the potential for some content to be less than desirable. For our purposes here I choose to look for the good in all people and posts.  The content I’m talking about is information you may find in their blog, LinkedIn posts, YouTube videos and many other places.

If you take an active interest in your employees they may take more of an interest in you and your company.  Why not make it easy for them to show you what they can do.  Why not ask them if they have a blog, how you can find them on Pinterest or if their band has videos you could see on YouTube? And in turn share your online presence with them. The possibilities are endless.

What interesting things are your employees doing online? Share a link here or on our Facebook Page. We love to learn new things.

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions for Brands, Businesses and Celebrities to build their social media success. He is also founder of the North Shore Entrepreneurial Network (NSEN)  in the Chicago Area.

Last week I enjoyed as many Social Media Week events as I could attend both in person and virtually. Social Media Week is designed to spread the word about social media, educate individuals and businesses and bring the entire community together globally.

What do I continue to like most about Social Media Week? It’s the fact that everyone has one thing in common. No matter what level of experience you possess there is always something new & cutting edge to learn. I watched experts and novices alike sit on the edge of their seats waiting to hear about the next big thing. We all learned how improvements continue to happen with all of our favorite social media tools. We were introduced to amazing new changes that are coming on major platforms like Facebook. And we all know that everything Social will continue to evolve rapidly. Meaning we all need to do our best to communicate what’s happening and how to use the tools to our advantage.

If you missed Social Media Week there is still time to learn. You can watch events that were broadcasted live last week. Here are a few links to get you there.

Social Media Week
Watch Events

If you attended events last week or you are planning on catching up on them virtually, let us hear about some of your favorites?

Erik Hultman (a.k.a. E) is the Founder and President of ÜberBlueDM, Inc., specializing in Social Media Solutions and Social Media Staffing Solutions for businesses to build their social media success.